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| 13661370037 | Mary Ainsworth | Studied attachment in infants using the "strange situation" model. Label infants "secure", "insecure" (etc.) in attachment | 0 | |
| 13661370038 | Solomon Asch | Conducted famous conformity experiment that required subjects to match lines. | 1 | |
| 13661370039 | Albert Bandura | Famous for the Bobo Doll experiments on observational learning & influence in the Socio-Cognitive Perspective | 2 | |
| 13661370040 | Alfred Binet | Created first intelligence test for Parisian school children | 3 | |
| 13661370041 | Noam Chomsky | Created concept of "universal grammar"; pointed out how children "overgeneralize" language rules and the concepts of "deep v. surface" structures in language | 4 | |
| 13661370042 | Hermann Ebbinghaus | Memorized nonsense syllables in early study on human memory; Forgetting Curve; Rehearsal | 5 | |
| 13661370043 | Erik Erikson | Known for his 8-stage theory of Psychosocial Development | 6 | |
| 13661370044 | Sigmund Freud | Developed psychoanalysis; considered to be "father of modern psychiatry" | 7 | |
| 13661370045 | John Garcia | studied taste aversion in rats; led to knowledge that sickness and taste preferences can be conditioned | 8 | |
| 13661370047 | Harry Harlow | Studied attachment in monkeys with artificial mothers; contact comfort | 9 | |
| 13661370048 | William James | created Functionalist school of thought; early American psychology teacher/philosopher; wrote first psychology textbook | 10 | |
| 13661370049 | Lawrence Kohlberg | Famous for his theory of moral development in children; made use of moral dilemmas in assessment | 11 | |
| 13661370050 | Elizabeth Loftus | Her research on memory construction and the misinformation effect created doubts about the accuracy of eye-witness testimony | 12 | |
| 13661370051 | Abraham Maslow | Humanistic psychologist known for his "Hierarchy of Needs" and the concept of "self-actualization" | 13 | |
| 13661370052 | Stanley Milgram | Conducted "shocking" (Ha!) experiments on obedience at Yale University | 14 | |
| 13661370053 | Ivan Pavlov | Described process of classical conditioning after famous experiments with dogs; Behaviorist | 15 | |
| 13661370054 | Jean Piaget | Known for his theory of cognitive development in children | 16 | |
| 13661370055 | Carl Rogers | Developed "client-centered" therapy; Humanistic Perspective | 17 | |
| 13661370056 | Stanley Schachter | Developed "Two-Factor" theory of emotion; experiments on spillover effect and the seven sins of Memory | 18 | |
| 13661370057 | B.F. Skinner | Described process of operant conditioning | 19 | |
| 13661370058 | Edward Thorndike | Famous for "law of effect" and research on cats in "puzzle boxes" | 20 | |
| 13661370059 | John Watson | Early behaviorist; famous for the "Little Albert" experiments on fear conditioning | 21 | |
| 13661370060 | Benjamin Lee Whorf | Famous for describing concept of "linguistic determinism" (think Alaska and different words for snow) | 22 | |
| 13661370061 | Wilhelm Wundt | Father of Psychology; Conducted first psychology experiments in first psych laboratory | 23 | |
| 13661370062 | Philip Zimbardo | Conducted Stanford Prison experiment | 24 | |
| 13661370063 | Hans Selye | Described General Adaptation Syndrome (GAS); alarm, resistance and exhausation | 25 | |
| 13661370064 | Karen Horney | Neo-Freudian; offered feminist critique of Freud's theory; disagreed with idea of "penis envy" | 26 | |
| 13661370065 | Martin Seligman | Conducted experiments with dogs that led to the concept of "learned helplessness"; positive psychology | 27 | |
| 13661370066 | Alfred Adler | Neo-Freudian; introduced concept of "inferiority complex" and stressed the importance of birth order | 28 | |
| 13661370067 | Albert Ellis | Cognitive Therapist, developed "rational emotive behavior therapy" (REBT) - "STOP!" | 29 | |
| 13661370068 | Aaron Beck | Developed cognitive-behavior therapy (thoughts affect behavior); Beck's Triad of Depression | 30 | |
| 13661370069 | Gordon Allport | Founder of Trait Theory; Identified some 4,500 traits! 3 main types of traits...(Cardinal, Central & Secondary) | 31 | |
| 13661370070 | Phineas Gage | horrible accident that severed frontal lobe and limbic system; showed how changes in the brain affect behavior | 32 | |
| 13661370071 | Mary Whiton Calkins | first female president of the APA (1905); a student of William James; denied the PhD she earned from Harvard because of her sex (later, posthumously, it was granted to her) | 33 | |
| 13661370072 | Charles Darwin | belived that genetic composition of a species can be altered through natural selection, has had a lasting impact on psychology through the evolutionary perspective | 34 | |
| 13661370073 | Dorothea Dix | American activist who successfully pressured lawmakers to construct & fund asylums for the mentally ill | 35 | |
| 13661370074 | G. Stanley Hall | Opened first psychology lab in the U.S. | 36 | |
| 13661370076 | Paul Broca | the part of the brain responsible for coordinating muscles involved in speech was named for him, because he first identified it | 37 | |
| 13661370077 | Carl Wernicke | an area of the brain (in the left temporal lobe) involved in language comprehension and expression was named for him because he discovered it | 38 | |
| 13661370078 | Michael Gazzaniga & Roger Sperry | Studied split brain patients; showed that left/right hemispheres have different functions | 39 | |
