Terms : Hide Images
| 3272640623 | curiosity | a common trait found in all humans, the desire to learn or know | 0 | |
| 3272652417 | creativity | the ability to produce original ideas of value or original ways of looking at existing ideas | 1 | |
| 3272687295 | ken robinson's TED talk | all children are born creative, intelligence has three characteristics; its diverse, its dynamic, and its distinct, the current education system allows many highly talented brilliant, creative people to think that they're not, believes that human creativity is essential and that our education system today fails to recognize that, children have extraordinary capacities for innovation and we should nurture and fulfill their interests, creativity is a very important factor to education | 2 | |
| 3272701507 | preindustrial age | beginning of recorded history-1800s. town criers, signs, trademarks, printing press | 3 | |
| 3272701508 | industrializing age | mid 1700s - WW1. first ad agency (N.W. Ayer & Sons) in 1890. brought about by capitalism | 4 | |
| 3272702122 | post industrial and information age | 1970s - now... moved from manufacturing to service | 5 | |
| 3272702123 | industrial age | 1900s - 1970s. consumer packaged goods, USP, branding, positioning | 6 | |
| 3272721907 | key players in advertising industry | advertisers, agencies, media, suppliers | 7 | |
| 3272722380 | rory sutherland's TED talk | all value is actually relative, all value is perceived value/subjective, persuasion is often better than compulsion, "spend more time appreciating what already exists, less time agonizing over what else we can do" | 8 | |
| 3272822438 | steps in an AD campaign | market research, planning and research, creative brief, choosing the right media, creative concepts and execution, evaluation | 9 | |
| 3272823768 | new business manager | is on the lookout for hot new trends, companies, entrepreneurial rockstars, and talent, needs good presentation skills, to be good at selling ideas, be organized, have a likable personality, not afraid to talk to anyone, and be okay with traveling on the road | 10 | |
| 3272827429 | account executive | customer service minded folks who can communicate an inward message outward, needs good presentation skills, to be good at selling ideas, have excellent communication skills, needs to be both right and left brained as they communicate the vision of the creative but speak the pragmatic language of a client with a budget, likable personality, and be okay with traveling on the road | 11 | |
| 3272831901 | account planner | also known as a strategic planner, researches and provides insights, develops the creative brief, needs to have an inquisitive mind, loves research, asks the right questions, has qualitative and quantitative methods | 12 | |
| 3272835495 | dan asiely's TED talk | people who design forms determine the decisions that we are making not ourselves making our own decisions, we actually don't know our preferences that well, so we're susceptible to all these influences from external forces, irrational behavior: our intuition is really fooling us in a repeatable, predictable, consistent way | 13 | |
| 3272838919 | seth godin's TED talk | how to get your ideas to spread, spread your ideas by being remarkable and making remarkable products, otaku (japanese word for people with obsessive interests) "riskiest thing you can do is to be safe", market to the early adopters/innovators, otto rohwedder invented sliced bread | 14 | |
| 3272898352 | IQ intelligence quotient | understand brand/market, define the problem, set the strategy | 15 | |
| 3272898881 | EQ emotional quotient | create powerful ideas that connect at a human level and change behavior | 16 | |
| 3272900865 | TQ technical quotient | skill to build and launch the work and curate it as it exists | 17 | |
| 3272902163 | BQ bloody quick | launch faster, fail faster, learn faster, fix faster, main factor of individual success, aim to do IQ, EQ, and TQ | 18 | |
| 3272903863 | idea | a thought or suggestion as to a possible course of action, a concept or mental impression, an opinion or belief, your aim or purpose | 19 | |
| 3272905362 | where big ideas come from | means of production put into everyone's hands, removing the media barrier, the rise of the entrepreneur and the startup | 20 | |
| 3272906988 | characteristics of great ideas | a way of expressing a "truth" of a brand that turns on a little switch in people's brains, makes us notice, promotes understanding and sticks with us long beyond the time we spent engaging with the content, makes us laugh, cry empathize, an emotional response | 21 | |
