Terms : Hide Images
| 9940123489 | Ad hominem | appealing to feelings or prejudices rather than intellect marked by or being on attack on an opponent's character |  | 0 |
| 9940123490 | Ad populum | a fallacious argument that concludes a proposition to be true because many or all people believe it, "if many believe, it is so." |  | 1 |
| 9940123491 | Alliteration | the repetition of usually initial consonant sounds |  | 2 |
| 9940123492 | Allusion | an implied or indirect reference especially in literature |  | 3 |
| 9940123493 | Analogy | similarity in some respects between things that are otherwise dissimilar |  | 4 |
| 9940123494 | Audience | a group of ardent admirers or devotes |  | 5 |
| 9940123495 | Concession | the act or an instance of conceding |  | 6 |
| 9940123496 | Connotation | the suggesting of a meaning by a word apart from the things it explicitly names or describes |  | 7 |
| 9940123497 | Context | the parts of a discourse that surround a word or passage and can throw light on its meaning |  | 8 |
| 9940123498 | Counterargument | a piece used in reckoning or in games |  | 9 |
| 9940123499 | Ethos | the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group or institution |  | 10 |
| 9940123500 | Logos | the divine wisdom manifest in the creation, government and redemption |  | 11 |
| 9940123501 | Occasion | a state of affairs that provides a ground or reason |  | 12 |
| 9940123502 | Pathos | an element in experience or in artistic representation |  | 13 |
| 9940123503 | Persona | a character assumed by an author in a written work |  | 14 |
| 9940123504 | Polemic | an aggressive attack on or refutation of the opinions or principles |  | 15 |
| 9940123505 | Propaganda | a congregation of the Roman curia having jurisdiction over missionary territories and related institutions |  | 16 |
| 9940123506 | Refutation | to prove wrong by argument or evidence |  | 17 |
| 9940123507 | Rhetoric | the art of speaking or writing effectively/ communication/ persuasion |  | 18 |
| 9940123508 | Rhetorical appeal | rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling |  | 19 |
| 9940123509 | Rhetorical triangle | a diagram that illustrates the interrelationship among the speaker, audience and subject in determining a text |  | 20 |
| 9940123510 | SOAPS | a mnemonic device that stands for subject, occasion, audience, purpose and speaker |  | 21 |
| 9940123511 | Speaker | the person or group who creates a text |  | 22 |
| 9940123512 | Subject | the topic of a text |  | 23 |
