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Strategic Management of Technological Innovation Flashcards

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6481595411C1 - Why do you think so many innovation projects fail to generate an economic return?Technical uncertainty, feasibility, viability; market uncertainty; too many products, lack of structured innovation. (See P.4)0
6481434563CS1 - To what degree would you characterize Given's development of the camera pill as a science-push vs. demand-pull?Demand pull from Dr. Scapa, but the independent Swain development was science push, finding a way to use existing spy tech.1
6481436848CS1 - What were the advantages of Iddan and Meron collaborating with Dr. Swain's team?Advantages were faster progress, understanding of medical issues.2
6481441035CS1-What were the advantages and disadvantages of Given being owned by Medtronic?Access to greater capital resources and larger/geographical diverse sales force, approval for more applications in more countries. (P. 18)3
6472158492C1-Technological Innovationthe act of introducing a new device, method, or material for application to commercial or practical objectives. often the single most important competitive driver in many industries4
6472158493C1-Innovation FunnelThe innovation process is thus often conceived as a funnel, with many potential new product ideas going in the wide end, but very few making it through the development process5
6472158494C1-Negative externalities of Technological Innovationpollution, resource depletion and other unintended consequeneces of technological change6
6472158495C1-Driver of the increasing importance of innovationdriven largely by the globalization of markets and the advent of advanced technologies that enable more rapid product design and allow shorter production runs to be economically feasible.7
6472158496C1-Who funds InnovationWhile government plays a significant role in innovation, industry provides the majority of R&D Funds that are ultimately applied to technological innovation.8
6505778609CS2 -Is Tesla Model S a radical innovation or an incremental innovation?A: It is incremental innovation from the tzero, then the roadster, then the model S.9
6505779576CS2 - Is Tesla Model S competence enhancing or destroying, and from whose perspective?Competence destroying, from the perspective of the incumbent automotive companies. The Model S, the factory sales, and low maintenance put the incumbents to shame. Competence Enhancing for other electric vehicles.10
6505781228CS2. Is Tesla Model S a component or an architectural innovation?It is an architectural innovation, as the entire architecture changes from internal combustion engine and complex transmission to simple, low maintenance battery and motors, and had to add the charging infrastructure.11
6505783811CS2 - What factors do you think influence the rate at which consumers have adopted or will adopt the Tesla Model S?a. Range Anxiety - If you run out , you can't carry a gas can to it. Influenced by how quickly the charging infrastructure can be built, and increases in battery life. b. Neophobia - fear of new things. c. Price - Model S and X are high end, although the Model 3 comes out this year.12
6505789231CS2 Where is Electric Vehicle Technology on the "S" curve?Battery technology seems to be rapidly improving, so climbing up the steep part of the S.13
6505785858CS2 - Do you think Tesla Motors will be profitable? Why or why not?I believe Tesla will be profitable because they are making a highly desirable product which serves a need. The auto-driving aspect has the potential to further disrupt the industry and infrastructure, with implications like less people owning cars, no need for parking, etc.14
6481605517C2 - Advantages and disadvantages of Firms as innovatorsGreater resources than individuals and a management system to marshal the resources. (P. 19)15
6481614314C2 - What traits appear to make individuals most creative?Intellectual abilities, knowledge, thinking styles, personality traits, intrinsic motivation, environment (P. 20.)16
6481622603C2 - What traits lead to successful inventions?Most prolific inventors tend to be training in multiple fields, be highly curious, question previously made assumptions, and view all knowledge as unified. (P 37)17
6481630500C2 - Provide an example of a firm that does a particularly good job at nurturing and leveraging the creativity of its individuals.Google P 22 - 20% time, awards, Adsense idea contest, innovation reviews.18
6481638058C2 - What are some reasons collaborative research is becoming more prevalent?In high technology sectors, in is unlikely a single individual or organization will possess all the resources and capabilities necessary to develop and implement a significant innovation. (P. 32) -Geographical proximity leading to collaboration leading to regional technology clusters. (P. 37)19
6472158497C2-ideaSomething imagined or pictured in the mind20
6472158498C2-CreativityThe ability to produce novel and useful work21
