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Phi phenomenon

Perception and Gestalt

Subject: 
Psychology
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SocialTags: 
Mind
Optical illusions
Perception
Cognitive science
Psychology
Philosophy of mind
Gestalt psychology
Graphic design
Visualization
Phi phenomenon
Ames room
Illusion

The term "Gestalt" means "whole" or "form." Gestalt psychology describes several principles of organization to explain sensation and perception as the process of grouping individual parts into a more meaningful whole You probably have seen Federal Express trucks rushing to deliver packages, but have you ever noticed the arrow shape in between the "E" and "x" letters? If not, go take at the log on their web site, or you may even have a package or letter laying around. See if you can spot the arrow.
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