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Business Research Methods Chapter 7 Flashcards

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3308533043Qualitative Research0
3155669971Quantitative Research1
3155686217Semistructured Interview2
3155686218Interview or Discussion Guide3
3155692456Recruitment Screener4
3155700746Individual Depth Interview (IDI)5
3155703713Computer-Assisted Personal Interview (CAPI)Is a personal, face-to-face interview (IDI) with computer-sequenced questions, employing visualization techniques; real-time data entry possible6
3155709886Group Interview7
3155709887Heterogeneous8
3155709888Homogeneous9
3155711436Experts10
3155711437Nonexperts11
3155716621Telephone Focus Groups12
3155725990Online Focus Groupsa13
3155725991Videoconferencinga14
3155727600Content AnalysisA flexible, widely applicable tool for measuring the semantic content of a communication-including counts, categorizations, associations, interpretations, etc. Contains four types of items: syntactical, referential, propositional, and thematic; initial process is done by computer.15
3155727601Case Study16
3155728939Triangulationa17
3308541126Pretasking18
3308548164Nonprobability Sample19
3308550816Interview20
3308553286Unstructured Interview21
3308553287Structured Interview22
3308563226Projective Techniques23
3308563227Word or Picture Association24
3308565844Sentence Completion25
3308567529Cartoons or Empty Balloons26
3308571168Thematic Apperception Test27
3308572761Component Sorts28
3308572762Sensory Sorts29
3308581439Laddering or Benefit Chain30
3308581440Imagination Excersises31
3308583484Imaginary Universe32
3308585029Visitor From Another Planet33
3308585030Personification34
3308585031Authority Figure35
3308588436Ambiguities and Paradoxes36
3308588437Semantic Mapping37
3308589840Brand MappingA projective technique (type of semantic mapping) where participants are presented with different brands and asked to talk about their perceptions, usually in relation to several criteria. They may also be asked to spatially place each brand on one or more semantic maps.38
3308592720Metaphor Elicitation Technique39
3308594158Focus Group40
3308607620Action Research41

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