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AP Literature Key Terminology Flashcards

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5208470932AllegoryA prose or poetic narrative in which the characters, behavior, and even setting demonstrate multiple levels of meaning and significance.0
5208500011AlliterationThe sequential repetition of a similar initial sound, usually applied to consonants, usually heard in closely proximate stressed syllables.1
5208524771AllusionA reference to a literary or historical event, or place.2
5208540989AnapesticA metrical foot in poetry that consists of two unstressed syllables followed by one stressed.3
5208556468AnaphoraThe regular repetition of the same word or phrase at the beginning of a successive phrases or clauses.4
5208567973AnecdoteA brief story or tale told by a character in a piece of literature.5
5208579245AntagonistAny force that is in opposition to the main character, or protagonist.6
5208602735AnitithesisThe juxtaposition of sharply contrasting ideas in balanced or parallel words, phrases, grammatical, structure, or ideas.7
5208621269ApostropheAn address or invocation to something that is inanimate- such as an angry lover who might scream at the ocean in his or her despair.8
5208646766ArchetypeRecurrent designs, patterns of action, character types, themes or images which are identifiable in a wide range of literature.9
5208677619AssonaceA repetition of identical or similar vowel sounds, usually those found in stressed syllables or close proximity.10
5208689555AsyndetonA style in which conjunctions are omitted, usually producing a fast-paced, more rapid prose.11
5208704433AttitudeThe sense expressed by the tone of voice and/or the mood of a piece of writing.12
5208722632BalladA narrative poem that is, or originally was, meant to be sung.13
5208732677Blank verseThe verse from that most resembles common speech, blank verse consists of unrhymed lines in iambic pentameter.14
5208763564CaesuraA pause in a line of verse, indicated by natural speech patterns rather than due to specific metrical patterns.15
5208783216ChiasmusA figure of speech by which the order of the terms in the first of two parallel clauses is reversed in the second.16
5208793510ConceitA comparison of two unlikely things that is drawn out within a piece of literature, in particular an extended metaphor within a poem.17
5208812352ConnotationWhat is suggested by a word, apart from what it explicitly describes, often referred to as the implied meaning of a word.18
5208825207ConsonanceThe repetition of a sequence of two or more consonants, but with a change in the intervening vowels.19
5208838585CoupletTwo rhyming lines of iambic pentameter that together present a single idea or connection.20
5208849430DactylicA metrical foot in poetry that consists of two stressed syllables followed by one unstressed syllable.21
5208862840DenotationA direct and specific meaning often referred to as the dictionary meaning of a word.22
5208873395DialectThe language and speech idiosyncrasies of a specific area, religion, or group of people.23
5208892859DictionThe specific word choice an author uses to persuade or convey tone, purpose, or effect.24
5208906298ElegyA poetic lament upon the death of a particular person, usually ending in consolation.25
5208915394EpicA poem that celebrates, in a continuous narrative, the achievements of the mighty heroes and heroines.26
5208928266Extended metaphorA detailed and complex metaphor that extends over a long section of a work, also known as a conceit.27
5208936256FableA legend or a short moral story often using animals as characters.28
5208944982ForeshadowingTo hint at or to present an indication of the future beforehand.29
5208952180FlashbackRetrospection, where an earlier event is inserted into the normal chronology of the narrative.30
5210532902Free versePoetry that is characterized by varying line lengths, lack of traditional meter, and non-rhyming lines.31
5210552318GenreA type or class of literature such as epic or narrative or poetry or belles letter.32
5210574096IambicMetrical foot in poetry that consists of an unstressed syllable followed by a stressed syllable.33
5210613517ImageryBroadly defined, any sensory detail or evocation in a work.34