| 13661370079 | Gustav Fechner | early German psychologist credited with founding psychophysics (when we first experience sensations) | 40 | |
| 13661370080 | David Hubel & Torsten Weisel | Nobel prize winning neuroscientists who demonstrated the importance of "feature detector" neurons in visual perception | 41 | |
| 13661370081 | Ernst Weber | best known for "Weber's Law", the notion that the JND magnitude is proportional to the stimulus magnitude | 42 | |
| 13661370082 | Robert Rescorla | specialized in the involvement of cognitive processes in classical conditioning focusing on animal learning and behavior. | 43 | |
| 13661370083 | Edward Tolman | researched rats' use of "cognitive maps" | 44 | |
| 13661370084 | Wolfgang Kohler | Studied insight and "ah-ha" moment in the brain; used chimps and divergent thinking | 45 | |
| 13661370085 | George A. Miller | made famous the phrase: "the magical number 7, plus or minus 2" when describing human memory | 46 | |
| 13661370086 | Alfred Kinsey | his research described human sexual behavior and was controversial (for its methodology & findings) | 47 | |
| 13661370087 | Diana Baumrind | her theory of parenting styles had three main types (permissive, authoratative, & authoritarian) | 48 | |
| 13661370088 | Lev Vygotsky | Critic of Piaget and concept of Zone of Proximal Development (ZPD) | 49 | |
| 13661370090 | Carl Jung | neo-Freudian who created concept of "collective unconscious" and wrote books on dream interpretation | 50 | |
| 13661370091 | Paul Costa & Robert McCrae | creators of the "Big Five" model of personality traits | 51 | |
| 13661370092 | Howard Gardner | best known for his theory of "multiple intelligences" | 52 | |
| 13661370093 | Charles Spearman | creator of "g-factor", or general intelligence, concept | 53 | |
| 13661370094 | Robert Sternberg | creator of "successful intelligence" theory (3 types, thinking "CAP"...they call me "Bob") | 54 | |
| 13661370095 | Lewis Terman | developed Standford-Binet test and oversaw army's use of intelligence testing during WWI | 55 | |
| 13661370096 | David Wechsler | developer of WAIS and WISC intelligence tests | 56 | |
| 13661370097 | Paul Ekman | Interested in the universality of facial expressions: facial expressions carry same meaning regardless of culture, context, or language. Use of microexpressions to detect lying. | 57 | |
| 13661370098 | William Masters & Virginia Johnson | used direct observation and experimentation to study sexual response cycle (4 stages) | 58 | |
| 13661370099 | Raymond Cattell | intelligence: fluid & crystal intelligence; personality testing: 16 Personality Factors (16PF personality test) | 59 | |
| 13661370100 | Elizabeth Kübler-Ross | Developed 5 stages of Grief (DABDA) | 60 | |
| 13661370101 | Anna Freud | child psychoanalysis; emphasized importance of the ego and its constant struggle (daughter of Freud) | 61 | |
| 13661370102 | Clark Hull | motivation theory, drive reduction; maintained that the goal of all motivated behavior is the reduction or alleviation of a drive state, mechanism through which reinforcement operates | 62 | |
| 13661370103 | Daniel Goleman | emotional intelligence (EQ) | 63 | |
| 13661370104 | David Rosenhan | Best known for experiment that challenged the validity of psychiatry diagnoses; "Empty, dull, thud" | 64 | |
| 13661370105 | Gibson & Walk | perception and developmental psychology; "visual cliff" studies with infants | 65 | |
| 13661370106 | Henry Murray | personality assessment; created the Thematic Apperception Test (TAT) | 66 | |
| 13661370107 | Hermann Rorschach | developed one of the first projective tests, the Inkblot test which consists of 10 standardized inkblots where the subject tells a story, the observer then derives aspects of the personality from the subject's commentary | 67 | |
| 13661370108 | Eysenck & Eysenck | personality theoritsts, argued there are 2 distinct traits in personality Extraversion vs. Introversion; emotional stability vs. emotional instability | 68 | |
| 13661370109 | Kenneth Clark | social psychology; research evidence of internalized racism caused by stigmatization; doll experiments-black children chose white dolls | 69 | |
| 13661370110 | William Sheldon | American psychologist and physician who was best known for his theory associating physique, personality, and delinquency. (Ectomorph, Ectomorph, Mesomorph) | 70 | |
| 13661370111 | Robert Yerkes | Yerkes-Dodson law: level of arousal as related to performance |  | 71 |
| 13661370112 | John Locke | 17th century English philosopher. Wrote that the mind was a "blank slate" or "tabula rasa"; that is, people are born without innate ideas. We are completely shaped by our environment. | 72 | |
| 13661370113 | Edward Titchener | Student of Wilhelm Wundt; founder of Structuralist school of psychology. | 73 | |
| 13661370114 | Ernest Hilgard | Belived that hypnosis is a special state of dissociated (divided) consciousness from stimuli. | 74 | |
| 13661370115 | Carol Dweck | a psychologist who proposed the idea of mindset—how people perceive their abilities and how this plays a key role in their motivation and achievement. | 75 | |
| 13661370116 | Leon Festinger | Proposed the theory of Cognitive Dissonance, the conflict that you feel when you attitudes are not in synch with your behaviors; changing behavior/attitude can aid in feeling better | 76 |
