Terms : Hide Images
| 7921621520 | Air Wars | The fact that modern campaigns are often a battle of opposing televised advertising campaigns. |  | 0 |
| 7921630205 | Candidate- Centered Politics | Election campaigns and other political processes in which candidates, not political parties, have the initiative and influence. | 1 | |
| 7921701797 | Hard Money | Campaign contributions donated directly to candidates |  | 2 |
| 7921725351 | Hired Guns | A term that refers to the professional consultants who run campaigns for high office |  | 3 |
| 7921737906 | Money Chase | Describes the fact that the U.S. campaigns are very expensive and that candidates must spend a great deal of time raising funds in order to compete successfully |  | 4 |
| 7921767077 | Nomination | The action of nominating or state of being nominated. |  | 5 |
| 7921779256 | Packaging (of a candidate) | In modern campaigning, the process of recasting a candidate's record into an appealing image. |  | 6 |
| 7921798087 | Party-Centered Politics | Election campaigns and other political processes in which political parties, not candidates, have the initiative and influence. |  | 7 |
| 7921816763 | Party Organizations | The party organizational units at national, state, and local levels |  | 8 |
| 7921829466 | Primary Election | A form of election in which votes choose a party's nominee for public office; in most primaries, eligibility to vote is limited to voters who are registered members of the party. |  | 9 |
| 7921861694 | Service Relationship | The situation where party organizations assist candidates for office, but have no power to require them to accept or campaign on the party's main policy positions. | 10 | |
| 7921887962 | Soft Money | Money raised, not subject to legal limits, that is given to a political party for general purposes rather than giving directly to a candidate. |  | 11 |