5210642844IronyA situation or statement characterized by significant difference between what is expected or understood and what actually happens or is meant.35
5210692401JargonSpecialized or technical language of a trade, profession, or similar group.36
5210706174JuxtapositionThe location of one thing as being adjacent or juxtaposed with another.37
5210728106LitoteA figure of speech that emphasizes its subject by conscious understatement.38
5210795687LyricOriginally designated poems meant to be sung to accompaniment of a lyre.39
5210813069MetaphorOne thing pictured as if it were something else, suggesting a likeness or analogy between them.40

AP Language: Figurative Language Flashcards

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5910652382AlliterationThe repetition of the initial consonant. There should be at least two repetitions in a row.0
5910652383Example of Alliteration"Peter Piper picked a peck of pickled peppers."1
5910652384HyperboleA trope composed of exaggerated words or ideals used for emphasis and not to be taken literally.2
5910652385Example of Hyperbole"I've told you a million times not to call me a liar!"3
5910652386LitotesUnderstatement for rhetorical effect (especially when expressing an affirmative by negating its contrary).4
5910652387Example of Litotes"I was not a little upset" when you mean "I was very upset" "Not bad at all." "This is no small problem."5
5910652388MetaphorA trope in which a word or phrase is transferred from its literal meaning to stand for something else. Unlike a simile, in which something is said to be "like" something else, a metaphor says something is something else.6
5910652389Example of Metaphor"Debt is a bottomless sea."7
5910652390MetonymyFigure of speech in which the name of an object or concept is replaced with a word closely related to or suggested by the original closely related to or suggested by the original.8
5910652391Example of Metonymy"Crown" to mean "king" ("The power of the crown was mortally weakened") or an author for his works ("I'm studying Shakespeare"). Mark Antony's speech in Julius Caesar in which he asks of his audience: "Lend me your ears."9
5910652392Example of OnomatopoeiaCrash, zing, splash, kaboom. Bing.10
5910652393OnomatopoeiaA word that imitates the sound it represents.11
5910652394PersonificationA trope in which human qualities or abilities are assigned to abstractions or inanimate objects.12
5910652395Example of Personification"Integrity thumbs its nose at pomposity."13
5910652396SimileA trope in which one states a comparison between two things that are not alike but have similarities. Unlike metaphors, similes employ "like" or "as."14
5910652397Example of Simile"Her eyes are as blue as a robin's egg."15
5910652398SynecdocheFigure of speech - a part is used for the whole. Or the whole is used for a part.16
5910652399Example of Synecdoche--part for wholeHired hands for workmen17
5910652400Example of Synecdoche--whole for partThe law for police officer18
5910652401Example of Synecdoche--Specific for the generalCutthroat for assassin19
5910652402Example of Synecdoche--General for the specificThief for pickpocket20
5910652403Example of Synecdoche--Material for thing made from itSteel for sword21
5910652404TropeThe use of a word, phrase, or image in a way not intended by its normal signification.22
5910652405UnderstatementA restrained statement that departs from what could be said; a studied avoidance of emphasis or exaggeration, often to create a particular effect23

AP World History: Chapter 18: The Mongols Flashcards

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5593432793Yurtstents used by nomadic Turkish and mongol tribes0
5593432794Shamansreligious specialists who possessed supernatural powers and who communicated with the gods and the spirits of nature. Turkish religion focused around them1
5593432796Khan-RULER-rarely ruled directly, but ruled through the leaders of allied tribes.2
5593432799Genghis KhanRuler who made alliances with other leaders. Brought all the Mongol tribes together into one great nation.3
5593432800TemüjinChinggis Khan4
5593432804Khubilai KhanGenghis Khan's grandson, perhaps one of mongol empires greatest rulers, spread rule into all of china. Generous.5
5593432807The Golden HordeA group of mongols, Khubilai's cousins and brothers, who controlled mongol in the east. Russia to west europe. Eventually fled to China6
