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Mass media

C10 AP Gov

Subject: 
US Gov and Politics
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Tags: 
Mass media
communication
Concentration of media ownership
Journalism
Media industry
Media bias
Agenda-setting theory
Media influence
News media
Advertising
entertainment

Chapter 10: The Media and U.S. Politics Chapter 10: The Media and U.S. Politics The Influence of the Media on Politics Introduction Media is called the ?fourth estate? or ?fourth branch of government? a. Mass media (all media) and news media (informational) Must have a broad appeal, therefore stories are often stereotyped and simplified The Pervasiveness of Television Instant access; emotional aspect ?Big Three? include ABC, CBS, NBC Decrease in programming time spent on politics, so increase in importance of commercials and advertising The Persistence of Radio Top media source Can ?microtarget? audiences NPR - top station The Declining Importance of Newspapers and Newsmagazines Less young readers Replaced by Internet- fast and built-in classifieds a. Decline in revenue source
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