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Modes of persuasion

Argument

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ARGUMENT IN AP LANGUAGE AND COMPOSITION I. What is an Argument? II. What is the form of an Argument? III. How can you write about arguments/write arguments? What is an argument? Simply put, an argument is an opinion (claim) supported by evidence. Evidence can take on different forms depending on the nature of the argument, the purpose of the argument, and the needs of the audience. Something that is argumentative is not and does not necessarily have to attempt to persuade. An argument is simply an opinion supported by evidence; persuasion involves moving people to act. Although an argument doesn?t have to persuade people, an argument can implicitly be persuasive. What is an argument? An argument is composed of three different elements:

Rhetoric Methods Notes

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Rhetoric & Methods Rhetoric: How someone uses language. The Specific features that make a text meaningful & effective. Appeals to: ethos, pathos, or logos. (Aristotle?s Rhetorical Triangle) Rhetorical Appeals Pathos, ethos, & logos: Pathos = emotional appeal Logos = logical appeal Ethos = ethical appeal Not strategies: An author doesn?t ?use logos?. Authors use strategies to make an appeal. Pathos Appealing to emotions. Pathos = passion or sympathy Strategies: Flattery Imagery Anecdotes/narratives Emotional language Ethos Appealing to ethics. Ethic appeal ? appeal to credibility. Strategies: Acknowledging education or expertise. Establishing qualifications/group membership. Logos Appealing to logics. Logos ? logical appeal. Strategies: Analogies Definitions Expert opinions

Rhetoric Notes

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RHETORIC IN OUR LIVES CH1 Pg 1-27 Rhetoric?s Bad Reputation Being Skilled at Rhetoric Persona Appeals to the Audience Subject Matter and Its Treatment Context Intention Genre Class Notes ch1 ? Viewed w/ negative connotation ? ?Style but no substance? ? Not sincere ? ?Evil? course of action? ? Tricking the audience ? Hitler example ? Got ppl to believe what he was saying ? Word choice ? Language--etc ? Bad ethics ? Better defn ? speaker/writer trying to convince readers/listeners what they are saying ? ?Valuable? ? Meaningful, purposeful, effective ? Need to be able to speak well/ write well ? Need to listn well ? ?Discerning eye, critical ear? ? Analyzing decisions ? PLAN & WRITE ? Reading the room
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