5593432808The Ilkhanate of PersiaHülegü, Khubilai's brother taking Mongol rule in Persia. More conquers than governors and lost control eventually.7
5593432812Bubonic PlagueKilled 1/3 of Europe's population. Started in Southwestern China. Epidemic disease.8
5593432814Yuan dynastyChinese dynasty that was founded by the Mongol ruler Khubilai Khan9
5595050518Marco Poloa 13th century explorer who was the 1st person to travel the trade route of the East and spent considerable time in Khubilai Khan's court.10

AP World History - Period 3 Flashcards

The Post-Classical World, 500-1450

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8307167674Bedouinnomadic pastoralists of the Arabian peninsula with a culture based on herding camels and goats0
8307167675MeccaArabian commercial center; the home of Muhammad and the future center/holy city of Islam1
8307167676Medinatown northeast of Mecca; Muhammad's flight here, the hijra, in 622 began the Muslim calendar2
8307167677Umayyadmore militant Islamic dynasty, stretched from Spain to India in the 700's, capital at Damascus, religious tolerance, no nonarabs in govt3
8307167678Muhammad(570-632); prophet of Allah; originally a merchant of the Quraysh, "founder" of Islam4
8307167679Qur'anthe word of god as revealed through Muhammad; made into the holy book of Islam5
8307167680Ummacommunity of the faithful within Islam6
8307167681Five Pillarsthe religious duties for all Muslims; confession of faith, prayer, fasting during Ramadan, charity, and hajj (pilgrimage to Mecca)7
8307167682Caliphthe successor to Muhammad as head of the Islamic community8
8307167683Alicousin and son-in-law of Muhammad; one of the orthodox caliphs; focus for the development of shi'ism9
8307167684Abu Bakrsucceeded Muhammad as the first caliph10
8307167685JihadIslamic holy war11
8307167686Sunnisfollowers of the majority interpretation within Islam; included the Umayyads12
8307167687Shi'afollowers of Ali's interpretation of Islam, only Muhammad's relatives should be caliph13
8307167690Abbasidsdynasty that succeeded the Umayyads in 750; their capital was at Baghdad, Golden Age, preserved works of ancient and classical scholars, status of women lowered, accepted non Arabs in govt14
8307167691Hadiths"traditions" /saying of the prophet Muhammad; added to the Qur'an, form the essential writings of Islam15
8307167693DhowsArab sailing vessels; equipped with lateen sails; used by Arab merchants and Indian Ocean trade16
8307167694Seljuk Turksnomadic invaders from central Asia; staunch Sunnis; became mercenaries, gained power and ruled from the 11th c. in the name of the Abbasids17
8307167695Crusadesinvasions of western Christians into Muslim lands, especially Palestine; captured Jerusalem temporarily, sacked Constantinople18
8307167697SufisIslamic mystics; spread Islam to many Afro-Asian regions19
8307167698Mongolscentral Asian nomadic peoples; captured Baghdad in 1258 and killed the last Abbasid caliph20
8307167699Ghengis Khan(1162-1227); Mongol ruler; defeated the Turkish Persian kingdoms21
8307167700MamluksMuslim rulers of Egypt; descended from Turkish slaves22
8307167701Arabic numeralsIndian numerical notation brought by the Arabs to the West23
8307167702Shrivijayatrading empire based on the Malacca straits; its Buddhist government resisted Muslim missionaries; when it fell, southeastern Asia was opened to Islam24
8307167703Malaccaflourishing trading city in Malaya; established a trading empire after the fall of Shrivijaya25
8307167704Malicentered between the Senegal and Niger rivers, traded gold and salt, and taxed Islamic26
8307167705Mansa Musathe ruler of Mali, his pilgrimage to Mecca crashed economies27
8307167706Ibn BattutaArab traveler throughout the Muslim world28
8307167707Sundiatacreated a unified state that became the Mali empire; died in 126029
8307167708Songhaisuccessor state to Mali; dominated middle reaches of the Niger valley; capital at Gao30
8307167709Swahili city statesurbanized commercial centers mixing African and Arab cultures; included Mogadishu, Mombasa, Malindi, Kilwas, Pate, and Zanzibar31
8307167710Great Zimbabwewith massive stone buildings and walls, incorporates the greatest early buildings in sub-Saharan Africa, connected to coastal Indian Ocean trade32
