Terms : Hide Images
| 14682977006 | Audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences. | 0 | |
| 14682981384 | Refutation | Addresses the counterargument. It is a bridge between the writer's proof and conclusion. | 1 | |
| 14682986343 | Concession | An acknowledgement that an opposing argument may be true or reasonable. | 2 | |
| 14682989792 | Connotation | Meaning or associations that readers have with a word beyond its dictionary definition, or denotation. These are often positive or negative, and they often greatly affect the author's tone. | 3 | |
| 14683008329 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 4 | |
| 14683011111 | Counterargument | An opposing argument to the one a writer is putting forward. Rather than ignoring this, a strong writer will usually address it through the process of concession and refutation. | 5 | |
| 14683021002 | Ethos | Greek for "character." Speakers appeal to these to demonstrate that they are credible and trustworthy to speak on a given topic. These are established by both who you are and what you say. | 6 | |
| 14683028628 | Logos | Greek for "embodied thought." Speakers appeal to this, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 7 | |
| 14683038631 | Occassion | The time and place a speech is given or a piece is written. | 8 | |
| 14683042225 | Pathos | Greek for "suffering" or "experience." Speakers appeal to this to emotionally motivate their audience. More specific appeals to tis might play on the audience's values, desires, and hopes, on the one hand, or fears and prejudices, on the other. | 9 | |
| 14683056852 | Persona | Greek for "mask." The face or character that a speaker shows to his or her audience. | 10 | |
| 14683060229 | Polemic | Greek for "hostile." An aggressive argument that tries to establish the superiority of one opinion over all others. These generally do not concede that opposing opinions have any merit. | 11 | |
| 14683070598 | Propaganda | The spread of ideas and information to further a cause. In its negatie sense, this is the use of rumors, lies, disinformation, and scare tactics in order to damage or promote a cause. | 12 | |
| 14683077940 | Purpose | The goal the speaker wants to acheive. | 13 | |
| 14683080566 | Rhetoric | Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion." In other words, it is the art of finding ways of persuading an audience. | 14 | |
| 14683117478 | Rhetorical Appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major _______ are to ethos, logos, and pathos. | 15 | |
| 14683126753 | Rhetorical Triangle (Aristotelian Triangle) | A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text. | 16 | |
| 14683130228 | Speaker | The person or group who creates a text. This might be a politician who delivers a speech, a commentator who writes an article, and artist who draws a political cartoon, or even a company that commisions an advertisement. | 17 | |
| 14683137989 | Subject | The topic of a text. What the text is about. | 18 | |
| 14683140312 | Text | While this term generally makes the written word, in the humanities it has come to mean any cultural product that can be "read" - meaning not just consumed and comprehended, but investigated. This includes fiction, nonfiction, poetry, political cartoons, fine art, photgraphy, performances, fashion, cultural trends, and much more. | 19 |
