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| 3276728501 | Creativity | The ability to produce original ideas or original ways of looking at existing ideas | 0 | |
| 3276733371 | New Business Manager | -on the lookout for hottest new trends, companies, entrepreneurial rock stars, talent. Good with presentations and selling ideas, organized, likeable personality, travel and working on the road. | 1 | |
| 3276736271 | Account Executive | link between the client and the agency. moves on to Senior Account Exec, Account Director and VP Acct Services | 2 | |
| 3276738756 | Account Planner | researches and provides insights, develops creative brief; moves on to Associate Director of Planning, Director of Strategic Planning | 3 | |
| 3276747130 | Media Planning | the art and science of choosing the right place at the right time for the right duration and price to reach the right target | 4 | |
| 3276752690 | What are some jobs available in the media department of an ad agency? | media planner (when, where, how often, and at what cost), media buyer (implement.execute the plan), media sales (sales person at a media company/publisher), media researcher (offer insights throughout the process) | 5 | |
| 3276756742 | Data Mining | The process of exploring large amounts of data to discover meaningful patterns and insights, assuming that future behavior will be similar to past behaviors. | 6 | |
| 3276756744 | RFM Analysis | Recency, Frequency, and Monetary (used to harvest existing customers) / scores plotted on graph / 80% rev comes from top 20% of clients / different advertising strategies for different people | 7 | |
| 3276767280 | What are some characteristics of data scientists and what are some skills need to succeed in this job? | they must be curious, pay attention to detail, ability to dig deep and step back to see the whole picture. diligent and good at storytelling. Also need skills in math/statistics, engineering, psychology, programming, sociology, business/marketing/advertising, research and computer science | 8 | |
| 3276773227 | What are the three areas of production? | print, broadcast and interactive producer | 9 | |
| 3276779539 | Print Producer | someone who produces billboards, pamphlets, brochures, photographs and print ads. Manages all pre/post production activities (creative execution), manages budgets and timelines. Does shooting, recording and editing. Responsible for quality control | 10 | |
| 3276784208 | What is CYMK? | the four inks used in some color printing: cyan, magenta, yellow, and key (black) | 11 | |
| 3276788073 | Broadcast Producer | produces TV/Radio, works with outside contacts, does quality control | 12 | |
| 3276792570 | Digital or Interactive Producer | produces mobile apps, website or interactive designs. provides insight on wire frames, ads online and interactive games, uses coding | 13 | |
| 3276797364 | Gamification | idea of bringing game dynamics into non-game context to inspire, motivate, change and increase human involvement | 14 | |
| 3276803197 | What is the internet of things? | the idea that everything / every device could be given an ip address and put on the internet. Ex. using your phone to turn on your microwave | 15 | |
| 3276806087 | What is experiential marketing? Name four examples. | Advertising/Marketing that lets you experience the product. We don't show or tell, we immerse you in the product. ex. Promotion , Mobile ("bring the store to the people"), Guerrilla marketing (ambushing/surprising people), Packaging, Event Marketing | 16 | |
| 3276834578 | Lateral Thinking | the way of solving problems in indirect and creative ways, combines basic reasoning and creative methods to find alternative solutions to problems using unconventional and apparently irrational ideas and concepts. transforms the way small businesses handle the challenge of advertising. | 17 | |
| 3276847961 | Potential sources of data in marketing and advertising | Clients Creative/Advertising Industries Media Agencies PR agencies Social Media agencies Research Providers Competitive Providers | 18 | |
| 3276852419 | What are some examples of tools used in data analytics? | SAS, SPSS, gallup, acxiom, quantcast, google analytics, sysomos, Nielsen buzzmetrics, tableau software, luminoso, alteryx, data sift, eloqua etc. | 19 | |
| 3276864628 | Predictive Analytics | The branch of data mining/ collection concerned with the prediction of future trends | 20 | |
| 3276887019 | What percentage of news is instigated by PR industry? | Over 50% | 21 | |
| 3276889185 | Video News Release | pre-packaged news story that is written, developed, and produced by the PR professionals for TV stations | 22 | |
