Terms : Hide Images
| 8351002109 | Audience | The listener, viewer, or reader of a text | 0 | |
| 8351002110 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text | 1 | |
| 8351002111 | Ethos | Greek for "character". Speakers appeal to _____ to demonstrate that they are credible and trustworthy to speak on a given topic | 2 | |
| 8351002112 | Logos | Greek for "embodied thought". Speakers appeal to _____, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up | 3 | |
| 8351002114 | Pathos | Greek for "suffering" or "experience". Speakers appeal to ______ to emotionally motivate their audience; might play on the audience's values, desires, and hopes, or fears and prejudices | 4 | |
| 8351002115 | Persona | Greek for "mask". The face or character that a speaker shows to his or her audience | 5 | |
| 8351002116 | Polemic | Greek for "hostile". And aggressive argument that tries to establish the superiority of one opinion over all others. | 6 | |
| 8351002117 | Propaganda | The spread of ideas and information to further a cause | 7 | |
| 8351002118 | Purpose | The goal the speaker wants to achieve | 8 | |
| 8351002119 | Rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. | 9 | |
| 8351002120 | Rhetorical triangle | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text | 10 | |
| 8351002121 | Rhetoric | The communication between a speaker and an audience rationally exchanging opposing viewpoints using an academic voice in order to persuade | 11 | |
| 8351002125 | Speaker | The person or group who creates a text | 12 | |
| 8351002126 | Subject | The topic of a text | 13 |
