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| 7871836718 | Public Opinion | the distribution of the population's beliefs about politics and policy issues |  | 0 |
| 7871836719 | census | A complete enumeration of a population. |  | 1 |
| 7871836720 | political culture | An overall set of values widely shared within a society | 2 | |
| 7871836721 | political socialization | The process by which we develop our political attitudes, values, and beliefs. |  | 3 |
| 7871836722 | sample | a relatively small proportion of people who are chosen in a survey so as to be representative of the whole |  | 4 |
| 7871836723 | random sampling | the key technique employed by sophistication survey researchers, which operates on the principle that everyone should have an equal probability of being selected for the sample |  | 5 |
| 7871836725 | random-digit dialing | a technique used by pollsters to place telephone calls randomly to both listed and unlisted numbers when conducting a survey |  | 6 |
| 7871836726 | exit poll | public opinion surveys used by major media pollsters to predict electoral winners with speed and precision |  | 7 |
| 7871836727 | political ideology | a coherent set of beliefs about politics, public policy, and public purpose. It helps give meaning to political events,personalities, and policies |  | 8 |
| 7871836728 | gender gap | refers to the regular pattern by which women are more likely to support Democratic candidates. Women tend to be much less conservative than men and are more likely to support spending on social services and to oppose higher levels of military spending |  | 9 |
| 7871836729 | political participation | all the activities used by citizens to influence the selection of political leaders or the policies they pursue. The most common, but not the only, means of political participation in a democracy is voting. |  | 10 |
| 7871836730 | protest | a form of of political participation designed to achieve policy change through dramatic and unconventional tactics. |  | 11 |
| 7871836732 | nomination | the act of officially naming a candidate | 12 | |
| 7871836733 | campaign strategy | the master game plan candidates lay out to guide their electoral campaign |  | 13 |
| 7871836743 | Selective Perception | The phenomenon that people often pay the most attention to things they already agree with and interpret them according to their own predispositions. | 14 | |
| 7871836747 | political efficacy | The belief that one's political participation really matters - that one's vote can actually make a difference | 15 | |
| 7871836748 | civic duty | The belief that in order to support democratic government, a citizen should always vote |  | 16 |
| 7871836749 | voter registration | a system adopted by the states that requires voters to register well in advance of Election Day. A few states permit election day voting. |  | 17 |
| 7871836750 | motor voter act | Passed in 1993, this act went into effect for the 1996 election. It requires states to permit people to register to vote at the same time they apply for their driver's license. |  | 18 |
| 7871836752 | policy voting | electoral choices that are made on the basis of the voters' policy preferences and on the basis of where the candidates stand on policy issues | 19 | |
| 7871836753 | electoral college | The people chosen to cast each state's votes in a presidential election. Each state can cast one electoral vote for each senator and representative it has. The District of Columbia has three electoral votes, even though it cannot elect a representative or Senator. |  | 20 |
| 7871836754 | retrospective voting | A theory of voting in which voters essentially ask this simple question: "What have you done for me lately?" | 21 | |
| 7871836756 | open primary | a primary election in which any registered voter can vote in any party's primary. Voters choose which primary to vote in; they do not have to be members of that party in order to vote. | 22 | |
| 7871836757 | closed primary | a type of primary election used to choose candidates who will run in the general election. In a closed primary, only voters registered for the party which is holding the primary may vote. | 23 | |
| 7871836758 | conservative | holding to traditional attitudes and values and cautious about change or innovation, typically in relation to politics or religion. | 24 | |
| 7871836759 | liberal | value equality and fairness, open to new behavior or opinions and willing to discard traditional values. | 25 |