8307167712Iconsimages of religious figures venerated by Byzantine Christians, source of controversy33
8307167713Iconoclasmthe breaking of images; religious controversy of the 8th c; Byzantine emperor attempted, but failed, to suppress icon veneration34
8307167714ManzikertSeljuk Turk victory in 1071 over Byzantium; resulted in loss of the empire's rich Anatolian territory35
8307167715Cyril and MethodiusByzantine missionaries sent to convert eastern Europe and Balkans; responsible for creation of Slavic written script called Cyrillic36
8307167716Kievcommercial city in Ukraine became the center for a kingdom that flourished until 12th c37
8307167718Vladmir Iruler of Kiev (980-1015); converted kingdom to Orthodox Christianity38
8307167719Russian OrthodoxyRussian form of Christianity brought from Byzantine Empire39
8307167721Middle Agesthe period in western European history between the fall of Roman Empire and the 15th c40
8307167722Gothican architectural style developed during the 13th and 14th c in western Europe; featured pointed arches and flying buttresses as external support on main walls41
8307167723Vikingsseagoing Scandinavian raiders who disrupted coastal areas of Europe from the 8th to 11th c; pushed across the Atlantic to Iceland, Greenland, and North America; formed permanent territories in Normandy and Sicily42
8307167724Manorialismrural system of reciprocal relations between landlords and their peasant laborers during the Middle Ages; peasants exchanged labor for use of land and protection --exonomic43
8307167725Serfspeasant agricultural laborers tied to the land within the manorial system44
8307167726Three-field systempractice of dividing land into thirds, rotating between two different crops and pasturage-- an improvement making use of manure..improved food production45
8307167727ClovisKing of the Franks; converted to Christianity circa 49646
8307167729Charles Martelfirst Carolingian king of the Franks; defeated Muslims at Tours in 73247
8307167730CharlemagneCarolingian monarch who established HOly Roman empire in France and Germany circa 80048
8307167732Feudalismpersonal relationship during the Middle Ages by which greater lords provided land to lesser lords in return for military service49
8307167734William the Conquerorinvaded England from Normandy in 1066; established tight feudal system and centralized monarchy in England50
8307167735Magna CartaGreat charter issued by King John of England in 1215; represented principle of mutual limits and obligations between rulers and feudal aristocracy, and the supremacy of law51
8307167737Hundred Years Warconflict between England and France over territory (1337-1453) Established a sense of Nationalism with each country. Joan of Arc united the French and promoted French patriotism.52
8307167738Pope Urban IIorganized the first Crusade in 1095; appealed to Christians to free the Holy Land from Muslim control, hoped to reunify Eastern Christianity53
8307167739Investiturethe practice of appointment of bishops; Pope Gregory attempted to stop lay investiture, leading to a conflict with the Holy Roman Emperor Henry IV54
8307167743Hanseatic Leaguean organization of north German and Scandinavian cities for the purpose of establishing a commercial alliance --trade55
8307167744Guildsassociations of workers in the same occupation in a single city; stressed security and mutual control; limited membership, regulated apprenticeships, guaranteed good workmanship; held a privileged place in cities56
8307167745Black Deathbubonic plague that struck Europe in the 14th c; significantly reduced Europe's population; affected social structure; decimated populations in Asia57
8307167751Grand Canalgreat canal system joined Yellow River region to the Yangtze basin58
8307167752JunksChinese ships equipped with watertight bulkheads, stern-post rudders, compasses, and bamboo fenders; dominant force in Asian seas east of the Malayan peninsula59
8307167754Footbindingmale imposed practice to mutilate women's feet in order to reduce size; produced pain and restricted movement; helped to confine women to the household; seen as beautiful to the elite. increased under Song, never adopted by Japan orKorea60
8307167758SamuraiJapanese warriors; loyal to local lords, not the emperor61