6472158499C2-Sources of Innovation as a SystemFirms, Individuals, Universities, private non profits , government funded research22
6472158500C2-Applied researchResearch targeted at increasing knowledge for a specific application or need23
6472158501C2-DevelopmentActivities that apply knowledge to produce useful devices, materials, or processes24
6472158502C2-ComplementorsProducers of complementary goods or services25
6472158503C2-Absorptive CapacityThe ability of an organization to recognize, assimilate and utilize new knowledge26
6472158504C2-Technology transfer of officesOffices designed to facilitate the transfer of technology developed in a research environment where it can be commercially applied27
6472158505C2-science parksRegional districts, typically setup by government, to foster R&D colaboration between government, universities and private firms28
6472158506C2-IncubatorsInstitutions designed to nurture the development of new businesses that might otherwise lack access to adequate funding or device29
6472158507C2-Technology clustersRegional clusters of firms that have a connection to a common technology, and may engage in buyer, supplier, and complementor, relationships, as well as research collaboration30
6472158508C2-Complex KnowledgeKnowedge has many underlying components, or many interdependencies betwen those components or both31
6472158509C2-Tacit knowledgeKnowledge that cannot be readily codified (documented in written form)32
6472158510C2-Agglomeration economiesThe benefits firm reap by locating in close georgraphical proximity to each other33
6472158511C2-Knowledge brokersIndividuals or organizations that transfer information from one domain to another in which it can be usefully applied34
6472158512C2-Technology spilloversa positive externality from R&D resulting from the spread of knowledge across organizational or regional boundaries.35
6472158513C3-technology trajectoryThe path a technology takes through its lifetime. This path may refer to its rate of performance improvement, its rate of diffusion, or other change of interest.36
6472158514C3-Product Innovationoutputs of an organization - its goods or services37
6472158515C3-Process Innovationinnovations in the way an organization conducts its business, such as in the techniques of producing or marketing goods or services.38
6472158516C3-Radical InnovationAn innovation that is very new and different from prior solutions. The radicalness might be conceived as the combination of newnes and the degress of differentness.39
6472158517C3-Incremental InnovationAn innovation that makes a relatively minor change from (or adjustment to) existing practices.40
6472158518C3-Competence EnhancingAn innovation that builds on existing knolwedge and skills.41
6472158519C3-Competence DestroyingAn innovation that renders obsolete existing kwowledge and skills.42
6472158520C3-Component (or modular) Innovationan innovation to one or more components that does not significantly affect the overall configuration of the system43
6472158521C3-Architectural InnovationAn innovation that changes the overall design of a system or the way its components interact with each other.44
6472158522C3-Discontinuous TechnologyA technology that fulfills a similar market need by building on an entirely new knowledge base45
6472158523C3-S-Curve Technology diffusionThe spread of a technology through a population. Plotting adopters against time. This yields an s-shape curve because adoption is initially slow when an unfamiliar technology is introduced to the market. it accelerates as the technology becomes better understood and utilzed by the mass market, and eventually the market is saturated so the rate of new adoption declines.46
6472158524C3-S-Curve of Technology PerformanceTechnology performance plotted against the amount of effort and money invested in the technology, it typically shows slow initial improvement, then accelerated improvment, then diminishing improvement.47
6472158525C3-Creative DestructionThe emergence of a new technological discontinuity can overturn the existing competitve structure of an industry, creating new leaders and new losers.48
6472158526C3-InnovatorsFirst individuals to adopt an innovation. Extremely adventurous in their purchasing behavior, they are comfortable with a high degree of complexity and uncertainty.49
6472158527C3-Early AdoptersThe second category of adopters. Well integrated onto their social system and have the greatest potential for opinion leadership. Are respected by their peers and know that to retain respect they must make sound innovation adoption decisions.50
6472158528C3-Early Majority34% of individuals in a social system to adopt a new innovation. The early majority adopts innovations slightly before the average member of a social system. They are not typically opinion leaders, but they interact frequently with their peers51
6472158529C3-Late Majoritynext 34% of the individuals in a social system to adopt an innovation are the late majority approach with skeptical air and may not adopt the innovation until they feel pressure from their peers (like Czarina :-)52
