RHETORIC IN OUR LIVES CH1 Pg 1-27 Rhetoric?s Bad Reputation Being Skilled at Rhetoric Persona Appeals to the Audience Subject Matter and Its Treatment Context Intention Genre Class Notes ch1 ? Viewed w/ negative connotation ? ?Style but no substance? ? Not sincere ? ?Evil? course of action? ? Tricking the audience ? Hitler example ? Got ppl to believe what he was saying ? Word choice ? Language--etc ? Bad ethics ? Better defn ? speaker/writer trying to convince readers/listeners what they are saying ? ?Valuable? ? Meaningful, purposeful, effective ? Need to be able to speak well/ write well ? Need to listn well ? ?Discerning eye, critical ear? ? Analyzing decisions ? PLAN & WRITE ? Reading the room