Terms : Hide Images
| 10240888906 | Audience | The listener, viewer, or reader of a text. | 0 | |
| 10240888907 | Concession | An acknowledgment that an opposing argument may be true or reasonable. | 1 | |
| 10240888908 | Connotation | Meanings or associations that readers have with a word beyond its dictionary definition or denotation. | 2 | |
| 10240888909 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 3 | |
| 10240888910 | Counterargument | An opposing argument to the one a writer is putting forward. | 4 | |
| 10240888911 | Ethos | Greek for "character". Speakers appeal to ethos to demonstrate that they are credible and trustworthy. | 5 | |
| 10240888912 | Logos | Speakers apeeal to logos, or reason, by offering clear, rational ideas, and using specific details, examples, facts, statistics to back them up. | 6 | |
| 10240888913 | Occasion | The time and place a speech is given or a piece is written. | 7 | |
| 10240888914 | Pathos | Speakers appeal to pathos to emotionally motivate their audience. | 8 | |
| 10240888915 | Persona | "Mask". The face or character that a speaker shows to his or her audiences. | 9 | |
| 10240888916 | Polemic | "hostile". An aggressive argument that tries to establish the superiority of one opinion over all others. | 10 | |
| 10240888917 | Propaganda | The spread of new ideas and information to further a cause. | 11 | |
| 10240888918 | Purpose | The goal the speaker wants to achieve. | 12 | |
| 10240888919 | Refutation | A denial of the validity of an opposing argument. | 13 | |
| 10240888920 | Rhetoric | The faculty of observing in any given case the available means of persuasion. | 14 | |
| 10240888921 | Rhetorical Appeals | Rhetorical techniques to persuade an audience by emphasizing what they find most important or compelling. | 15 | |
| 10240888922 | Rhetorical Triangle | A diagram that illustrates the interrelationship among the speakers, audience, and subject in determining a text. |  | 16 |
| 10240888923 | SOAPS | A mnemonic device that stands for Subject, Occasion, Audience, Purpose, and Speaker. | 17 | |
| 10240888924 | Speaker | The person or group who creates a text. | 18 | |
| 10240888925 | Subject | The topic of a text. | 19 | |
| 10240888926 | Text | General meaning is written word, but in humanities it has come to mean any cultural product that can be "Read". | 20 |