6472158530C3-LaggardsThe last 16 percent of the individuals in a social system to adopt an innovation are termed laggards. They may based their decisions primarily upon past experience rather than influence from social network. They are highly skeptical of innovations and innovators, and they must feel certain that a new innovation will not fail before adopting it.53
6472158531C3-Segment ZeroTechnologies that initially served only low-end customers.54
6472158532C3-Dominant Designa product design that is adopted by the majority of producers, typically creating a stable architiecture on which the industry can focus its efforts55
6472158533C3-Dominant Design specific phasesInnovations in products, materials, and manufacturing processess are all specific to the dominant design.56
6472158534C3-Dominant Design fluid phasesThe first phase. There is considerable uncertainty about both of technology and its market. Products might be crude, unreliable or expensive. Eventually, the dominant design emerges.57
6472158535C3-TEchnology Cycle- Era of Fermenttechnological discontinuity inaugurated a period of turbulenece and uncertainty (design competition , substitution)58
6472158536C3-Technology Cycle -era of incremental changeFirms may attempt to achieve greater market focus on efficiency and market penetration. Firms may attempt segmentation by offering different models and price points. they may also attempt to lower production costs by simplifying the design or improving the production process. Many firms cease to invest in learning about alternative design architectures and instead invest in refining their competencies related to the dominant architecture.59
6472158537C8-Reasons for going solo1. Availability of Capabilities 2. Protecting proprietory technologies 3. Controlling technology and use 4. Building and Renewing Capabilities60
6472158538C8-Alliancea general term that can refer to any type of relationship between firms.61
6472158539C8-Advantages of Collaborating1. enable a firm to obtain necessary skills or resources more quickly than developing them in-house 2. Obtaining some of the necessary capabilities or resources from a partner rather than building them in-house can help a firm reduce its asset commitment and ehance its flexibility. 3. Collaboration with partners can be an important source of learniang for the firm 4. Share the cost and risks of the project 5. Creation of Shared standard.62
6472158540C8-Types of collaborative arrangementsStrategic Alliances, Joint Ventures, Licensing, Outsourcing, Collective research organizations.63
6472158541C8- Joint Venturea partnership between two or more firms involving a significant equity stake by the partners and often resulting in the creation of a new entity64
6472158542C8-LicensingA contractual arrangement whereby one organization or individual (the licensee) obtains the rights to use the prorietary technology (or trademeark, or copyright,etc) of another organization or individual (licensor)65
6472158543C8-Capability complementationcombining ('pooling") the capabilities and other resources of partner firms, but not necessarily transferring those resources between the partners66
6472158544C8-Capability transferExchange of capabilities across firms in such a manner that partners can internalize the capabilities and use them independently of the particular development project.67
6472158545C8-Contract manufacturingform of oursourcing- when a firm hires another firm (often a specialized manufacturer) to manufacture its products68
6472158546C8-Alliance contractsLegally binding contractual arrangements to ensure that partners a) are fully aware of their rights and obligations in the collaboration and (b) have legal remedies available if a partner should violate the agreement.69
6472158547C8-Equity Ownershipwhen each partner contributes captital and owns a specified right to a percentage of the procees from the alliance.70
6472158548C8-Relational governanceSelf-enforcing norms based on goodwill, trust and reputation of the partners. These typically emerge over time through repeated experiences of working together.71
6472158549C9-AppropriabilityThe degree to which a firm is able to capture the rents from its innovation72
6472158550C9-Socially Complex KnowledgeKnowledge that arises from the interaction of multiple individuals73
6472158551C9-PatentsA property right protecting a process, machine, manufactured item74
6472158552C9-trademarkAn indicator used to distinguish the source of a good75
6472158553C9-copyrighta property right protecting works of authorship76
6472158554C9-three tests to be patentable1. it must be useful 2. it must be novel 3. It must no be obvious77
6472158555C9-Not patentableSubstituting one material for another (e.g. plastic for metal) Merely changing the size of an already existing device Making something more portable Substituing an element for an equivalent element altering an item's shape printed materials are not typically patentable78
6472158556C9-Paris convention for the protection of Industrial propertyalso known as paris Convention priority -- is an international intellectual property treaty adhered to by 174 countries as of December 2011.79
