Motivation and Emotion Motivation majority of motivation is unconscious sexual motivation is pretty prominent ex. study in the Netherlands found that women dressed more scantily when ovulating motivation: direction/goal of motives strength of motives reflect biological and psychosocial needs drive: internal state of tension that motivates an organism to engage in activities that should reduce this tension (restore equilibrium, homeostasis) motives can be overridden by conscious thought biological motives: hunger motive thirst motive sex motive temperature motive excretory motive sleep/rest motive activity motive (optimal level of stimulation/arousal) aggression motive social motives: achievement motive social dominance hierarchy affiliation motive (social bonds) need for acceptance