8307167762Shogunsmilitary leaders of Japan62
8307167763Daimyoswarlord rulers of small states in Japan, part of feudalism63
8307167765Yidynasty (1392-1910); succeeded Koryo dynasty in Korea after Mongol invasions; restored aristocratic dominance and Chinese influence64
8307167772Golden Hordeone of four regional subdivisions of the Mongol Empire after death of Chinggis Khan; conquered and ruled Russua during the 13th and 14th c, left Russia devastated65
8307167773Ilkhan khanateone of four regional subdivisions of the Mongol empire after the death of Chinggis Khan; eventually included much of Abbasid empire66
8307167775MamluksMuslim slave warriors; established dynasty in Egypt; led by Baibars defeated Mongols in 126067
8307167776Kubilai Khangrandson of Chinggis Khan; conquered China; established Yuan dynasty in 127168
8307167778Ottoman EmpireTurkish empire established in Asia Minor and eventually extending through the Middle East and the Balkans; conquered Constantinople in 1453 and ended Byzantine Empire69
8307167779Ming Dynastyreplaced Mongal Yuan dynasty in China in 1368; lasted until 1644; initially mounted large trade expeditions to southern Asia and Africa; later concentrated on internal development within China70
8307167780Ethnocentrismjudging foreigners by the standards of one's own group; leads to problems in interpreting world history71
8307167784Silk Road Trade system72
8307167786Inca and Rome both hadextensive road systems73
8307167787Important continuity in social structure of states and empires 600-1450land holding aristocracies, patriarchies, peasant systems still in place74
8307167788Champa Ricetributary gift from Vietnam to China, led to population increase75
8307167790Trans Saharan tradeDominated by Muslims in 13th century after rise of Islamic caliphates..76
8307167792Tang Dynastyfollowed Sui, established tributary states in Vietnam and Korea, influence Japan, Established strong Buddhist and Confucian presence, focus on military, age three teachings of poetry77
8307167793Black Deathplague that originated with Mongols, led to mass population decrease in Europe, later weakened faith in Christian church and increased the power of serfs/peasants. Led partly to fall of Feudal structures in Europe.78
8307167794Indian Ocean Maritime Tradespread Islam and Buddhism, followed monsoons79
8307167796Timbuktutrade center of Mali, cosmopolitan city that saw the blending of many different cultures and people80
8307167798Bantu Migrationsspread knowledge of farming (banana), iron, and language81
8307167799footbindingbegan during Tang/Song era, demonstrates objectification and oppression of women, abolished during Yuan and brought back during Ming82
8307167800Marco Polotraveler/merchant from Europe who spend 17 years at court of Kublai Khan83
8308815164Dar al IslamMuslim world with common Islamic culture84
8308828677Islamarrived in East Africa via merchants85
8308840726East African trade/Indian OceanBananas, ivory, gold slaves were traded on the .....86
8308854345North West African EmpiresIslam arrived here thru Berbers and trade, but mostly thru Kings and leaders87
8308858718Crusadesled to the decline of feudalism, increased trade, military, mathematical and scientific learning b/w East and West88
8308873004JustinianByantine emperor who had a centralized code of law, and was over top the Patriarch of the Eastern ORthodox Church89
8308885191Great Schismsplit between the EAstern Orthodox and Catholic church90
8308888374investiture controversyconflict b/w the Pope and the Kings/emperor over who should choose church officials--solved with the Concordant of Worms91
8308903831IncaQuipu, advanced roads, Peru92
8308907125Aztechuman sacrifice, modern day Mexico93
8308917037Songdynasty with a golden age, less military focus, many inventions,94
8308943476Delhi Sultanateintroduced Islam into India95
8308948877AnasaziSW America tribe of cliff dwellers, diet of corn, beans and squash,96
8308983050Kievan Rusadopted Orthodox Christianity to Russia, Cyrillic alphabet, originally settled by vikings,97
8309017287Angor WatKhmer temple in SE Asia with Hindu and Buddhist influence in the architecture98
8309028576Mongolsgroup who encouraged trade and raised the status of merchants in China, allowed religious toleration99
8309039169Catholic Churcheventually unified Europe after the fall of Rome100
