7th Edition Psych Wayne Weiten Ch.7 Outline
Process of memory begins with encoding. Attention is inherently selective and has been compared to a filter According to levels of processing theory, the kinds of memory codes people create depend on which aspects of a stimulus are emphasized deeper processing results in better recall of information. Structural, phonemic, and semantic encoding represent progressively deeper and more effective levels of processing Elaboration enriches encoding by linking stimulus to other info. Visual imagery may work in much the same way creating two memory codes rather than just one, encoding that emphasizes personal self-reference may be especially useful in facilitating retention