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| 4881717924 | rhetoric | Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion." In other words, it is the art of finding ways of persuading an audience. | 0 | |
| 4881720063 | speaker | The person or group who creates the text. This might mean a politician who delivers a speech, a commentator who writes an article, an artist who draws a political cartoon, or a company that commissions an advertisement. | 1 | |
| 4881720064 | subject | The topic of a text. What the text is about. | 2 | |
| 4881721590 | occassion | The time and place a speech is given or a piece of writing. | 3 | |
| 4881721591 | audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences. | 4 | |
| 4881723042 | purpose | The goal the speaker wants to achieve. | 5 | |
| 4881741241 | style | The choices in diction, tone, and syntax that a writer makes. Style may be conscious or unconscious. | 6 | |
| 4881748264 | logos | Greek for "embodied thought." Speakers appeal to logos, or reason, by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony to back them up. | 7 | |
| 4881748265 | ethos | Greek for "character." Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. | 8 | |
| 4881744709 | rhetorical appeals | Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. The three major appeals are to ethos (character), logos (reason), and pathos (emotion). | 9 | |
| 4881744710 | pathos | Greek for "suffering" or "experience." Speakers appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on one hand, or fears and prejudices, on the other. | 10 | |
| 4881742672 | tone | A speaker's attitude toward a subject as conveyed by the speaker's stylistic and rhetorical choices. | 11 |