8309046454camelmade possible trans saharan trade routes101
8309064388Muslim/Middle Easternintricate style of art with geometric shapes and calligraphy102
8309080581Africadespite contact and some conversion from Christianity and Islam via trade, this region maintained its tribal religions and a higher status of women103
8309088660monasteriesstrict discipline, copied ancient texts, preserved classical learning in Europe, served as safe places for travelers and orphans104
8309100159Chinamechanical clock, compass, gunpowder and the abacus were all inventions from105

AP World History (9) Flashcards

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6532196303dhimmisthe people of the book, Jews, Christians; later extended to Zoroastrians and Hindus.0
6532196304hadithstraditions of the prophet Muhammad; added to the Qur'an; form the essential writings of Islam.1
6532196305Abbasiddynasty that succeeded the Umayyads in 750; their capital was at Baghdad.2
6532196306Battle of the River Zab750; Abbasid victory over the Umayyads, near the Tigris. Led to Abbasid ascendancy.3
6532196307BaghdadAbbasid capital, close to the old Persian capital of Ctesiphon.4
6532196308wazirchief administrative official under the Abbasids.5
6532196309dhowsArab sailing vessels; equipped with lateen sails; used by Arab merchants.6
6532196310ayanthe wealthy, landed elite that emerged under the Abbasids.7
6532196311Indiansmisnomer created by Columbus when referring to indigenous New World peoples; still used to describe Native Americans.8
6532196312Toltec culturesucceeded Teotihuacan culture in central Mexico; strong militaristic ethic including human sacrifice; influenced large territory after 1000 C.E.; declined after 1200 C.E.9
6532196313Topiltzinreligious leader and reformer of the Toltecs in 10th century; dedicated to god Quetzalcoatl; after losing struggle for power, went into exile in the Yucatan peninsula.10
6532196314QuetzalcoatlToltec deity; feathered serpent; adopted by Aztecs as a major god.11
6532196315Tenochtitlanfounded circa 1325 on a marshy island in Lake Texcoco; became center of Aztec power.12
6532196316Tlalocmajor god of Aztecs; associated with fertility and the agricultural cycle; god of rain.13
6532196317HuitcilopochtliAztec tribal patron god; central figure of human sacrifice and warfare; identified with old sun god.14
6532196318Nezhualcoyotlleading Aztec king of the 15th century.15
6532196319chinampasbeds of aquatic weeds, mud, and earth placed in frames made of cane and rooted in lakes to create "floating islands"; system of irrigated agriculture used by Aztecs.16
6532196320pochtecamerchant class in Aztec society; specialized in longdistance trade in luxury items.17
6532196321calpulliclans in Aztec society; evolved into residential groupings that distributed land and provided labor and warriors.18
6532196322PachacutiInca ruler (1438-1471); began the military campaigns that marked the creation ofan Inca empire.19
6532196323ayllushouseholds in Andean societies that recognized some form of kinship; traced descent from a common, sometimes mythical ancestor.20
6532196324TwantinsuyuInca word for their empire; region from Colombia to Chile and eastward into Bolivia and Argentina.21
6532196325split inheritanceInca practice of ruler descent; all titles and political power went to successor, but wealth and land remained in hands of male descendants for support of dead Inca's mummy.22
6532196326Temple of the SunInca religious center at Cuzco; center of state religion; held mummies of past Incas.23
6532196327tambosway stations used by Incas as inns and storehouses; supply centers for Inca armies; relay points for system of runners used to carry messages.24

Unit 1 Business Flashcards

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6668076951Business ObjectivesTargets that a business aims to achieve in a set period of time.0
6668076952Profit ObjectivesTarget to maximise financial returns, in the form of profit, in a set period of time.1
6668076953RevenueMoney coming into the business from the sales of goods or services, selling price x amount sold.2
6668076954ProfitSurplus money made by a business when revenue exceeds costs.3
6668076955Non-profit OrganisationsBusinesses with a motive other than profit, may be to provide a social benefit or service to society or to support a cause.4
