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AP Microeconomics Flashcards

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170969288perfectly elasticIn this special case, the demand curve is horizontal meaning consumers have an instantaneous & infinite response to a change in price0
170969289Ed = ∞perfectly elastic1
170969290public goodsgoods that are both nonrival & nonexcludable2
170969291law of supplyAll else =, when the price of a good rises, the quantity supplied of that good rises3
170969292demand curveShows the quantity of a good demanded at all prices4
170969293marginal benefitThe additional benefit received from the consumption of the next unit of a good or service5
170969294MBmarginal benefit abbreviation6
170969295necessityA good for which the proportional increase in consumption is less than the proportional increase in income7
170969296game theoryAn approach for modeling the strategic interactions of firms in oligopoly markets8
170969297least-cost ruleThe combination of labor & capital that minimizes total costs for a given production rate is where MPL / PL = MPK / PK9
170969298least-cost ruleMPL / PL = MPK / PK10
170969299progressive taxA tax where the proportion of income paid in taxes rises as income rises11
170969300short runA period of time too short to change the size of the plant, but many other, more variable, resources can be adjusted to meet demand12
170969301labor forceThe sum of all individuals 16 years & older who are either currently employed (E) or unemployed (U) LF = E + U13
170969302technologyA nation's knowledge of how to produce goods in the best possible way14
170969303total revenue testtotal revenue rises with a price increase if demand is price inelastic & falls w/ a price increase if demand is price elastic15
170969304marginal productivity theorythe theory that a citizen's share of economic resources is proportional to the marginal revenue product of his or her labor16
170969305economic costsThe sum of explicit & implicit costs of production17
170969306prisoner's dilemmaA game where the 2 rivals achieve a less desirable outcome because they are unable to coordinated their strategies18
170969307productive efficiencyproduction of maximum output for a given level of technology & resources19
170969308Allocate efficiencyP=MC20
170969309Productive efficiencyP=Minimum ATC21
170969310total revenueThe price of a good multiplied by the quantity of the good sold22
170969311price discriminationThe sale of the same product to different groups of consumers at different prices23
170969312all else =The assumption that all other variables are held constant so that we can predict how a change in one variable affects a second. Also known as the "ceteris paribus" assumption24
170969313ceteris paribusall else equal25
170969314non-collusive oligopolyModels of industries in which firms are competitive rivals seeking to gain at the expense of their rivals26
170969315trade-offsThe reality of scarce resources implies that individuals, firms, & gov'ts are constantly faced w/ difficult choices that involve benefits & costs27
170969316demand for laborshows quantity of labor demanded at all wages. Labor demand for a firm hiring in a competitive labor market is MRPL28
170969317MRPLlabor demand for a competitive firm hiring29
170969318regressive taxa tax where the proportion of income paid in taxes decreases as income rises30
170969319sticky pricesTHe case when price levels do not change, especially downward w/ changes in AD31
170969320explicit costsDirect, purchased out-of-pocket costs, paid to resource suppliers outside the firm. Also referred to as accounting costs32
170969321price ceilingA legal maximum price, above which the product cannot be said33
170969322PPFThe graphical device used to show the production possibilities of two goods (use abbreviation)34
170969323PPFProduction possibilities frontier (abbreviation)35
170969324unit elastic demandThe %∆ in P is = to %∆ on quantity demanded36
170969325unit elastic demandEd = 137
170969326MRP=MRCThe firm hires a resource up to the point where MRP = MRC38
170969327MRPmarginal resource price39
170969328MRCmarginal resource cost40
170969329MRP=MRCprofit maximizing resource employment41
170969330Average Variable CostTotal variable cost divided by output42
170969331AVCAverage Variable Cost (abbrv.)43
170969332determinants of demandExternal factors that shift demand to the left or right44
170969333dominant strategyA strategy that is always the best strategy to pursue, regardless of what a rival is doing45
170969334marginal costThe additional cost of producing one more unit of output46
170969335MCmarginal cost (abbrv.)47
170969336disequilibriumAny price where the quantity demanded doesn't = quantity supplied48
170969337diseconomies of scaleThe upward part of the long-run average total cost curve where LRAC rises as plant size rises49
170969338excess capacityThe difference b/w the long-run output in monopolistic competition and the output at minimum ATC50
170969339free riderAn individual who receives the benefit of a good w/o incurring any cost for the good51
170969340marketA group w/ buyers & sellers of a good or service52
170969341law of increasing MCAs a producer produces more of a good, the MC rises53
170969342market powerThe ability to set a price above the perfectly competitive level. Ability of a firm to influence the market54