| 3276892347 | Food Disparagement Law | Stipulates that anyone can be taken to court for criticizing food products | 23 | |
| 3276895099 | Public Relations | the entire range of efforts by an individual, an agency, or any organization attempting to reach or persuade audiences | 24 | |
| 3276897489 | What seven categories of publics do PR professionals interact with? | • Employees • Stockholders • Communities • Media • Government • Competitors • Customers | 25 | |
| 3276901355 | Ivy Lee | Rehabilitated Rockefeller image after the Ludlow Massacre. Pennsylvania Railroad - he advocated open dialogue between clients and press. Some of his clients included Nazis and Soviets | 26 | |
| 3276911563 | Edward Bernays | Considered the "Father of PR", Sigmund Freud's nephew, made smoking fashionable among women (Torches of Freedom), Wrote the book Crystallizing Public Opinion | 27 | |
| 3276924430 | Crystallizing Public Opinion | The PR Field's first textbook, written by Edward Bernays | 28 | |
| 3276948699 | Two characteristics of millennials | we get things done & care about environment / social justice | 29 | |
| 3276956476 | Four features that enhance gamification | Achievement, recognition, competition, valuables | 30 | |
| 3276968001 | Edward deBono | Father of lateral Thinking, "patterns of Perception" "Lateral Thinking" | 31 | |
| 3276974277 | The process through which big ideas are generated in advertising | Immersion (getting inspired) → Incubation (reflection/absorption) → Illumination (idea generation, concepting, brainstorming) → Inspection (review/editing) | 32 | |
| 3276983924 | Is the world's information doubling every two years? | Yes | 33 | |
| 3276992470 | the difference between trying before buying and pop up retail | Try before buying: you can experience the product before you commit to buying it (test driving a car) Pop up retail: a brand takes over a store front. | 34 | |
| 3277013094 | Differences between Advertising and PR | Adv: paid media, openly sponsored, more control. PR: free media, mostly invisible, less control | 35 | |
| 3277019705 | What do PR firms do? | serve as the invisible catalyst that gets a company/idea/concept out into the public eye. They have key relationships with media people of all types: bloggers, news anchors, social media influencers, radio hosts, event planners, etc. so they can strategically place an idea in the right hands to spread to the right audience. | 36 | |
| 3277046502 | Media Relations | Keeping good relationships with journalists, people reporting etc so your brand/person is positively portrayed | 37 | |
| 3277054847 | Who works in client services? | • Account executives • Senior Account Exec, • Account Director • VP Acct Services | 38 | |
| 3277058135 | What are some qualities of creative people? | High level of curiosity, Willingness to take risks, Divergent thinking, Sense of humor | 39 | |
| 3277062417 | How are Ad agencies compensated? | Commissions (15% of media buy) & Markups, Straight- fee or retainers, Fee-commission combination, Incentive system | 40 | |
| 3277067479 | Art Director | in charge of the nonverbal aspects of an advertisement, Advertising agencies are usually compensated with 15% Commissions | 41 | |
| 3277073372 | Flack | PR people who insert themselves between their clients and the press | 42 | |
| 3277080310 | Crisis Communication | figuring out how to limit damage to the brand in the face of crises / fixing things before they go public (ex. dealing with the volkswagen scandal), take responsibility, fix the problem, make amends, pour energy into righting the wrong. | 43 | |
| 3277094167 | Event Planning | Creating and orchestrating the following with a specific goal or message to spread: festivals, expos, rallies, fairs, tributes, tournaments, workshops, conventions, conferences, exhibits, private concerts, fundraisers, reunions, lectures, seminars, etc. You must be organized and able to predict/anticipate potential problems | 44 | |
| 3277103113 | What are some examples of writing PR professionals do? | wscripts, opinion pieces, news stories, ads, taglines, captions, media press releases, powerful, concise email, eye-catching communication. | 45 | |
| 3277105595 | Internal Communication | Communication designed to stay within an organization. Can be as disseminated many ways, from mass email distribution to an internal TV station, newsletter, private social media channel, etc. | 46 | |
| 3277110256 | Community Relations | communication designed to foster a relationship between an organization and the surrounding population | 47 | |
