Terms : Hide Images
| 14823301719 | Audience | The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences. | 0 | |
| 14823307892 | Concession | an acknowledgement that an opposing argument may be true or reasonable. In a strong argument, a concession is usually accompanied by a refutation challenging the validity of the opposing argument. | 1 | |
| 14823320948 | Connotation | Meetings or associations that readers have with a word beyond its dictionary definition, or denotation. Connotations are are positive or negative, and they often greatly affect the author's tone. | 2 | |
| 14823357340 | Context | The circumstances, atmosphere, attitudes, and events surrounding a text. | 3 | |
| 14823366598 | Counterargument | An opposing argument to the one a writer is putting forward. Rather than ignoring a counterargument, a strong writer will usually address it through the process of concession and refutation. | 4 | |
| 14823406484 | Ethos | Greek for "character." Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic. Ethos is established by both who you are and what you say. | 5 | |
| 14823432164 | Pathos | Greek for "suffering" or "experience." Speakers to appeal to pathos to emotionally motivate their audience. More specific appeals to pathos might play on the audience's values, desires, and hopes, on the one hand, or fears and prejudices, on the other. | 6 | |
| 14823495751 | Occasion | The time and place a speech is given or a piece is written. | 7 | |
| 14823502719 | Persona | Greek for "mask." The face or character that a speaker shows to his or her audience. | 8 |
