Chapter 4: Folk and Popular Culture Geographers ask why differences in cultures exist and how social customs are related to the cultural landscape. Geographers look at culture as a group?s values, material artifacts, and political institutions. Culture can be distinguished from habit and custom: Habit- A repetitive act that one does. Custom- A repetitive act that a group does, performed to the extent that it becomes a characteristic of that group. Material Culture falls into two basic categories: Folk Culture- Traditions practiced by primarily a small group living in isolated rural areas. Popular Culture- Traditions found in large societies that share certain habits. Key Issue 1: Where do Folk and Popular Cultures Originate and Diffuse?