Terms : Hide Images
| 2455101130 | Why would a manufacturer want to use a wholesaler or retailer? | Supply chains add value to customer. Retailers lessen transactions which are less expensive. Competitive advantage increases | 0 | |
| 2455101131 | Intensive distribution | A product is distributed through as many channels as possible so that consumers encounter the product virtually everywhere they go | 1 | |
| 2455101132 | Selective distribution | That a moderate number of retailers are used in a treadle area | 2 | |
| 2455101133 | Exclusive distribution | A manufacturer grants exclusive rights to a limited number of wholesalers or retailers in a given geographic area | 3 | |
| 2455101134 | Types of power | Coercive, reward, legitimate, referent, and expert | 4 | |
| 2455101135 | Coercive power | Based on ability to inflict punishment or deprive others of something valued | 5 | |
| 2455101136 | Reward power | The ability to influence others by the granting or promising of desirable consequences | 6 | |
| 2455101137 | Legitimate power | All managers have power that results from manager formal positions within the organization ( legal contracts) | 7 | |
| 2455101138 | Referent power | One channel member believes their goals to be congruent with another's goals and so likely to conform to the latter's influence attempts | 8 | |
| 2455101139 | Expert power | One channel member believes the other to have superior expertise and so is likely to conform to the latter's influence attempts | 9 | |
| 2455101140 | Channel leader | Dominant leader of a marketing channel or supply chain, may be a producer, wholesaler, or retailer, and may establish channel policies and coordinate development of the marketing mix, possesses channel power | 10 | |
| 2455101141 | Vertical intergration | The business practice of owning all of the businesses involved in each step of manufacturing process | 11 | |
| 2455101142 | Types of vertical intergration | Corporate, administered, and contractual | 12 | |
| 2455101143 | Corporate | They own everything from manufacturing, wholesale, and retailing. | 13 | |
| 2455101144 | Administered | Channel dominated by one powerful member who acts as a channel captain | 14 | |
| 2455101145 | Contractual | Channel coordinated through contractual agreements among channel members (ex: McDonalds) | 15 | |
| 2455101146 | Tying agreements | Buyer is required to buy one product in order to get another. Legal when proper product functionally requires use of tied product. | 16 | |
| 2455101147 | Exclusive dealing | Arrangement a manufacture makes with a reseller to handle only its products not those of its competitors | 17 | |
| 2455101148 | What is wholesaling? | Selling goods and services to those buying resale/business use | 18 | |
| 2455101149 | Merchant wholesaler | Independently owned businesses that take title to goods, assume ownership risks, and buy and resell products | 19 | |
| 2455101150 | Limited line wholesaler | Few products lines but extensive assortment (ex: groceries) | 20 | |
| 2455101151 | Speciality line wholesaler | Either a single product line or only a few products within the line. (Ex: fruit) | 21 | |
| 2455101152 | Drop shipper | Accepts orders from customers and forwards them to producers, which ship directly to the customers who place the orders. Takes title but no possession of goods (ex: lumber) | 22 | |
| 2455101153 | Agent | Sell part or all of a MFG product line in a given territory, not employees, little or no control over prices or terms, carry several non-competing lines from different MFG, never carry 2 of the same product | 23 | |
| 2455101154 | Brokers | Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods (ex: eBay) | 24 | |
| 2455101155 | Commission merchants | Receives goods on consignment from local sellers and negotiates sales in large, central markets ( ex: age products) | 25 | |
| 2455101156 | Physical distribution functions | An integrated set of activities that deal with managing the movement of product 1. Order Processing 2. Inventory Management 3. Materials Handling 4. Warehousing 5. Transportation | 26 | |
| 2455101157 | Stock-out costs | The costs that result when a company runs out of a particular item for which there is demand and the company must act quickly to meet the demand or suffer the costs of not meeting it | 27 | |
| 2455101158 | Reorder points | Minimum and maximum stock levels which determine when a reorder is placed and for how much | 28 | |
| 2455101159 | Containerization | Simplifies trans-shipment from mode of transport to another. It has revolutionized business transportation by significantly lowering costs of shipping goods over long distance. | 29 | |
| 2455101160 | Freight forwarder | Business that handles overseas shipments | 30 | |
| 2455101161 | Modes of transportation | Rail, trucks, air, pipeline, and water | 31 | |
| 2455101162 | Rail | Advantage: full capability, low cost, extensive routes Disadvantages: poor reliability/ damage | 32 | |
| 2455101163 | Truck | Advantage: complete pick ups/ delivery, extensive routes, fairly fast Disadvantage: size/weight restrictions, higher cost, more weather sensitive | 33 | |
| 2461640127 | Air | Advantage: fast, low damage, frequent departures Disadvantage: high cost, limited capabilities | 34 | |
| 2461682318 | Pipeline | Advantage: low cost, very reliable Disadvantage: limited capabilities/routes, slow | 35 | |
| 2461698113 | Water | Advantage: low cost, huge capacities Disadvantage: limited routes/schedules, slowest, more weather sensitive | 36 | |
| 2461736733 | What is retailing? | Set of business activities that add value to products sold to consumers Almost everything you spend money on goes to retailing. End of supply chain; marketing meets the consumer | 37 | |
| 2461907074 | Types of stores | Department stores: Sears, jcpenney Discount stores: Walmart, target Supermarket: Kroger Warehouse: Costco, SAMs club Convenience store: 7-11 Outlet store: Nordstrom rack, tj maxx Category kill: toys r us, bass pro shops Speciality store: jewelry store, shoe store | 38 | |
| 2461923849 | Franchising | An arrangement by which the owner of a product or service allows others to purchase the right to distribute the product or service with help from the owner. Licensing that provides a complete package of materials and services | 39 | |
| 2461931674 | Types of shopping centers | Neighborhood shopping centers, community shopping centers, non-traditional shopping center, lifestyle shopping center | 40 | |
| 2461938189 | Neighborhood shopping center | Several small convenience and speciality stores, serves those within 10 min. of the location, 2-3 mile target market, little coordination of selling effort | 41 | |
| 2461961559 | Community shopping centers | One primary store and often 20-40 smaller outlets; serve a population of consumers who are within a 10-20 mile drive | 42 | |
| 2461981662 | Non-traditional shopping centers | Factory outlet malls, mini warehouse malls,money anchor department stores | 43 | |
| 2461984594 | Lifestyle shopping center | Mini cities, Branson landing, stores, restaurants, entertainment | 44 | |
| 2461993860 | Scrambled merchandising | Offering several unrelated product lines in a single store. (Ex: you can buy food, clothing, electronics at Walmart) | 45 | |
| 2462002981 | Wheel of retailing | A concept that describes how new forms of retail outlets enter the market. (Enter as low status, low margin stores. Move to higher status/prices. Higher status and prices stay the same. New form of outlet enters retailing environment) | 46 | |
| 2462042190 | Manufacturer Agent | Work for several producers and carry non-competitive, complementary merchandise in an exclusive territory | 47 | |
| 2462048714 | Selling agents | Do not take title too good, take the place of the market department, have authority over price/promotion/distribution | 48 | |
| 2462049461 | Category killers | A specialist that offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing | 49 | |
| 2462063548 | Types of non-store retailing | Catalog, direct selling, TV home shopping, vending machines | 50 | |
| 2462081869 | Pool car | Groups of shippers pool their shipments | 51 | |
| 2462083964 | Mixed car | Mixed cargo, packed in bags, boxes, drums, tanks, cylinders, rail car | 52 |