6472158557C9-Patent Cooperation TreatyThis treaty facilitates the application for a patent in multiple countries.80
6472158558C9-Service Markssame as a trademark, but distinguishes the service rather than a product81
6472158559C9-Trade SecretsInformation that belongs to a business that is held private82
6472158560C9-Open Source Softwarecode is made available freely to others for use, augmentation and resale83
6472158561C9-Wholly proprietary systemsGoods based on technology that is owned and vigorously protected through patents, copyrights, secrecy, and other mechanisms. Wholly Proprietory technologies maybe legally produced and augmetned only by their developers84
6472158562C9-Wholly open systemsGoods based on technology that is not protected and that is freely available for production or augmentation by other producers85
6472158563C9-Original Equipment Manufacturers (OEM)Firms that assemble goods using components made by other manufactureers, also called value added resellers (VARs)86
6472158564C9-Architectural controlThe ability of a firm (or group of firms) to determine the structure, operation, compatibility, and development of a technology.87
6472158565C9-Advantages of protectionArchitectural control, enabling it to direct the technology's development, determine its compatibility with other goods and prevent multiple incompatible versions of the technology from being produced by others88
6472158566C9-Advantages of Diffusion (no protection)encourage multiple firms to produce, distribute and promote the technology, possibly accelerating its development and diffusion. It is also useful when firm has inadequate resources to be the sole developer, producer, distributor and marketer of a good.89
6472158567C12-Social LoafingWhen an individual in a team does not exert the expected amount of effort and relies instead on the work of other team members.90
6472158568C12-Cross Functional TeamsTeams whose members are drawn from multiple functional areas in the firm such as R&D, marketing, manufacturing, distribution, and so on.91
6472158569C12-HomophilyThe tendency for individuals to like other people whom they perceive as being similar to themselves.92
6472158570C12-Virtual TeamsTeams in which members may be a great distance from each other, but are still able to collaborate intensively via advanced information technologies such as videoconferencing, groupware, and e-mail or internet chat programs.93
6472158571C11-Development Cycle TimeThe time elapsed from project initiation to product launch, usually measured in months or years.94
6472158572C11-Partly Parallel Development ProcessA development process in which some (or all) of the development activities at least partially overlap.95
6472158573C11-Lead UsersCustomers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs.96
6472158574C11-CrowdsourcingA distributed problem-solving model whereby a design problem or production task is presented to a group of people who voluntarily contribute their ideas and effort in exchange for compensation, intrinsic rewards, or a combination thereof.97
6472158575C11- Go/Kill Decision PointsGates established in development process where managers must evaluate whether or not to kill the project or allow it to proceed.98
6472158576C11-Three-Dimensional PrintingA method whereby a design developed in a computer aided design program is printed in three dimensions by laying down thin strips of material until the model is complete.99
6472158577C10-DisaggregatedWhen something is separated into its constituent parts. firms have been unbundled into networks of smaller, often more specialized autonomous divisions or independent firms.100
6472158578C10- Structural Dimensions of the firmFormalization, Standardization and Centralization101
6472158579C10-Formalizationthe degree to which the firm utilizes rules, procedures and written documentation to structure the behavior of individuals or groups within the organization. It tend to improve efficiency but can stifle experimentation and creativity.102
6481426199CS1 -What factors do you think enabled Iddan, an engineer with no medical background to pioneer the development of wireless endoscopy?Expertise in electro-optical missile eye as background. Travel and sabbatical led to discussions with Dr. Scapa. Discussion p. 22 and 23.103
6472158580C10-Standardizationthe degree to which activities are performed in a uniform manner104
6472158581C10-Centralizationthe degree to which decision making authority is kept at top levels of management. It can enable significant innovation to occur more rapidly105
6472158582C10-DecentralizationThe degree to which decision-making authority is pushed down to the lower levels of the firm. It fosters more innovation by enabling managers to respond quickly to local needs.106
6472158583C10-Mechanistic Organizational Structurean organization structure characterized by a high degree of formalization and standardization, causing operations to be almost automatic or mechanical. Good for efficiency.107
