Fine Arts

3 things that make layouts successful- Attract attention, Organize Function 3 questions must be answered for layout to work who is the audience what is the purpose where will it be seen Grid- Cross ruled guidelines over which all parts of a page or book layout will be assembled Column- Most fundamental of the grid Gutter- blank space where two pages meet at the binding or blank space between two columns of type Special Buys- Inserts Wrap around Fold outs Design Principals Relevance - all elements fit purpose and audience Proportion - shows importance Direction - Guides the eye Consistency -graphics, typefaces, paragraphing, white space Contrast - pleasing use of dark/light elements for impact and design The ?total picture? - delivery type evident