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9102463647AudienceThe listener, viewer, or reader of a text. Most texts are likely to have multiple audiences.0
9102483822ConcessionAn acknowledgment that an opposing argument may be true or reasonable. In a strong argument, a concession is usually accompanied by a refutation challenging the validity of the opposing argument.1
9102517951Connotationmeaning or associations that readers have with a word beyond its dictionary, or denotation.2
9102548069contextthe circumstances, atmosphere, attitudes, and events surrounding a text3
9102558414counterargumentan opposing argument to the one a writer is putting forward. Rather than ignoring a counterargument, a strong writer will usually address it through the process of concession and refutation.4
9102572061ethosGreek for "character." Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic.5
9102584041logosGreek for "embodied thought." Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up.6
9102608217occasionThe time and place a speech is given or a piece is written.7
9102615405pathosGreek for "suffering" or "experience." Speakers appeal to pathos to emotionally motivate their audience.8
9102625502personaGreek for "mask." The face or character that a speaker shows to his or her audience.9
9102632907polemicGreek for "hostile." An aggressive argument that tries to establish the superiority of one opinion over all others.10
9102646077propagandathe spread of ideas and information to further a cause. in its negative sense, propaganda is the use of rumors, lies, disinformation, and scare tactics in order to damage or promote a cause11
9102668948purposethe goal the speaker wants to achieve.12
9102677366refutationa denial of validity of an opposing argument.13
9102686434rhetoricthe art of finding ways to persuade an audience.14
9102695792rhetoric appealsrhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling.15
9102712786rhetorical trianglea diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text.16
9102725497SOAPSsubject, occasion, Audience, Purpose, Speaker17
9102732076speakerthe person or group who creates a text.18
9102735877subjecthe topic of a text19
9102738640textany cultural product that can be read.20
9102748404alliterationrepetition of the same sound beginning several words or syllables in sequence.21
9102760489allusionbrief reference to a person, event, or place, or to a work of art.22
9102769143anaphorarepetition of a word or phrase at the beginning of successive phrases, clauses, or lines.23
9102781880antimetabolerepetition of words in reverse order.24
9102787344antithesisopposition or contrast of ideas or words in a parallel construction25
9102796542archaic dictionold-fashion or outdated choice of words26
9102802090asyndetonomission of conjunctions between coordinate phrases, clauses, or words27
9102818784cumulative sentencessentences that completes the main idea at the beginning of the sentence and then builds and adds on.28
9102833180hortative sentencesentence that exhorts, urges, entreats, implores, or calls to action29
9102850076imperative sentencesentence used to command to enjoin30
9102854602inversioninverted order of words in a sentence31
9102857410juxtapositionplacement of two things without using like or as32
9102861694oxymoronparadoxical juxtaposition of words that seem to contradict one another33
9102869429parallelismsimilarity of structure in a pair or series of related words, phrases, or clauses34
9102884824periodic sentencesentence whose main clause is withheld until the end35
9102893086personificationattribution of a lifelike quality to an inanimate object of an idea.36
9102903826rhetorical questionfigure of speech in the form or a question posed for rhetorical effect rather than for the purpose of getting an answer.37
9102918101synedochefigure of speech that uses a part to represent the whole38
9102926322zeugmause of two different words in a grammatically similar way that produces different, often incongruous meanings.39
9102957385ad hominemdiversionary tactic of switching the argument from the issue at hand to the character of the other speaker.40
9102975257ad populum (bandwagon)fallacy occurs when evidence boils down to "everybody's doing it, so it must be a good thing to do"41
9102991573appeal to false authorityfallacy occurs when someone who has no expertise to speak on an issue is cited as an authority.42
9103000557argumenta process of reasoned inquiry; a persuasive discourse resulting in a coherent and considered movement from a claim to a conclusion.43
9103016565assumptionexpresses the assumption necessarily shared by the speaker and the audience.44
9103034868backingbacking consists of further assurances or data without which the assumption lacks authority45
9103056500begging the questiona fallacy in which a claim is based on evidence or support that is in doubt46
9103063036circular reasoninga fallacy in which the writer repeats the claim as a way to provide evidence47
9103081190claim (assertion/ proposition)a claim that states the argument's main idea or position.48
9103094650claim of factasserts that something is true or not true49
9103101480claim of policyproposes a change50
9103104256claim of valueargues that something s good, bad, right, or wrong51
9103113261classical orationfive-part argument structure used by classical rhetoricians.52
9103126355closed thesisa statement of the main idea of the argument that also previews the major points the writer intends to make53
9103137243deductiona logical process whereby one reaches a conclusion by starting with a general principle or universal truth and applying it to a specific case54
9103159757false dilemmaa fallacy in which the speaker presents two extreme options as the only possible choices55
9103186761faulty analogya fallacy that occur when an analogy compares two thing that are not comparable56
9103201269first hand evidenceevidence based on something the writer knows, whether it's from personal experience, observations, or general knowledge of events57
9103220791hasty generalizationa fallacy in which a faulty conclusion is reached because of inadequate evidence58
9103285275inductiona logical process whereby the writer reasons from particulars to universals, using specific cases in order to draw a conclusion, which is also called generalization59
9103318009logical fallacylogical fallacies are potential vulnerabilities or weaknesses in an argument60
9103330805open thesisone that does not list all the points the writer intends to cover in an essay61
9103341440post hoc ergo propter hocafter which therefore because of which62
9103344970qualifieruses words like usually, probably, maybe, in most cases, and most likely to temper the claim, making it less absolute.63
9103358119quantitative evidenceincludes things that can be measured, cited, counted, otherwise represented in numbers64
9103370488rebuttalgives voice to possible objections65
9103375183reservationexplains the terms and conditions necessitated by the qualifier66
9103382623rogerian argumentsbased on assumption that having a full understanding of an opposing position is essential to responding to it persuasively and refuting it in a way that is accommodating rather than alienating67
9103400783second hand evidenceevidence that is accessed through research, reading, and investigation.68
9103408693straw manA fallacy that occurs when a speaker chooses a deliberately poor or oversimplified example in order to ridicule and refute an idea69
9103424800SyllogismA logical structure that uses the major premise and minor premise to reach a necessary conclusion70
9103435319Toulmin ModelA approach to analyzing and constructing arguments71
9103443641Warrantexpresses the assumption a necesarily by the speaker and the audience72

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