Rhetoric & Methods Rhetoric: How someone uses language. The Specific features that make a text meaningful & effective. Appeals to: ethos, pathos, or logos. (Aristotle?s Rhetorical Triangle) Rhetorical Appeals Pathos, ethos, & logos: Pathos = emotional appeal Logos = logical appeal Ethos = ethical appeal Not strategies: An author doesn?t ?use logos?. Authors use strategies to make an appeal. Pathos Appealing to emotions. Pathos = passion or sympathy Strategies: Flattery Imagery Anecdotes/narratives Emotional language Ethos Appealing to ethics. Ethic appeal ? appeal to credibility. Strategies: Acknowledging education or expertise. Establishing qualifications/group membership. Logos Appealing to logics. Logos ? logical appeal. Strategies: Analogies Definitions Expert opinions