| 3277111877 | Lobbying | Process of attempting to influence the voting of lawmakers to support an organization's best interests | 48 | |
| 3277113428 | Astroturf Lobbying | Phony grassroots campaigns engineered by PR firms, Nonprofit PR | 49 | |
| 3277116479 | skills needed to succeed in social media management | Multimedia skills, Good understanding of SEO and content marketing strategies, Engage audiences (by providing value) | 50 | |
| 3277121173 | Which PR firm was used by kuwait during the first gulf war? | Hill and Knowlton | 51 | |
| 3277140563 | the steps in a typical ad campaign | 1. Market research 2. The creative brief 3. Creative concepts and execution 4. Choosing the right media 5. Evaluation | 52 | |
| 3277229771 | IQ | intelligence quotient: understand brand/market, define the problem, set the strategy | 53 | |
| 3277232153 | EQ | emotional quotient: create powerful ideas that connect at a human level and change behavior. | 54 | |
| 3277235007 | TQ | technical quotient: skill to build and launch the work and curate it as it exists. | 55 | |
| 3277236924 | BQ | Be bloody quick!: launch faster, fail faster, learn faster, fix faster.. it's the main factor of individual success... aim to do IQ, EQ and TQ: BLOODY QUICK! | 56 | |
| 3277248695 | the best kind of PR is invisible PR : True or False | True | 57 | |
| 3277263754 | Journalism | objectively informs or educates public about societal issues | 58 | |
| 3277273665 | What are some examples of brand archetypes? | Magician, explorer, creator, care giver, jester, sage | 59 | |
| 3277276118 | What is a Sage brand | helps people be or act smarter, traits: knowledgeable, analytical, wisdom and intelligence (ex. BBC, PBS, Google) | 60 | |
| 3277441208 | Flow | getting lost in what you're doing, Frame of mind where you lose yourself, lose sense of time/environment | 61 | |
| 3278061478 | what 3 things do we know about intelligence? | Its Diverse, Dynamic, and Distinct | 62 | |
| 3278130136 | Curiosity | the desire to learn or know | 63 | |
| 3278177637 | Preindustrial Age | 1800s. town criers, signs, trademarks, printing press | 64 | |
| 3278193406 | Industrializing Age | mid 1900s - WW1. Establishment of the first ad agency (N.W. Ayer & Sons) in 1890. brought about by capitalism | 65 | |
| 3278202340 | Industrial Age | 1900s - 1970s. consumer packaged goods, USP (unique selling proposition), branding, positioning | 66 | |
| 3278209616 | Postindustrial and Information Age | 1970s to current, Social media, browsing information, data collection of online consumer habits | 67 | |
| 3278264606 | How much money is spent on advertising in the U.S.? | About 180 to 200 Billion Dollars | 68 | |
| 3278325732 | Otto Rohwedder | Invented Sliced Bread | 69 | |
| 3300558496 | What is design thinking? | a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. An iterative process of creative problem solving; solution focused | 70 | |
| 3457454163 | Stanford D. School & Ideo (Kelly & Brown) | made design thinking popular as an iterative process of creative problem solving; solution focused | 71 | |
| 3457464955 | The five stages of design thinking process | o Empathize o Define o Ideate o Prototype o Test & Learn | 72 | |
| 3457469928 | Common traits of design thinking | o Curiosity o Empathy o Creativity o Left - and right-brain thinking o Teamwork o Positive Outlook | 73 | |
| 3457472992 | The four broad areas of design | o Symbolic and visual communication o Material objects o Activities and Services o Environments for living, working, playing, and learning | 74 | |
| 3457476719 | What are wicked problems | "class of social system problems which are ill-formulated, where the information is confusing, where there are many clients and decision makers with conflicting causes, and where the ramifications in the whole system are thoroughly confusing" | 75 | |
| 3457487520 | UX | user experience design, UX's role is to balance the needs of the business (viability) and technology (feasibility) with the needs of the people (desirability) The design of anything independent of medium or across (device) with human experience as an explicit outcome and human engagement as an explicit goal | 76 | |
| 3457487521 | UI | user interface design | 77 | |
| 3458615437 | Which psychologist was mentioned in the David Kelly ted talk | Albert Bandura | 78 | |
| 3458623300 | What percentage of Pediatric patients had to be sedated while getting an MRI | almost 80% | 79 | |
| 3458629987 | What is self efficacy? | the sense that you can change the world and that you can attain what you set out to do | 80 |