6472158584C10-Organic Organizational StructureAn organization structure characterized by a low degree of formalization and standardization. Employees may not have well-defined job responsibilities and operations maybe characterized by a high degree of variation. Good for creativity and experimentation.108
6472158585C10-Ambidextrous OrganizationThe ability of an organization to behave almost as two different kinds of companies at once. Different divisions of the firm may have different structures and control systems, enabling them to have different cultures and patterns of operations. it attempts to achieve both the efficiency advantages of large mechanistic firms and the creativity and entrepreneurial spirit of small organic firms.109
6472158586C10-Skunk Worksa term that originated with a division of Lockheed martin that was formed in June of 1943 to quickly develop a jet fighter for the US Army. Refer more generally to new product development teams that operate nearly autonomously from the parent organization with considerable decentralization of authority and little bureaucracy110
6472158587C10-Modular Productsrefers to the degree to which a system's components maybe separated and recombined. ex. IKEA's shelving systems111
6472158588C10-Loosely Coupled Organizational StructuresIn this structure, development and production activities are not tightly integrated but rather achieve coordination through their adherence to shared objectives and common standards.112
6472158589C10-Center for global Strategywhen all innovation activities are conducted at a central hub and innovations are then diffused throughout the company113
6472158590C10-local-for-local strategyWhen each division or subsidiary of the firm conducts its own R&D activities, tailored for the needs of the local market.114
6472158591C10-Locally leveraged Strategywhen each division or subsidiary of the firm conducts its own R&D activities, but the firm attempts to leverage resulting innovations throughout the company.115
6472158592C10-globally linked strategyInnovation activities are decentralized but also centrally coordinated for the global needs of the corporation116
6472158593C4-Dominant DesignA single product or process architecture that dominates a product category (MAJORITY) using 50 percent or more of the market.117
6472158594C4-De Factowhile it may be not be officially enforced or acknowledge, it has become a standard for the industry118
6472158595C4-Learning EffectsThe more a technology is used, the more it is developed and the more effective and efficient it becomes. As technology is adopted, it generates sales revenues that can be reinvested in further developing and refining the technology119
6472158596C4-Learning Curve EffectsOne example of learning effects is manifest in the impact of cumulative production on cost and productivity. As individuals and producers repeat process, they learn to make it more efficient, often producing the new technological solutions that may enable them to reduce input costs or waste rates120
6472158597C4-Absorptive capacityThe ability of an organization ot recgonize, assimilate and utilitize new knowledge121
6472158598C4-Network Externalities EffectsAlso termed as positive consumption externalities, this is when the value of a good to a user increases with the number of other users of the same or similar good. ex. need for compatibility, availability of complementary goods122
6472158599C4-Installed baseThe number of users of a particular good.123
6472158600C4-Complementary Goodsadditional goods are services that enable or enhance the value of another good.124
6472158601C4-path dependencywhen end results depend greatly on the events that took place leading up to the outcome.125
6472158602C4-Increasing returnswhen the rate of return (not just gross returns) from product or process increases with the size of its installed base. can lead to winner-take-all markets where one or few companies capture nearly all the market share.126
6512153965CS5 why did the first social networking site fail?is there anything they could have done to survive?Very first site there was nothing to do on it beyond connect, later the next company did not have sufficient servers causing severe page load delays. thousands of customer complaints. Network map of acquaintances increased computer time required to access Pages. Run by corporate managers in house versus marketplace and user driven.127
6512153966CS5-what factors made MySpace more successful than Freindster and 6°.com? What factors enabled Facebook to overtake MySpace?MySpace made user profiles very customizable, spaces for blogs place to display photos and the ability to play music. Facebook avoided advertising sales in early years had repetition for better security and a platform allowed outside developers to create great features.128
6512153967CS5-are there significant switching costs that lock users into a particular social networking site?Not significant. minor ones include time to learn a new platform, and friends who are on that site. Linked-in may have higher switching costs since it contains professional networks and content.129
