Terms : Hide Images
| 13518279757 | adversarial press | the tendency of the national media to be suspicious of officials and eager to reveal unflattering stories about them | 0 | |
| 13518282759 | agenda setting | the process of forming a list of matters that police intend to address | 1 | |
| 13518290149 | equal time rule | An FCC rule that if a broadcaster sells time to one candidate, it must sell equal time to other candidates. | 2 | |
| 13518300819 | focus groups | small sample groups of people who are asked questions about candidates and issues in a discussion setting | 3 | |
| 13518312118 | mass media | means of communication that reach the public (newspaper) | 4 | |
| 13518318214 | news media | media that emphasizes the news (more about what happens in the united states and around the world) | 5 | |
| 13518331252 | political editorializing rule | Regulation of the FCC providing a candidate with the right to respond if a broadcaster endorses the opposing candidate. | 6 | |
| 13518340151 | selective perception | the process by which individuals perceive what they want in media message | 7 | |
| 13518352883 | horserace journalism | the claim that the media is more interested in covering a campaign like a horserace focusing more on who is ahead rather than in-depth coverage of issues. | 8 | |
| 13518361620 | sound bite | a radio or video clip of someone speaking | 9 | |
| 13518365994 | trial ballon | Information leaked to the media to test public reaction to a possible policy | 10 |