| 3272911100 | edward debono | father of lateral thinking | 22 | |
| 3272911613 | lateral thinking | the way of solving problems in indirect and creative ways, combines basic reasoning and creative methods to find an alternative solution to a problem, using unconventional and apparently irrational ideas and concepts | 23 | |
| 3272914841 | immersion | getting inspired- inspiration, preparation, gathering reference | 24 | |
| 3272914842 | incubation | absorb, let it soak in your brain- break/pause, reflection/absorption | 25 | |
| 3272915997 | illumination | coming up with the idea- idea generation, concepting, brainstorming` | 26 | |
| 3272915998 | inspection | review, edit, chopping block, filter, harvesting and verification | 27 | |
| 3272955072 | media planning | the art and science of choosing the right place and the right time for the right duration and price, to reach the right target | 28 | |
| 3272956803 | data mining | exploring large amounts of data to discover meaningful pattern and insights, assume that future behavior will be similar to past behavior | 29 | |
| 3272957937 | RFM analysis | predicts recency, frequency, and monetary in customers, used to harvest existing customers | 30 | |
| 3273002285 | different uses for data in marketing/advertising | surveying, scanner data, customer profiling, ad analytics, site analytics, social media analytics, data visualization | 31 | |
| 3277012595 | 3 areas of production | print, broadcast, interactive producer/digital | 32 | |
| 3277019655 | print producer | someone who produces billboards, pamphlets, brochures, photographs, and print ads, manages all the pre-post production activities, manages budgets and timelines, figures out what to design for | 33 | |
| 3277027240 | CYMK | refers to the four inks used in some color printing, cyan, yellow, magenta, and key (black), used for media print | 34 | |
| 3277030634 | broadcast producer | works with TV production companies | 35 | |
| 3277032738 | digital/interactive producer | base around mobile works, provides insight, responsible for quality control | 36 | |
| 3277356334 | two characteristics of millennials | we get things done, we care about the environment/social justice | 37 | |
| 3277356335 | gamification | the idea of bringing game dynamics and game mechanics into a non game context, to persuade people and change behavior | 38 | |
| 3278051260 | four features that enhance gamification | achievement, recognition, valuables, and competition | 39 | |
| 3278055854 | predictive analytics | the branch of data mining/collection concerned with the prediction of future trends | 40 | |
| 3278058619 | cloud computing | access from many devices, people are putting more and more stuff on the cloud, subscription based models | 41 | |
| 3278061990 | the internet of things | the idea that everything/every device could be given an IP address and put on the internet, use phone to communicate with devices | 42 | |
| 3278068298 | experimental marketing | advertising/marketing that lets you experience the product, we don't show or tell, we immerse you in the product | 43 | |
| 3278077013 | video news release | a pre packaged news story that is written, developed, and produced by the PR professionals for TV stations, bullshit news stories fabricated by third party entities with an agenda but disguised as hard news | 44 | |
| 3278083008 | public relations | the entire range of efforts by an individual, an agency, or any organization attempting to reach or persuade audiences | 45 | |
| 3278088298 | advertising | paid media, openly sponsored, more control | 46 | |
| 3278089347 | public relations | free media, mostly invisible, less control | 47 | |
| 3278092845 | ivy lee | pennsylvania railroad, advocated for open dialogue between clients and press, rehabilitated rockefeller's image after the ludlow massacre of colorado miners | 48 | |
| 3278102179 | edward bernay | "father of PR", very influential, torches of freedom; made smoking fashionable among women, sign of their independence and celebration of suffrage, wrote PR's first field book, crystallizing public opinion | 49 | |
| 3278113690 | PR firms | serve as the invisible catalyst that gets a company/idea/concept out into the public eye, have key relationships with media people of all types; bloggers, news anchors, radio hosts, event planners, etc, so that they can strategically place an idea in the right hands to spread to the right audiences | 50 | |
| 3278122686 | event planning | creating and orchestrating the following with a specific goal or message to spread; festivals, expos, rallies, fairs, tribunes, tournaments, workshops, etc | 51 | |
