Research design

Executive summary Arazindi Fashion House (AFH), an Australian clothing store, initiated a promotional technique in which customers were issued with a card that entitled them to a 20% discount on any purchase they made during the month of June. The nationwide sales manager of AFH conducted a research that was mainly intended to establish the effectiveness of this promotional technique. Particularly, the research intended to establish whether or not the amount of sales was influenced by the use of promotional cards. A sample of 200 customers was used in the research. From this sample, techniques of data analysis such as correlation, use of descriptive statistics, and graphical methods were used to answer the questions posed by the research. Statistical analysis Methods