170969343opportunity costThe value of the sacrifice made to pursue a course of action55
170969344market equilibriumExists at the only price where the quantity supplied equals the quantity demanded. Or, it is the only quantity where the price consumers are willing to pay is exactly the price producers are willing to accept56
170969345AFCaverage fixed cost57
170969346AFCTotal fixed cost divided by output58
170969347absolute advantageThe ability to produce more of a good than all other producers59
170969348monopolistic competitionA market structure characterized by a few small firms producing a differentiated product w/ easy entry into the market60
170969349economicsThe study of how society allocates scare resources61
170969350circular flow of economic activityA model that shows how households & firms circulate resources, goods, & incomes through the economy. This basic model is expanded to include the gov't & foreign sector (or circular of goods & services)62
170969351complementary goodsTwo goods that provide more utility when consumed together than when consumed separately63
170969352the firmAn organization that employs factors of production to produce a good or service that it hopes to profitably sell64
170969353law of diminishing marginal utilityIn a given time period, as consumption of an item increases, the marginal (additional) utility from that item falls65
170969354long runA period of time long enough for the firm to alter all production inputs, including the plant size66
170969355comparative advantageThe ability to produce a good at a lower opportunity cost than all other producers67
170969356marginal utilityTHe change in an individual's total utility from the consumption of an addition unit of a good or service68
170969357average total costTotal cost divided by output69
170969358ATCaverage total cost70
170969359elasticityMeasures the sensitivity or responsiveness, of a choice to a ∆ in an external factor71
170969360positive externalityThe existence of spillover benefits upon third parties from the production of a good72
170969361producer surplusThe difference b/w the price received & the MC of producing the good73
170969362factors of productionCommonly grouped into the four categories of labor, physical capital, land or natural resources, & entrepreneurial ability74
170969363surplusThe difference b/w quantity supplied & quantity demanded.75
170969364normal profitThe opportunity cost of the entrepreneur's talents. Another way of saying the firm is earning zero economic profit76
170969365normal profitprofit when firm is earning 0 economic profit77
170969366shortageThe difference b/w quantity demanded & quantity supplied78
170969367excise taxA per unit tax on a specific good or service79
170969368human capitalThe amount of knowledge & skills that labor can apply to the work that they do80
170969369market failureThe inability of the free market to allocate resources efficiently81
170969370production possibilities curveA graphical device that shows the combination of 2 goods that a nation can efficiently produce w/ available resources & technology82
170969371price floorA legal minimum price, below which the product cannot be sold83
170969372constrained utility maximizationgiven prices & income, a consumer stops consuming a good when the P paid for the next unit is = to the marginal utility received84
170969373spillover benefitsAdditional benefits to society, not captured by the market demand curve from the production of a good85
170969374spillover costsAdditional costs to society, not captured by the market supply curve from the production of a good86
170969375substitute goods2 goods are consumer substitutes if they provide essentially the same utility to the consumer87
170969376specializationProduction of goods, or performance of tasks, based upon comparative advantage88
170969377marginal analysisMaking decisions based upon weighing the marginal benefits & costs of that action. The rational decision-maker chooses an action if the MB ≥ MC89
170969378substitution effectThe ∆ in quantity demanded resulting from a ∆ in P of one good relative to the price of other goods90
170969379supply scheduleA table showing quantity supplied for a good at various prices91
170969380surplusA situation in which, at the going market price, the quantity supplied exceeds the quantity demanded92
170969381perfectly inelasticIn this special case, the demand curve is vertical & there is absolutely no response to a ∆ in P93
170969382perfectly inelasticEd = 094
170969383Price elasticity of supplyMeasures the sensitivity of producers' quantity supplied for good X when the price of good X changes95
170969384Esprice elasticity of supply abbv.96
170969385Total Costthe sum of total fixed & total variable costs at any level of output97
170969386TCtotal cost98
170969387income effectdue to a higher price, the ∆ in quantity demanded that results from a ∆ in the consumer's purchasing power99
170969388real incomeconsumer's purchasing power100
170969389Total fixed costsProduction costs that do not vary w/ the level of output101
170969390TFCTotal fixed costs102
170969391determinants of supplyThe external factors that influence supply. When these variables ∆, the entire supply curve shifts to the left or right103