| 3278127886 | crisis communication | traditional PR does anything they can to protect the brand in a crisis; take responsibility, fix the problem, make amends, pour energy into righting the wrong, good crisis communication is foreseeing problems before they become a recurity | 52 | |
| 3278137074 | media relations | establishing a rapport with free media journalists and outlets, become a well known figure in a particular community, know your resources to get the word out | 53 | |
| 3278145924 | internal communication | communication designed to stay within an organization (CU emails) | 54 | |
| 3278149967 | community relations | communication designed to foster a relationship between an organization and the surrounding population (a factory discussing plans with people living in the area) | 55 | |
| 3278156086 | lobbying | the process of attempting to influence the voting of lawmakers to support an organization's best interests | 56 | |
| 3278159236 | astroturf lobbying | phony grassroot campaigns engineered by PR firms, nonprofit PR | 57 | |
| 3278162372 | flack | derogatory term journalists call PR people who insert themselves between their clients and the press | 58 | |
| 3278169589 | PRSA code of ethics | advocacy, honesty, expertise, independence, loyalty, fairness | 59 | |
| 3278244208 | brand archetypes | based on swiss psychologist Carl Jung's theory that humans have a basic tendency to use symbolism to understand concepts, the idea is that any brand can relate to one of these 12 iconic models that help define the brand and breathe life into it | 60 | |
| 3278257859 | sage brand | one of the 12 brand archetypes, the goal being to help the world gain wisdom and insight, traits being knowledgeable, trusting, and thoughtful | 61 | |
| 3283584931 | homophily | sociological theory that basically says people are friends with people like them | 62 | |
| 3283598266 | food disparagement law | stipulates that anyone can be taken to court for criticizing food products | 63 | |
| 3283607543 | vaughan emsley | genius means "revealing the world as no one has ever seen it", real human truth in an ad, how are IQ, EQ, TQ, and BQ related to an individual's success? | 64 | |
| 3283620179 | kevin gammon | what is an idea, characteristics of good ideas, what is the process in which big ideas are generated in adverting; immersion, incubation, illumination, inspection, lateral thinking, edward debono | 65 | |
| 3283629635 | trina arnett | data in marketing and advertising, how to present it, how to use it, what client will use it for | 66 | |
| 3283635338 | simon alexander | associate print producer at Cactus, there are 3 ad mediums; digital, broadcast, print | 67 | |
| 3283642857 | max lenderman | what is experimental marketing, what are some examples | 68 | |
| 3283645535 | rich kylberg | what are brand archetypes, what are some examples, specifically what is the sage brand | 69 | |
| 3559454636 | design thinking | got it's origins in the 60s, an iterative process of creative problem solving that is solution focused, a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people. the possibilities of technology and the requirements for business success, made popular by Stanford D. School and Ideo, | 70 | |
| 3559472652 | 5 stages of design thinking | empathize, define, ideate, prototype, test and learn | 71 | |
| 3559476030 | common traits of design thinking | curiosity, empathy, creativity, left and right brain thinking, teamwork, positive outlook | 72 | |
| 3559480767 | wicked problems | class of social system problems which are ill formulated, where the information is confusing, where there are many clients and decision makers with conflicting values, and where the ramifications in the whole system are throughly confusing | 73 | |
| 3559488338 | four broad areas of design | symbolic/visual communication, material objects, activities and services, environments for living, working, playing, and learning | 74 | |
| 3559498043 | ux (user experience) | process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product | 75 | |
| 3559506803 | ui (user interface) | process of visually guiding the user through a products interface via interactive elements and across all sizes/platforms, is everything designed into an information device with which a human being may interact - including display screen, keyboard, mouse, etc | 76 | |
| 3559524607 | tim brown's TED talk | designers think big! design thinking can make a difference, help create new ideas and new innovations, take a more expansive view of design, less a domain of professional priesthood, focusing on the needs of humans and by using prototypes to move ideas along quickly by getting the process out of the hands of designers, active participation of the community, focusing on bigger systems | 77 | |
