drives

Motivation and Emotion Motivation is the driving force behind behaviour that leads us to pursue some things and avoid others. Perspectives on Motivation The psychodynamic perspective distinguishes between conscious and unconscious motives. The behavioural perspective asserts that humans are motivated to repeat behaviours that led to reinforcement and to avoid behaviours associated with punishments. The cognitive perspective asserts that people are motivated to perform behaviours that they value and they believe they can attain. The humanistic perspective asserts a theory of self actualization; Maslow?s hierarchy of needs rangers from needs that are basic to survival to needs that guide behaviour only once the person has fulfilled needs lower down on the hierarchy.