Terms : Hide Images
| 7580404462 | "Never interrupt your enemy when he is making a mistake!" | Napoleon Bonaparte | 0 | |
| 7580414128 | Marketing | Activities designed to increase business (transactions) by Creating, Distributing, Pricing & Promoting Products & Ideas. | 1 | |
| 7580418977 | The (Market) Exchange Process (Value): | seller to buyer and buyer to seller, with money trade, credit etc | 2 | |
| 7580426327 | The four activities that a company can control. 4Ps MARKETING MIX | Price Product Placement Promotion | 3 | |
| 7608766894 | Selling as a marketing function | persuasiveness thru promotions | 4 | |
| 7608771077 | customer relations as a marketing function | communication, info & contact | 5 | |
| 7608777563 | transporting as a marketing function | moving product from seller to buyer | 6 | |
| 7608781446 | storing as a marketing function | readiness and warehousing | 7 | |
| 7608784553 | grading as a marketing function | dividing product in groups; labeling | 8 | |
| 7608787002 | financing as a marketing function | creating opportunities thru credit | 9 | |
| 7608796475 | marketing research as a marketing function | detect the market's needs & direction | 10 | |
| 7608801068 | risk taking as a marketing function | including the loss possibilities | 11 | |
| 7608811110 | marketing strategy | The plan of action for the creating, distributing, pricing & promoting products that meet the needs of a specific market. | 12 | |
| 7608813046 | Market (Population): | Group of people who have specific tastes, needs, purchasing power, and the desire and authority to spend money on products and ideas that serve those specific tastes and needs | 13 | |
| 7608816278 | target market | Group of consumers whose specific taste, needs, purchasing power, and the desire and authority to spend money represent the focus of the company's marketing efforts. | 14 | |
| 7608819132 | total market approach | When a company tries to appeal to everyone and assume that buyers will have similar and/or common needs. | 15 | |
| 7608831282 | marketing segmentation | Strategy where the organization's marketing efforts focus on groups of people who have relatively similar product needs. | 16 | |
| 7608834536 | demographic | Age Gender Race Ethnicity Income Religion | 17 | |
| 7608846508 | geographic | City Region Climate Terrain Country Density | 18 | |
| 7608866193 | psychographic | Personality Values Culture SocialNorms Lifestyle | 19 | |
| 7608878334 | behavioristic | Local/Historical Traditions Product Use Choice | 20 | |
| 7608893577 | marketing process | identify, conduct, identify target, implement, customer relationship, analyze | 21 | |
| 7608913658 | Production Orientation Era | Industrial Revolution to 1920s | 22 | |
| 7608918892 | Sales Orientation Era | Mid-1920s to Early 1950s | 23 | |
| 7608925817 | Market Orientation Era | 1950s to Early 1990s | 24 | |
| 7608929639 | Customer Orientation Era | 1990s to Present | 25 | |
| 7608934254 | Primary Sources | Observation • Questionnaires • Surveys • Focus groups • Interviews • Customer Feedback • Sampling • Controlled Experiments | 26 | |
| 7608937086 | secondary sources | Web Trends • Internet Consumer Trends • Government Publications • Commercial Publications • Organizational publications • Magazines • Newspapers ☺ • Internal Sources • ... The Grape Vin | 27 | |
| 7608946925 | Psychological Variables buyer behavior | Perception Learning Personality Motivation Attitude | 28 | |
| 7608950783 | Social Variables | Reference Groups Social Classes Culture | 29 | |
| 7704037627 | Product Dev. Strategy | Idea Generation New Idea Screening (Market Research) Concept Testing Business Analysis (Business Plan) Product Development Test Marketing (e.g. Sampling) Commercialization-goal | 30 | |
| 7704042969 | Consumer Products: | Convenience Shopping Specialty | 31 | |
| 7704045796 | Business Products: | Raw Materials (Goods) Accessory Equipment Major Equipment Component Parts Processed Materials Supplies Industrial Services | 32 | |
| 7704048200 | Product Line: | Group of closely related products which are treated as a unit and involve similar Marketing Strategy. | 33 | |
| 7704050022 | Product Mix: | All products (variations & categories) offered by an organization. | 34 | |
| 7704056272 | look at product life cycle | actually look megan | 35 | |
| 7704059578 | Identifying Products by | Brand Packaging Quality Labeling | 36 | |
| 7704064320 | Pricing Your Product | Identify Target Market (Customers) Identify & Analyze the Competition Determine Competitive Avg Set Prod Value Based on CA | 37 | |
| 7704073311 | New Product Pricing | low to high | 38 | |
| 7704074644 | Psychological Pricing | emotional | 39 | |
| 7704077240 | Reference Pricing | comparing | 40 | |
| 7704080200 | Discount Pricing | Move_or_Push | 41 | |
| 7704084083 | Marketing Channels | Retailers Wholesalers | 42 | |
| 7704086068 | Intensity of Market Coverage | Intensive Selective Exclusive | 43 | |
| 7704089432 | Promotion Strategy | Advertising Publicity Personal_Sales Sales_Promos | 44 | |
| 7704092391 | Push vs pull | Promotional Positioning | 45 |
