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Rhetoric of health and medicine

Rhetoric Methods Notes

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Rhetoric & Methods Rhetoric: How someone uses language. The Specific features that make a text meaningful & effective. Appeals to: ethos, pathos, or logos. (Aristotle?s Rhetorical Triangle) Rhetorical Appeals Pathos, ethos, & logos: Pathos = emotional appeal Logos = logical appeal Ethos = ethical appeal Not strategies: An author doesn?t ?use logos?. Authors use strategies to make an appeal. Pathos Appealing to emotions. Pathos = passion or sympathy Strategies: Flattery Imagery Anecdotes/narratives Emotional language Ethos Appealing to ethics. Ethic appeal ? appeal to credibility. Strategies: Acknowledging education or expertise. Establishing qualifications/group membership. Logos Appealing to logics. Logos ? logical appeal. Strategies: Analogies Definitions Expert opinions

Rhetoric Notes

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RHETORIC IN OUR LIVES CH1 Pg 1-27 Rhetoric?s Bad Reputation Being Skilled at Rhetoric Persona Appeals to the Audience Subject Matter and Its Treatment Context Intention Genre Class Notes ch1 ? Viewed w/ negative connotation ? ?Style but no substance? ? Not sincere ? ?Evil? course of action? ? Tricking the audience ? Hitler example ? Got ppl to believe what he was saying ? Word choice ? Language--etc ? Bad ethics ? Better defn ? speaker/writer trying to convince readers/listeners what they are saying ? ?Valuable? ? Meaningful, purposeful, effective ? Need to be able to speak well/ write well ? Need to listn well ? ?Discerning eye, critical ear? ? Analyzing decisions ? PLAN & WRITE ? Reading the room
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