Terms : Hide Images
| 3424950781 | Glittering Generalities | reference to words or ideas that evoke positive response | 0 | |
| 3424952099 | scare tactic | using words or images to shock the social norms | 1 | |
| 3424953456 | snob appeal | exploiting audience desires to be glammorus | 2 | |
| 3424954234 | scientific approach | using evidence to get audience to support product | 3 | |
| 3424954884 | name calling | making audience have undesirable feelings toward product by using negativity. | 4 | |
| 3424956091 | plain folk | winning confidence of audience by talking in common manner | 5 | |
| 3424956092 | card stacking | omits negative stuff, emphasizes benefits, misleads | 6 | |
| 3424957277 | bandwagon | claims product is good for all types, social evidence, having to fit in | 7 | |
| 3424957278 | testimonial | uses celebrity, shows celebrity opinion, relate | 8 | |
| 3424958657 | red | energetic, exciting | 9 | |
| 3424958658 | orange | friendliness, affordability | 10 | |
| 3424958659 | yellow | happiness, warmth, | 11 | |
| 3424959636 | green | natural world, healthy | 12 | |
| 3424959637 | blue | calm, authority, dependibility | 13 | |
| 3424960405 | purple | expensive, creative | 14 | |
| 3424961320 | white | purity, cleaness, simplicity | 15 | |
| 3424961321 | brown | security, stability, reliablity | 16 | |
| 3424962112 | black | authority, luxury, strength and seduction | 17 |