6512153968CS5 What will determine if Google plus can overtake Facebook?Google will have to offer significant benefits to overcome the network effects of the user base for Facebook.130
6472158603C5-First MoversThe first entrants to sell in a new product or service category (or pioneers)131
6472158604C5-Early FollowersEntrants that are early to market but not first (or early leaders)132
6472158605C5-Late EntrantsDo not enter until the market until the time the product begins to penetrate the mass market or later133
6472158606C5-First Mover AdvantagesBrand Loyalty and Technological Leadership, Monopoly rents, Premption of Scare Assets, Exploiting buyer switching cost, reaping increasing returns advantages134
6472158607C5-First mover disadvantagesIncumbent inertia, research and development expenses, undeveloped supply and distribution channels, Immature enabling technologies and complements, uncertainty of customer requirements135
6472158608C5-Monopoly of rentsThe additional rents (either higher revenues or lower costs) a firm can make from being a monopolist, such as the ability to set high prices, or the ability to lower costs through greater bargaining power over suppliers.136
6472158609C5-Incumbent InertiaThe tendency for incumbents to be slow to respond to changes in the industry environment due to their large size, established routines or prior commitments to existing suppliers and customers137
6472158610C5-enabling technologiesComponent technologies that are necessary for the performance or desirability of given innovation138
6472158611C5-Factors Influencing Optimal timing of Entry(1) How certain are customer preferences? (2) how much improvement does the innovation provide over previous solutions? (3) Does the innovation require enabling technologies, and are these technologies sufficiently mature? (4) Do Complementary goods influence the value of the innovation, and are they sufficiently available? (5) How high is the threat of competitive entry? (6) is the industry likely to experience increasing returns to adoption? (7) Can the firm withstand early losses (8) Does the firm have resources to accelerate market acceptance? (9) Is the firm's reputation likely to reduce the uncertainty of customers, suppliers, and distributors139
6472158612C6-Porter's Five-Force Modelattractiveness of an industry and a firm's opportunities and threats are identified by analyzing five forces. (1) the degree of existing rivalry (2) Threat of potential entrants (3) Bargaining power of suppliers (4) Bargaining power of buyers (5) Threat of Substitutes140
6472158613C6-Oligopolistic IndustriesHighly consolidated industries with a few large competitors141
6472158614C6-Exit barriersCost or other commitments that make it difficult for firms to abandon an industry (large fixed-asset investments, emotional commitment to the industry, etc)142
6472158615C6-Entry BarriersConditions that make it difficult or expensive for new firms to enter an industry (government, large start-up costs, etc.)143
6472158616C6-Switching costsfactors that make it difficult or expensive to change suppliers or buyers, such as investments in specialized assets to work with a particular supplier or buyer144
6472158617C6-Vertical IntegrationGetting into the business of one's suppliers (backward vertical integration) or one's buyers (forward vertical integration). For example, a firm that begins producing its own supplies has practiced backward vertical integration, and a firm that buy its distributor has practiced forward vertical integration.145
6472158618C6-StakeholderAny entity that has an interest ("stake") in the organization146
6472158619C6-tacit resourcesResources of an intangible nature (such as knowledge) that cannot be readily codified147
6472158620C6-Socially complex resourcesResources or activities that emerge throught the interaction of mulitple individuals148
6472158621C6-Causally ambiguousit is unclear how the resource gives rise to value. The relationship between a resource and the outcome it produces is poorly understood.149
6472158622C6-Core competency or core capabilitiesa set of integrated and harmonized abilities that distinguis the firm in the market place150
6472158623C6-Dynamic CapabilitiesA set of abilities that make a firm more agile and responsive to change.151
6472158624C6-Strategic intentlong-term goal that is ambitious, builds upon and stretches the firm's existing core competencies, and draws from all levels of the organization.152
6472158625C6-Two model of external analysisPorter's five force model and stakeholder analysis153
6472158626C6-Stakeholder analysisinvolves identifying any entity with an interest in the firm, what it wants from the company, and what claims it can make on the company154
6472158627C6-Balanced Scorecardis a measurement system that encourages the firm to consider its goals from multiple perspectives (financial, customer, business process and innovation and learning), and establish measures that correspond to each of those perspective155

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