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MIS Kroenke Ch. 3 Flashcards

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89543790Porter's Five Forces Model5 competitive forces determine industry profitability: bargaining power of customers, threat of substitutions, bargaining power of suppliers, threat of new entrants and rivalry among existing firms
89543791Competitive Strategy...
89543792ValueThe amount of money that a customer is willing to pay for a resource, product or service
89543793MarginThe difference between the value that an activity generates and the cost of the activity
89543794Value ChainA network of value creating activities - generic value chain consists of 5 primary activities and 4 support activities
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