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Chapter Seven Encoding: Getting Information into memory Next-in-line effect: Participants in a group take turns talking to the group and they tend to forget what was said right before their turn to speak. This happens because when participants are next in line to speak they are too preoccupied rehearsing what they are going to say. The Role of Attention: Attention ? involves focusing awareness on a narrowed range of stimuli or events. Selective attention is important because without it the world would seem like utter chaos because you can?t block out all the other stimuli. Without this you wouldn?t be able to read a book, have a conversation with a friend or even have a coherent thought.