| 3559539091 | david kelly's TED talk | how to build your creative confidence, sense you can change the world and attain what you set out to do, referenced psychologist, Albert Bandura, 80% of pediatric patients need to be sedated when getting an MRI, used design thinking to transform MRI experience by painting inside walls, percentage went down | 78 | |
| 3559705728 | problem definition | an analytic sequence in which the designer determines all of the elements of the problem and specifies all of the requirements that a successful design solution must have | 79 | |
| 3559711749 | problem solution | a synthetic sequence in which various requirements are combined and balanced against each other, yielding a final plan to be carried in production | 80 | |
| 3572328878 | art director | the person in charge of all non verbal aspects of an AD | 81 | |
| 3572339479 | media planner | determines when, where, how often and at what cost of ad placements in an ad agency | 82 | |
| 3572345233 | false | all public relations is inherently bad | 83 | |
| 3572347235 | 50% | percentage of news that is instigated by PR industry | 84 | |
| 3572350852 | false | video news releases are always disclosed by local news | 85 | |
| 3572354578 | true | according to guests david and laurie, professionals now need to shoot, edit and produce video apart from being really good writers | 86 | |
| 3572360473 | Hill and Knowlton | PR firm used by Kuwait in the first Gulf War | 87 | |
| 3572366611 | seth godin | said companies should market their products to the innovators and early adopters | 88 | |
| 3572370736 | otaku | japanese word, the desire of someone who is obsessed | 89 | |
| 3572372329 | krispy kreme | company that is associated with otaku | 90 | |
| 3572374147 | seth godin | said that in today's world, the riskiest thing that marketers can do is to play it safe | 91 | |
| 3572383979 | kevin gammon's process of generating ideas | immersion, incubation, illumination, and inspection | 92 | |
| 3572399474 | characteristic of PR | is is mostly invisible | 93 | |
| 3572400983 | true | PR experts would say that the best PR is invisible PR | 94 | |
| 3572405683 | self efficacy | the sense that you can change the world and that you can attain what you set out to do | 95 | |
| 3572414490 | true | viral videos and facebook spread in exactly the same way that diseases spread through social networks | 96 | |
| 3572436371 | true | the world's information is doubling every two years | 97 | |
| 3572459639 | media buyer | implements/executes the plan, agency side, finds the ad space, interacts with the media reps | 98 | |
| 3572463077 | media salesman | represents the media company/publisher, sells ad space (to media buyers), emphasis on relationship building | 99 | |
| 3572467583 | media researcher | similar to planning/strategy but within the media realm, looks of where to look for media placements, offers insights throughout the process | 100 | |
| 3572478494 | popup retail | convenient and has entered your everyday life | 101 | |
| 3572690295 | true | the lines between advertising and PR are blurring everyday | 102 | |
| 3572696986 | true | wicked problems have no stopping rules | 103 | |
| 3572698777 | true | solutions to wicked problems cannot be true or false, only good or bad | 104 | |
| 3572704039 | true | solving a wicked problem is a one shot operation, with no room for trial and error | 105 | |
| 3572708506 | 3 things about intelligence | diverse, dynamic, distinct | 106 | |
| 3572713728 | obama campaign | swing state voters, micro targeting scores, scores for each voter on a scale of 1-100, undecided does not equal persuadable | 107 | |
| 3572721871 | tools used in data analytics | gfk, omniture, google analytics, com score, ace metric, sysomos, simply measured | 108 | |
| 3572730060 | tools used in social media management | radianB, hootsuite, socialbro | 109 | |
| 3572733723 | skills needed in social media management | multimedia skills, good understanding of SEO and content marketing strategies, engage audiences by providing value | 110 | |
| 3572737354 | SEO | search engine optimization | 111 | |
| 3572746468 | advertising agencies compensation | commissions (15% of media buy) and markups, straight fees or retainers, fee commission combination, incentive system, emerging new revenue models | 112 | |
| 3572753812 | PR firms compensation | hourly rate, monthly fee for public relations counsel, fixed fee arrangements, collateral materials, results based | 113 |
