| 8667020946 | Analogy | Explaining something complex by comparing it to something more simple.
"An amateur playing in a professional game is like an ibex stepping into a lion's den." | | 0 |
| 8667023843 | Argument | The combination of reasons, evidence, etc that an author uses to convince an audience of their position.
Too comprehensive a concept for a single example. In effective rhetoric, every phrase serves to further build the argument. | | 1 |
| 8667030605 | Aristotelian Appeals | Three different methods of appealing to an audience to convince them—ethos, logos, and pathos. | | 2 |
| 8667034616 | Audience | Who the author is directing his or her message towards | | 3 |
| 8667037640 | Compare and contrast | Discussing the similarities and differences between two things to some persuasive or illustrative purpose.
"Hybrid cars have a much smaller carbon footprint than traditional midsize vehicles." | | 4 |
| 8667039963 | Connotation | The implied meaning of a word; words can broadly have positive, negative, or neutral connotations.
conscientious = positive connotation
fussy = negative connotation | | 5 |
| 8667044589 | Context | The extra-textual environment in which the text is being delivered.
If I am delivering a congratulatory speech to awards recipients, the immediate context might be the awards presentation ceremony; the broader context might be the purpose or significance of the awards themselves. | | 6 |
| 8667046407 | Counterargument | The argument(s) against the author's position.
If I want to eliminate the dress code, a counterargument might be that this will place a burden on students of a lower socioeconomic status, who must now afford an entire school wardrobe or risk unwanted attention. | | 7 |
| 8667051509 | Deductive reasoning | A form of logical reasoning wherein a general principle is applied to a specific case.
If all planets orbit a star, and Theta II is a planet, then it must orbit a star. | | 8 |
| 8667053614 | Denotation | The literal, dictionary-definition meaning of a word.
The denotation of "chair" is "a place to sit." | | 9 |
| 8667056686 | Diction | The style of language used; generally tailored to be appropriate to the audience and situation.
You might say "What's up, loser?" to your little brother, but you would probably say "How are you doing today?" to your principal. | | 10 |
| 8667058256 | Ethos | Setting up a source as credible and trustworthy.
"Given my PhD in the subject and years of experience in the field" is an appeal to ethos. | | 11 |
| 8667062077 | Evidence | The information presented meant to persuade the audience of the author's position.
If I were arguing that Anne is a good student, I might reference her straight-A report card and her 1500 SAT score as pieces of evidence. | | 12 |
| 8667068418 | Figurative language | The use of language in a non-literal way; i.e. metaphor, simile, etc.
"The sky's like a jewel box tonight!" | | 13 |
| 8667071042 | Genre | The specific type of work being presented.
Broader categories include "novel" and "play," while more specific genres would be things like "personal essay" or "haiku." | | 14 |
| 8667072526 | Imagery | Any descriptive language used to evoke a vivid sense or image of something; includes figurative language.
"The water was a pearl-studded sea of azure tipped with turquoise." | | 15 |
| 8667076738 | Implication | When something is suggested without being concretely stated.
"Watch your wallet around Paul," implies that Paul is a thief without coming out and saying "Paul is a thief." | | 16 |
| 8667079793 | Inductive reasoning | Making a generalization based on specific evidence at hand.
All of the planets in this solar system orbit a star, so all planets probably orbit stars. | | 17 |
| 8667083738 | Irony | At the most basic sense, saying the opposite of what you mean; also used to describe situations in which the results of an action are dramatically different than intended.
"I do so hope there are more papers to sign," is something that might be said ironically. | | 18 |
| 8667085349 | Juxtaposition | Placing two very different things together for effect.
"There they stood together, the beggars and the lords, the princesses and the washerwoman, all crowding into the square." | | 19 |
| 8667089235 | Logos | Appealing to someone's sense of concrete facts and logic.
Citing peer-reviewed scientific studies is an appeal to logos. | | 20 |
| 8667091198 | Occasion | The reason or moment for writing or speaking.
When giving a graduation speech, the occasion is graduation. | | 21 |
| 8667093058 | Organization | How the different parts of an argument are arranged in a piece of writing or speech.
Think about the outlines you write in preparation for drafting an argumentative essay and you'll have an idea of what organization is. | | 22 |
| 8667098996 | Pathos | An Aristotelian appeal. Involves appealing to someone's emotions.
Animal shelters ads with pictures of cute sad animals and dramatic music are using pathos. | | 23 |
| 8667103662 | Purpose | The author's persuasive intention.
If you are trying to convince your mother you should get a dog, your purpose in addressing an essay on the subject to her would be to convince her that you should get a dog. | | 24 |
| 8667129587 | Repetition | Re-using a word or phrase repeatedly for effect or emphasis.
"We run, and we run, and we run, like rats on a wheel." | | 25 |
| 8667132050 | Rhetoric | The use of spoken or written word (or a visual medium) to convey your ideas and convince an audience. | | 26 |
| 8667133579 | Rhetorical triangle | The relationship between the author, the audience, the text/message, and the context.
The author communicates to the reader via the text; and the reader and text are surrounded by context. | | 27 |
| 8667137957 | Speaker | The persona adopted by the author to deliver his or her message; may or may not actually be the same person as the author.
