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| 9771942044 | Mary Ainsworth | Studied attachment in infants using the "strange situation" model. Label infants "secure", "insecure" (etc.) in attachment | 0 | |
| 9771942045 | Solomon Asch | Conducted famous conformity experiment that required subjects to match lines. | 1 | |
| 9771942046 | Albert Bandura | Famous for the Bobo Doll experiments on observational learning & influence in the Socio-Cognitive Perspective | 2 | |
| 9771942047 | Alfred Binet | Created first intelligence test for Parisian school children | 3 | |
| 9771942048 | Thomas Bouchard | Studied identical twins separated at birth | 4 | |
| 9771942049 | Noam Chomsky | Created concept of "universal grammar"; pointed out how children "overgeneralize" language rules and the concepts of "deep v. surface" structures in language | 5 | |
| 9771942050 | Hermann Ebbinghaus | Memorized nonsense syllables in early study on human memory | 6 | |
| 9771942051 | Erik Erikson | Known for his 8-stage theory of Psychosocial Development | 7 | |
| 9771942052 | Sigmund Freud | Developed psychoanalysis; considered to be "father of modern psychiatry" | 8 | |
| 9771942053 | John Garcia | studied taste aversion in rats; led to knowledge that sickness and taste preferences can be conditioned | 9 | |
| 9771942054 | Carol Gilligan | Presented feminist critique of Kolhberg's moral development theory; believed women's moral sense guided by relationships | 10 | |
| 9771942055 | Harry Harlow | Studied attachment in monkeys with artificial mothers | 11 | |
| 9771942056 | William James | created Functionalist school of thought; early American psychology teacher/philosopher | 12 | |
| 9771942057 | Jerome Kagan | Conducted longitudinal studies on temperament (infancy to adolescence) | 13 | |
| 9771942058 | Ancel Keys | Conducted semi-starvation experiments to measure psych effects of hunger | 14 | |
| 9771942059 | Lawrence Kohlberg | Famous for his theory of moral development in children; made use of moral dilemmas in assessment | 15 | |
| 9771942060 | Elizabeth Loftus | Her research on memory construction and the misinformation effect created doubts about the accuracy of eye-witness testimony | 16 | |
| 9771942061 | Abraham Maslow | Humanistic psychologist known for his "Hierarchy of Needs" and the concept of "self-actualization" | 17 | |
| 9771942062 | Stanley Milgram | Conducted "shocking" (Ha!) experiments on obedience | 18 | |
| 9771942063 | Ivan Pavlov | Described process of classical conditioning after famous experiments with dogs | 19 | |
| 9771942064 | Jean Piaget | Known for his theory of cognitive development in children | 20 | |
| 9771942065 | Carl Rogers | Developed "client-centered" therapy | 21 | |
| 9771942066 | Stanley Schachter | Developed "Two-Factor" theory of emotion; experiments on spillover effect | 22 | |
| 9771942067 | B.F. Skinner | Described process of operant conditioning | 23 | |
| 9771942068 | Edward Thorndike | Famous for "law of effect" and research on cats in "puzzle boxes" | 24 | |
| 9771942069 | John Watson | Early behaviorist; famous for the "Little Albert" experiments on fear conditioning | 25 | |
| 9771942070 | Benjamin Lee Whorf | Famous for describing concept of "liguistic determinism" | 26 | |
| 9771942071 | William Wundt | Conducted first psychology experiments in first psych laboratory | 27 | |
| 9771942072 | Philip Zimbardo | Conducted Stanford Prison experiment | 28 | |
| 9771942073 | Hans Selye | (Accidently) described General Adaptation Syndrome (GAS) | 29 | |
| 9771942074 | Karen Horney | Neo-Freudian; offered feminist critique of Freud's theory | 30 | |
| 9771942075 | Martin Seligman | Conducted experiments with dogs that led to the concept of "learned helplessness" | 31 | |
| 9771942076 | Fritz Perls | Creator of Gestalt Therapy | 32 | |
| 9771942077 | Alfred Adler | Neo-Freudian; introduced concept of "inferiority complex" and stressed the importance of birth order | 33 | |
| 9771942078 | Albert Ellis | Developed "rational emotive behavior therapy" (REBT) | 34 | |
| 9771942079 | Aaron Beck | Developed cognitive-behavior therapy | 35 | |
| 9771942080 | Gordon Allport | Founder of Trait Theory | 36 | |
| 9771942081 | Phineas Gage | his survival of a horrible industrial accident taught us about the role of the frontal lobes (okay, he's not really a psychologist...) | 37 | |
| 9771942082 | Walter Mischel | offered famous critique of trait theory and its claims | 38 | |
| 9771942083 | David McClelland | studied achievement motivation; found those with high levels are driven to master challenging tasks | 39 | |
| 9771942084 | Mary Whiton Calkins | first female president of the APA (1905); a student of William James; denied the PhD she earned from Harvard because of her sex (later, posthumously, it was granted to her) | 40 | |
