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Psychometrics

Research Methods in Psychology: Evaluating a World of Information Chapter 3

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Chapter 3 Variables ? something that varies; must have at least 2 levels, values Constant ? something that could potentially vary but has only 1 level in the study in question Measured vs Manipulated Variables Measured variables ? recording an observation, a statement or a value some variables cannot be manipulated, only measured (eg. gender, IQ, traits such as depression) Manipulated variables ? controlling levels of variable by assigning participants to different levels of that variable some variables cannot be manipulated; it would be unethical (eg.assign children to ?high-quality school? or ?low-quality school? conditions)

Public Opinion

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Public Opinion (how people feel about things) and the Media most Americans= general public- care about the political issues that affect their day-to-day lives directly issue public- focus on one political issue- based on voters activity on the issue Characteristics of Public Opinion Saliency- degree to which it is important to a person or group of people Intensity- how strong people feel about a particular issue Stability- how public opinion changes over time measured indirectly through elections and directly through public opinion polls Polls Measure Public Opinion method of random sampling- poll what people in an area think on a particular subject sampling error- how far off the poll results may be Where does Public Opinion Come From?

Names of Psychologists

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Psychologists Alfred Adler Neo-Freudian but disagreed with Freud?s emphasis on the unconscious, instinctual drives, and the importance of sexuality and had a more positive view Believed we are social creatures governed by social urges, we strive for superiority Talked about how people attempt to compensate for their shortcomings Mary Ainsworth Secure attachment- stable and positive Anxious-Ambivalent- desire to be with a parent and some resistance to being reunited Avoidant- tendency to avoid reunion with parent Gordon Allport Trait Theorist Central- the core traits that characterize an individual personality Secondary- traits that are inconsistent or relatively superficial Cardinal- so basic that all of a person?s activities relate to it Solomon Asch

Psychology: Themes and Variations by Wayne Weiten, 8th edition chapter 8 definitions

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Chapter 8 Cognition and Intelligence Glossary Availability heuristic Basing the estimated probability of an event on the ease with which relevant instances come to mind. Bounded rationality The idea that people tend to use simple strategies in decision making that focus on only a few facets of available options and often result in ?irrational? decisions that are less than optimal. See Theory of bounded rationality. Conjunction fallacy An error that occurs when people estimate that the odds of two uncertain events happening together are greater than the odds of either event happening alone. Convergent thinking Narrowing down a list of alternatives to converge on a single correct answer. Correlation coefficient

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