Midterm
Terms : Hide Images
| 681212959 | Request for Proposal | Communication to agencies in which the client lays out basic information about its business and requirements for the job. | |
| 681212960 | Pitch | Process in which a client invites an agency to present itself with the hope of winning the account. | |
| 681212961 | 1400's | Gutenberg invents the printing press | |
| 681212962 | 1800's | gave way to mass production of goods | |
| 681212963 | Industrial Age | marked by the country's tremendous growth | |
| 681212964 | 1929 | after the stock market crashed advertisers turned to research | |
| 681212965 | Volney B. Palmer | first person to sell advertising space in 1841 | |
| 681212966 | Francis Ayer | formed in ad agency in philly 1869 | |
| 681212967 | The Marketing Mix | Product, Price, Promotion and Place | |
| 681212968 | "greenwashing" | misleading consumers about product benefits | |
| 681212969 | Measured Advertising | traditional forms of advertising such as newspaper, print, radio, TV, billboards | |
| 681212970 | Unmeasured Advertising | internet marketing, consumer contests, prizes, product placements | |
| 681212971 | Hierarchy of Effects | awareness, knowledge, liking, preference, conviction and the actual purchase | |
| 681212972 | Cognitive concept | persons mental image towards the issue | |
| 681212973 | Affective component | feelings or emotions a person has has about an idea | |
| 681212974 | Conative Concept | persons intentions, actions or behavior | |
| 681212975 | Elaboration Likelihood Model | dual process theory on how attitudes are formed and changed | |
| 681212976 | Top Down Budgeting | top management sets the overall amount the company will spend on promotional activities for the year. Looks at past | |
| 681212977 | Bottom-Up Budgeting | allow company's to first identify goals and get enough money to achieve those goals | |
| 681212978 | Revenue | amount of money generated | |
| 681212979 | Profit | the surplus after taking all costs into consideration | |
| 681212980 | C.R.A.P. | Contrast, Repetition, Alignment, Proximity | |
| 681212981 | Additive Color System | RGB (computer and TV monitors) | |
| 681212982 | Subtractive Color System | CMY (printed materials) | |
| 681212983 | Unity | combination of all elements into one complete whole achieved through harmony and variety | |
| 681212984 | Example of Ad Critiques | using irrelevant spokesperson, lack of focus, letting your strategy show | |
| 681212985 | SWOT | strengths, weaknesses, opportunities, threats | |
| 681212986 | What does a SWOT analysis do? | helps with planning efforts and is based around achieving a specific goal | |
| 681212987 | comma's go inside the closing quotation marks | "It's like this," she said | |
| 681212988 | Its | possessive "the boat slipped its moorings" | |
| 681212989 | Then | used for time | |
| 681212990 | Than | used for comparisons | |
| 681212991 | Whose | possessive "I dont know whose that is" | |
| 681212992 | Who's | who is | |
| 681212993 | Ad Campaign | a series of messages that share a single idea and theme which make up the Integrated Marketing Communication |