170969392expected rate of returnThe rate of profit the firm anticipates receiving on investment expenditures104
170969393shortageA situation in which, at the going market price, the quantity demanded exceeds the quantity supplied105
170969394subsidyA gov't transfer, either to consumers or producers, on the consumption or production of a good106
170969395fixed inputsproduction inputs that cannot be changed in the short run107
170969396marginal resource costThe ∆ in a firm's TC from the hiring of an additional unit of an input108
170969397MRCmarginal resource cost abbrv.109
170969398oligopolyA very diverse market structure characterized by a small # of interdependent large firms, producing either a standardized or differentiated product in a market w/ a barrier to entry110
170969399marginalThe next unit, or increment of, an action111
170969400production possibilitiesThe different quantities of goods that an economy can produce w/ a given amount of scarce resources112
170969401Total Variable CostsProduction costs that ∆ w/ the level of output113
170969402TVCTotal Variable Costs114
170969403accounting profitThe difference b/w total revenue & total explicit cost115
170969404marginal product of labor∆ in total product resulting from a ∆ in labor input116
170969405MPLmarginal product of labor117
170969406derived demandDemand for a resource arising from the demand for the goods produced by the resource118
170969407normal goodsA good for which demand increases w/ an increase in consumer income119
170969408Law of DemandAll else =, when P of a good rises, the quantity demanded of that good falls120
170969409free-rider problemThe lack of private funding for a public good due to the presence of free riders121
170969410productivityThe quantity of output that can be produced per worker in a given amount of time122
170969411collusive oligopolyModels where firms agree to work together to mutually improve their situation123
170969412market economyAn economic system in which resources are allocated through the decentralized decisions of firms & consumers124
170969413total welfareThe sum of consumer surplus & producer surplus125
170969414dead weight lossThe lost net benefit to society caused by a movement from the competitive market equilibrium126
170969415demand scheduleA table showing quantity demanded for a good at all prices127
170969416utilityHappiness, or benefit, or satisfaction, or enjoyment gained from consumption of goods & services128
170969417utility maximizing ruleThe consumer chooses amounts of goods X & Y, w/ their limited income, so that the marginal utility per dollar spent = for both goods129
170969418utilsA hypothetical unit of measurement often used to quantify utility A.k.a "happy points"130
170969419variable inputsproduction inputs that the firm can adjust in the short run to meet changes in demand for the firm's output131
170969420economic profitThe difference b/w total revenue & total economic cost132
170969421monopolyA market structure in which one firm is the sole producer of a good w/ no close substitutes in a market w/ entry barriers133
170969422total utilityThe total happiness received from consumption of a # of units of a good134
170969423luxuryA good for which the proportional increase in consumption exceeds the proportional increase in income135
170969424cross-price elasticity of demandA measure of how sensitive the consumption of good X is to ∆ in the price of good Y136
170969425cartelFirms that agree to maximize their joint profits rather than compete137
170969426lorenz curveA graphical device that shows how a nation's income is distributed across the nation's households138
170969427negative externalityThe existence of spillover costs upon third parties from the production of a good139
170969428elasticity along the demand curveAt the midpoint of a linear demand curve, Ed = 1. Above the midpoint demand is elastic & below the midpoint demand is inelastic140
170969429economies of scaleThe downward part of the long-run ATC curve where LRAC falls as plant size rises141
170969430income elasticityA measure of how sensitive consumption of a good is to a ∆ in consumer's income142
170969431factors of productioninputs or resources that go into the production function to produce goods & services143
170969432proportional taxA tax where proportion of income paid in taxes is constant no matter what level of income144
170969433consumer surplusThe difference b/w a buyer's willingness to pay & the price actually paid145
170969434implicit costsIndirect, non-purchased, or opportunity costs of resources provided by the entrepreneur146
170969435private goodsgoods that are both rival & excludable147
170969436price elasticity of demandMeasures the sensitivity of consumers' quantity demanded for good X when the price of good X ∆s148
170969437marginal revenue product of laborThe ∆ in a firm's TR from the hiring of an additional unit of an input149
170969438constant returns to scalethe horizontal range of long-run ATC where LRAC is constant over a variety of plant sizes150
170969439law of diminishing marginal returnsAs successive units of a variable unit are added to a fixed input, beyond some point the marginal product declines151
170969440inferior goodsA good for which demand decreases w/ an increase in consumer income152

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