| 9771942085 | Charles Darwin | his idea, that the genetic composition of a species can be altered through natural selection, has had a lasting impact on psychology through the evolutionary perspective | 41 | |
| 9771942086 | Dorothea Dix | American activist who successfully pressured lawmakers to construct & fund asylums for the mentally ill | 42 | |
| 9771942087 | G. Stanley Hall | first american to work for Wundt; • Founded the American Psychological Association (now largest organization of psychologists in the USA) and became first president | 43 | |
| 9771942088 | Margaret Floy Washburn | First female to be awarded a PhD in psychology; 2nd president of the APA (1921) | 44 | |
| 9771942089 | Paul Broca | the part of the brain responsible for coordinating muscles involved in speech was named for him, because he first identified it | 45 | |
| 9771942090 | Carl Wernicke | an area of the brain (in the left temporal lobe) involved in language comprehension and expression was named for him because he discovered it | 46 | |
| 9771942091 | Michael Gazzaniga | Conducted the "HE-ART" experiments with split brain patients | 47 | |
| 9771942092 | Roger Sperry | like Gazzaniga, studied split brain patients; showed that left/right hemispheres have different functions | 48 | |
| 9771942093 | Gustav Fechner | early German psychologist credited with founding psychophysics | 49 | |
| 9771942094 | David Hubel & Torsten Weisel | two Nobel prize winning neuroscientists who demonstrated the importance of "feature detector" neurons in visual perception | 50 | |
| 9771942095 | Ernst Weber | best known for "Weber's Law", the notion that the JND magnitude is proportional to the stimulus magnitude | 51 | |
| 9771942096 | Ernest Hilgard | famous for his hypnosis research & the theory that a "hidden observer" theory | 52 | |
| 9771942097 | Robert Rescorla | researched classical conditioning; found subjects learn the predictability of an event through trials (cognitive element) | 53 | |
| 9771942098 | Edward Tolman | researched rats' use of "cognitive maps" | 54 | |
| 9771942099 | Wolfgang Kohler | considered to be the founder of Gestalt Psychology | 55 | |
| 9771942100 | George A. Miller | made famous the phrase: "the magical number 7, plus or minus 2" when describing human memory | 56 | |
| 9771942101 | Alfred Kinsey | his research described human sexual behavior and was controversial (for its methodology & findings) | 57 | |
| 9771942102 | Diana Baumrind | her theory of parenting styles had three main types (permissive, authoratative, & authoritarian) | 58 | |
| 9771942103 | Lev Vygotsky | founder of "Social Development Theory" (note: not "social learning theory" OR "psychosocial" development...); emphasizes importace of More Knowledge Others (MKO) and the Zone of Proximal Development | 59 | |
| 9771942104 | Konrad Lorenz | won Nobel prize for research on imprinting | 60 | |
| 9771942105 | Carl Jung | neo-Freudian who created concept of "collective unconscious" and wrote books on dream interpretation | 61 | |
| 9771942106 | Paul Costa & Robert McCrae | creators of the "Big Five" model of personality traits | 62 | |
| 9771942107 | Francis Galton | interested in link between heredity and intelligence; founder of the eugenics movement | 63 | |
| 9771942108 | Howard Gardner | best known for his theory of "multiple intelligences" | 64 | |
| 9771942109 | Charles Spearman | creator of "g-factor", or general intelligence, concept | 65 | |
| 9771942110 | Robert Sternberg | creator of "successful intelligence" theory (3 types) | 66 | |
| 9771942111 | Lewis Terman | advocate of intelligence testing in US; developed Standford-Binet test and oversaw army's use of intelligence testing during WWI | 67 | |
| 9771942112 | David Wechsler | developer of WAIS and WISC intelligence tests | 68 | |
| 9771942113 | Mary Cover Jones | "mother of behavior therapy"; used classical conditioning to help "Peter" overcome fear of rabbits | 69 | |
| 9771942114 | Joseph Wolpe | described use of systematic desensitization to treat phobias | 70 | |
| 9771942115 | Leon Festinger | described concept of cognitive dissonance | 71 | |
| 9771942116 | Paul Ekman | Interested in the universality of facial expressions: facial expressions carry same meaning regardless of culture, context, or language. Use of microexpressions to detect lying. | 72 | |
| 9771942117 | William Masters & Virginia Johnson | used direct observation and experimentation to study sexual response cycle (4 stages) | 73 | |
| 9771942118 | Daniel Kahneman & Amos Tversky | investigated the use of heuristics in decision-making; studied the availability, anchoring, and representativeness heuristics | 74 | |
| 9771942119 | Raymond Cattell | intelligence: fluid & crystal intelligence; personality testing: 16 Personality Factors (16PF personality test) | 75 |
