Terms : Hide Images
| 7329913948 | ethos | credibility of the speaker |  | 0 |
| 7329922646 | pathos | appealing to the emotions of the reader/listener |  | 1 |
| 7329927017 | logos | appealing to logical argumentation |  | 2 |
| 7329932907 | scare tactics | exaggerating possible dangers well beyond their actual likelihood |  | 3 |
| 7329941000 | either-or-choices | reducing complicated issues to just two options, one obviously preferable to the other | 4 | |
| 7329952431 | slippery slope | exaggerating the likely consequences of an action, usually to frighten the audience (this is also a type of scare tactic) |  | 5 |
| 7329966486 | sentimental appeals | using tender emotions excessively to distract readers from facts | 6 | |
| 7329974722 | bandwagon appeals | urging people to follow the same path as everyone else |  | 7 |
| 7329976746 | dogmatism | assuming that a particular position is the only one that is conceivably acceptable |  | 8 |
| 7330005070 | ad hominem | attacking the character of a person rather than the claims he or she makes in order to destroy the credibility of the opponent |  | 9 |
| 7330019756 | stacking the deck | arranging the evidence in a way that only shows one side of the argument--the one the author favors (also called cherry picking) | 10 | |
| 7330030428 | faulty causality | says that because one event or action follows another, the first causes the second |  | 11 |
| 7330047104 | equivocation | half truths or arguments that give lies and honest appearance | 12 | |
| 7330102039 | non sequitur | an argument whose claims, reasons, or warrants don't connect logically | 13 | |
| 7330125398 | straw man | attacking an argument that isn't really there, often one much weaker or more extreme than the opposition is actually making | 14 | |
| 7330135682 | red herring | changing the subject abruptly to throw readers or listeners off the trail |  | 15 |
| 7330150768 | faulty analogy | inaccurate or inconsequential comparisons between objects or concepts |  | 16 |
| 7699989808 | allusion | making a reference to something well known such as literature, art, or history | 17 | |
| 7699994672 | anachronism | intentional or accidental clash between things of different historical eras |  | 18 |
| 7699999839 | juxtaposition | two things being seen or placed close together with contrasting effect (usually to make a point) |  | 19 |
| 7700010983 | analogy | comparison between things that have a similar function or structure, usually using the words like or as | 20 | |
| 7700027873 | aphorism | a widely accepted truth; also called maxims, adages, or proverbs |  | 21 |
| 7700033529 | appeal to authority | suggestion that a reader should agree with an idea because a respected person happens to believe it (bolsters ethos) |  | 22 |
| 7700043553 | begging the question | a form of logical fallacy in which an argument is assumed to be true without evidence other than the argument itself to prove it; example-- "putting more guns in the hands of good people can only deter crime" begs the question whether such a program would have unseen consequences and whether data supports the assertion |  | 23 |
| 7700065235 | characterization | using imagery, diction, or description to convey a particular attitude toward a person, thing, or idea | 24 | |
| 7700071091 | concession | acknowledging a point of argument to the opposition |  | 25 |
| 7700078329 | connotation | the emotional/historic associations of a word | 26 | |
| 7700084889 | didactic | fancy word for sounding like a teacher |  | 27 |
| 7700094484 | euphemism | making something sound more positive than it is (collateral damage, friendly fire, kicked the bucket) |  | 28 |
| 7700105401 | guilt by association | largely regarded as a logical fallacy but is used to turn the audience against a person or cause based on that person's associations with other people |  | 29 |
| 7700132879 | persona | the voice a writer adopts | 30 | |
| 7700138454 | understatement | encourages the reader to embrace a point by under-emphasizing its intensity |  | 31 |
| 7700142376 | hyperbole | deliberate exaggeration for persuasive effect |  | 32 |
| 7733243072 | anaphora | the repetition of a word or phrase at the beginning of successive clauses |  | 33 |
| 7733349412 | alliteration | repetition of initial consonant sounds |  | 34 |
| 7733360720 | antithesis | contrast of ideas or words in a parallel structure | 35 | |
| 7733394993 | metaphor | implied comparison through a figurative, not literal, use of words |  | 36 |
| 7733412404 | paradox | a statement that seems self-contradictory, yet turns out to have a rational meaning |  | 37 |
| 7857023341 | satire | form of literature in which irony, sarcasm, and ridicule are employed to attack human vice and folly | 38 | |
| 7857026401 | deductive reasoning | reasoning from the general to the particular (or from cause to effect) |  | 39 |
| 7857027726 | inductive reasoning | reasoning from detailed facts to general principles |  | 40 |
| 7857030658 | transient | temporary, fleeting |  | 41 |
| 7857034547 | erudite | scholarly, learned, bookish, pedantic |  | 42 |
| 7857035293 | intransigent | refusing to compromise; stubborn |  | 43 |
| 7857038660 | cogent | intellectually convincing | 44 | |
| 7857043296 | panegyric | an expression of praise |  | 45 |
| 7857044036 | sardonic | cynical; scornfully mocking |  | 46 |
| 7857044971 | frivolous | lacking in seriousness or importance | 47 | |
| 7857045747 | turgid | pompous | 48 | |
| 7857047760 | bombast | grandiloquent, pompous speech |  | 49 |
| 7874747792 | qualitative | involving distinctions based on qualities | 50 | |
| 7917560530 | quantitative | data that is measurable; observations based on numbers |  | 51 |
| 7998045456 | dialectic | a structured debate comparing two conflicting courses of action | 52 | |
| 11338293438 | distortion | an exaggeration or stretching of the truth to achieve a desired effect | 53 | |
| 11338304945 | innuendo | a hint, indirect suggestion, or reference (often in a derogatory sense) |  | 54 |
| 11338323031 | invective | a strong denunciation or condemnation; abusive language (also called a diatribe or rant) |  | 55 |
| 11338389199 | oxymoron | a figure of speech in which apparently contradictory terms appear in conjunction |  | 56 |
| 11338396946 | parable | a simple story that illustrates a moral or religious lesson |  | 57 |
| 11338400865 | allegory | a literary work in which characters, objects, or actions represent abstractions | 58 | |
| 11338454078 | verbal irony (sarcasm) | saying one thing but meaning another |  | 59 |
