Psychological theories

UNIT 14: SOCIAL PSYCHOLOGY -Studying the way people relate to others Attitudes- A set of beliefs and feelings. Advertising is ALL based on attitude formation. Mere Exposure Effect Central Route v. Peripheral Route Advertising- Advertising is meant to sell a product How do you tell people to buy something they do not need? Social Thinking- Our behavior is affected by our inner attitudes as well as by external social influences Attitudes follow behavior Cooperative actions feed mutual liking Attitude and Behavior- Do attitudes tell us about someone?s behavior? LaPiere?s Study Cognitive Dissonance Theory- People want to have consistent attitudes and behaviors?.when they are not they experience dissonance (unpleasant tension) Usually they will change their attitude Compliance Strategies-

UNIT 1 NOTES: Psychology: The study of our inner feelings and behaviors (our feelings do not always match our behaviors Psychology has Greek roots- ?psyche-? means ?mind? and is separate & distinct from the physical body. ?-ology? is a field of study, the ?study of the mind? History of Psychology: Although the science of psychology started in the late 1800?s, the concept has been around a lot longer. There was evidence of trephination (cutting holes into a skull to let evil spirits out) back in the Stone Age. Introspection: Started with William Wundt?s first psychological laboratory (1879) and his concept of introspection (structuralism). Then William James wrote The Principles of Psychology and discussed functionalism.