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| 6314560457 | Mere Exposure Effect | When you begin to like something simply because you are exposed to it over and over again | 0 | |
| 6314562751 | Central Route to Persuasion | focuses on facts and the content of the message in order to convince the listener | 1 | |
| 6314565744 | Peripheral Route to Persuasion | outlooks are cultivated or altered as a result of utilizing peripheral cues | 2 | |
| 6314567393 | Cognitive Dissonance Theory | people often have two conflicting cognitions or a cognition that conflicts with an action which produces a state of discomfort. | 3 | |
| 6314569229 | Festinger and Carlsmith | invented the Cognitive Dissonance theory | 4 | |
| 6314569230 | Social Exchange Theory | a model for interpreting society as a series of interactions between people that are based on estimates of rewards and punishments. | 5 | |
| 6314573845 | Foot-in-the-Door Compliance Strategy | assumes agreeing to a small request increases the likelihood of agreeing to a second, larger request | 6 | |
| 6314575697 | Fundamental Attribution Theory | our tendency to explain someone's behavior based on internal factors, such as personality or disposition, and to underestimate the influence that external factors | 7 | |
| 6314580213 | Reciprocity Norm | the idea that if I do something nice for someone else they are obliged to do something nice for me | 8 | |
| 6314580214 | Solomon Asch | American scientist who is known for his research on conformity | 9 | |
| 6314584255 | Self-fulfilling Prophecy | when a person unknowingly causes a prediction to come true, due to the simple fact that he or she expects it to come true. | 10 | |
| 6314587123 | Just-world Phenomenon | believing that the world is just and that people therefore get what they deserve | 11 | |
| 6314587124 | Role | a set of expectations about the ways in which people are supposed to behave in different situations | 12 | |
| 6314589191 | Passionate Love | intense feelings toward the other person to the point of really being wrapped up in the other person | 13 | |
| 6314589192 | Stanley Milgram | well-known for conducting a series of experiments on Obedience to Authority Figures | 14 | |
| 6314595140 | Superordinate Goal | require the cooperation of two or more people or groups to achieve, which usually results in rewards to the groups. | 15 | |
| 6314600121 | Ethnocentrism | evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture. | 16 | |
| 6314600122 | In-group Bias | the tendency to favor one's own group | 17 | |
| 6314603408 | Social Facilitation | people perform simple tasks better when they are in the presence of other people | 18 | |
| 6314608914 | Frustration-Aggression Hypothesis | Frustration occurs when our efforts to reach a goal are blocked. When this occurs, it can produce feelings of anger, which in turn can generate feelings of aggression | 19 | |
| 6314608915 | Bystander Effect | people are less likely to offer help to when there are more people around who can also provide help | 20 | |
| 6314611956 | Compassionate Love | involves feelings of mutual respect, trust and affection | 21 | |
| 6314611957 | Social Responsibility Norm | A social standard that says we will help people in need | 22 | |
| 6314619319 | Social Impairment | when one performs less strongly in the presence of others | 23 | |
| 6314619320 | Conformity | adjusting one's behavior or thinking to match those of other people or a group standard | 24 | |
| 6314629731 | GRIT | an approach to de-escalation to reduce conflict and tension | 25 | |
| 6314632557 | Deindividuation | People in groups tend to lose some of their own self-awareness and self-restraint | 26 | |
| 6314640908 | Social Loafing | tendency of individuals to put forth less effort when they are part of a group | 27 | |
| 6314642985 | Group Polarization | the tendency for a group to make decisions that are more extreme than the initial inclination of its members | 28 | |
| 6314642986 | Groupthink | occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome | 29 | |
| 6314645877 | Scapegoat Theory | people may be prejudice toward a group in order to vent their anger | 30 | |
| 6314645878 | Altriuism | unselfish behaviors or actions done for the sake of someone else | 31 | |
| 6314655077 | Normative vs. Informational Social Influence | behaving a certain way or thinking a certain thing to gain approval from others, even if you don't believe in what you are doing | 32 | |
| 6314655078 | Norm | unwritten rules of a society or culture for the behaviors that are considered acceptable and expected | 33 | |
| 6314657103 | Philip Zimbardo | Stanford Prison Experiment researcher | 34 | |
| 6314660391 | Other-race Effect | difficulty in recognizing faces, guessing ages, and reading emotion for members of another race | 35 |
