Subliminal stimuli

Chapter 5: Perception October 26, 2013 Pg 152-173 Perception Perception ? the process through which sensations (from enviro) are interpreted, using knowledge & understanding of the world, so they become meaningful to us. Taking new sensation, filling in missing info/use past experiences to make sense/give meaning to what we feel, see, and hear The Perception Paradox Perception is automatic and effortless So easy to do, yet so hard to understand Perceptual failures ? perception of a stimuli is different than what it actually is Maj of knowledge about perception comes from studying this Partly b/c brain wants to interpret everything as 3D Three Approaches to Perception