Similar to the difference between author and narrator in a work of fiction. | | 28 |
| 8667139921 | Style | The author's own personal approach to rhetoric in the piece; similar to voice.
We might say the Taylor Swift's songwriting style is straightforward and emotive. | | 29 |
| 8667141839 | Symbolism | Using a symbol to refer to an idea or concept.
"Fire" is commonly used a symbol for passion and/or anger. | | 30 |
| 8667146192 | Syntax | The way sentences are grammatically constructed.
"She likes pie," is syntactically simple. On the other hand, "As it so happened, when Barbara got out of class early she liked to have a piece of pie—key lime or pecan, always—at the corner diner; while she was there she watched the people passing by the window and imagined herself inside each of their lives, riding in their heads for moments and moments until the afternoon was whiled away and she'd become fifty people," is syntactically complicated. | | 31 |
| 8667148345 | Synthesis | Combining sources or ideas in a coherent way in the purpose of a larger point.
A typical research paper involves synthesizing sources to make a broader point about the topic. | | 32 |
| 8667150566 | Themes | Overarching ideas or driving premises of a work.
Some themes you will probably hear in your high school graduation speech include leaving behind a legacy, moving into the great unknown, becoming an adult, and changing the world. | | 33 |
| 8667152013 | Tone | The use of stylistic devices to reveal an author's attitude toward a subject.
Only a narrow distinction from attitude. The phrase "the deplorable state of this school" reveals a negative attitude, but the word choice of "deplorable" is part of the author's tone. | | 34 |
| 8667153730 | Voice | An author's unique sound. Similar to style.
Think of the way that you can recognize a pop singer on the radio without hearing who it is first. | | 35 |
| 8667160577 | Alliteration | Using words with the same first letter repeatedly close together in a phrase or sentence.
"She purchased the pretty purple parka." | | 36 |
| 8667162809 | Allusion | Making a brief reference to the cultural canon—e.g. the Bible, Shakespeare, classical mythology, etc.
"Like Eve in the Garden of Eden, George was not good at resisting temptation." | | 37 |
| 8667164981 | Anecdote | Offering a brief narrative episode. This device can serve many functions in a text—for example, introducing an issue, serving as evidence, to illustrate a point, and so on.
"When I went to buy my morning coffee, I ran into an old friend. He told me he had won the lottery and he was about to buy a yacht. Two months later I heard he had declared bankruptcy." | | 38 |
| 8667166962 | Concession | Agreeing with the opposing viewpoint on a certain smaller point (but not in the larger argument).
"While I admit that hybrid cars have higher carbon production costs than conventional automobiles, this is dramatically offset by the much-smaller lifetime carbon footprint of the vehicles." | | 39 |
| 8667169542 | Didactic | A text with an instructive purpose, often moral.
Aesop's fables are an example of a didactic work. | | 40 |
| 8667172114 | Euphemism | Referring to something with a veiled phrase instead of saying it directly
"She let Bob go," is a euphemism for "she fired Bob." | | 41 |
| 8667174383 | Exemplification | Providing examples in service of a point.
"The Town Beautification Funds are being sorely misused; the streets are full of litter, the parks are full of broken equipment, and City Hall's facade is drab and crumbling." | | 42 |
| 8667177900 | Hyperbole | Overstating a situation for humorous or dramatic effect.
"My backpack weighs tons!" | | 43 |
| 8667179326 | Idiom | A commonly used phrase that signifies something very different than its literal meaning.
"This costs an arm and a leg!" is an idiom which means "This is very expensive." | | 44 |
| 8667180857 | Onomatopoeia | Using "sound-effect" words (e.g. "clap," "buzz).
"We heard an ominous hiss from the kitchen." | | 45 |
| 8667184010 | Paradox | A phrase or assertion that appears to contradict itself (but the contradiction itself may have its own meaning).
Paradoxical phrases include "dark angel," "fresh rot," "blissful hell," etc. | | 46 |
| 8667188612 | Parallelism | Repeated structural elements in a sentence.
"We went to sea; we went to war; we went to bed." | | 47 |
| 8667191144 | Parody | Using the form of something to mimic and make fun of it.
Weird Al is the master of the musical parody genre. | | 48 |
| 8667192678 | Personification | Giving human characteristics to a nonhuman object or idea.
"The sun was shining happily today." | | 49 |
| 8667194600 | Sarcasm | Mockingly stating the opposite of what you mean. Easier to convey in the spoken word than via writing.
"Did you come up with that all by yourself?" might be delivered sarcastically after someone delivers a poorly-thought out idea. | | 50 |
| 8667202829 | Satire | A genre of humorous and mocking criticism to expose the ignorance and/or ills of society.
Stephen Colbert is a popular modern satirist. | | 51 |
| 8667204455 | Synecdoche | Referring to one part of something as a way to refer to the whole.
"Ask for her hand" is a synecdoche for marriage; the "hand" stands in for the whole woman. | | 52 |
| 8667206070 | Understatement | Deliberately minimizing something, usually for humorous effect.
"My mom's a little bit irritated I crashed the car—I'm grounded for the next twenty-four months." | | 53 |