6668076956Ordinary Share CapitalInvestment given to the business by shareholders in return for a share of the business.5
6668076957Share PriceRefers to the value attached to each share bought and sold on the stock exchange. These change in accordance to performance.6
6668076958Demographic FactorsFactors which influence populations .7
6668076959Autocratic LeadershipIndividual control over all decisions and little input from group members. Typically make choices based on their ideas and judgments and rarely accept advice.8
6668076960Democratic LeadershipMembers of the group take a more participative role in the decision-making process. Everyone is given the opportunity to participate, ideas are exchange freely, and discussion is encouraged.9
6668076961Laissez-faire LeadershipThe laissez-faire leadership style is where all the rights and power to make decisions is fully given to the worker.10
6668076962Tannenbaun Schmidt ContinuumModel of leadership that considers the level of indepednence a worker has within a business. 7 levels of control from autocratic to democratic.11
6668076963Decision TreesNumerical data applied and the probaility of the outcomes is estimated.12
6668076964Stakeholder MappingTool which helps manage stakeholders effectively. Low interest and power = minimal effort, high interest and power = key players, high interest and low power= keep informed and low interest and high power = keep satisified.13
6668076965Market Growthchange in size of market / original size x 10014
6668076966Market MappingProcess of positioning competition within a market but plotting key variable which differenciate the products to see a gap in the market.15
6668076967Stratified SamplingOne selected from a specific sub-section of a population.16
6668076968Quota SamplingRandom sampling of a sub-section of the population which represents the target market.17
6668076969Confidence IntervalsKnown as a margin of error, the range between which the actual result may be.18
6668076970ExtrapolationUSe of past data to identify a trend in the future.19
6668076971Digital MarketingMakes use of technology and comprimises social media.20
6668076972Price Elasticity of DemandMeasures responsiveness of demand to a change in price. %change in demand / % change in price x 10021
6668076973Income Elasticity of DemandMeasures responsiveness of demand to changes in income. %change in demand / %change in income x 100.22
6668076974Price InelasticWhen a product isn't very responsive to a change in price.23
6668076975Price ElasticWhen a product is really responsive to a change in price.24
6668076976Income InelasticChange in income leads to a less than proportional change in demand.25
6668076977Income ElasticChange in income leads to a bigger proportional change in demand.26
6668076978Luxury GoodsItems very sensetive to levels of income. They normally have a positive income elasticity of more than +1.5 or -1.5.27
6668076979NecessitiesProduct essential and therefore customers continue to purchase no matter if the price increases. Therefore is in-elastic.28
6668076980SegmentationProcess of dividing the market up into subsections or groups of people with similar characteristics to fit a sub-section. (Behavioural, Geographic, Income and Demographics)29
6668076981TargetingAfter segmenting the market, a firm will choose who the target market is.30
6668076982PositioningHow a product is percieved in relation to competitors.31
6668076983DemographicSegmentating the market according to characteristics of the population e.g. age, gender or ethnicity.32
6668076984GeographicSegmentating the market according to the location of the popluation e.g. whether they are rural or not or the climate of the location.33
6668076985IncomeSegmenting the market based on the income levels and proffesion. e.g. A= Higher managerial C1= Junoir proffesionals E= Pensioners, student etc.34
6668076986BehaviouralSegments the market according to the way people act.35
6668076987Niche MarketsWhen a firm targets a small subsection or a small gap in the market. Allows them to charge a premium price.36
6668076988Mass MarketingWhen a firm targets a whole market. Usually means high sales but lower prices.37
6668076989Marketing Mix (7 P's)Product, Price, Place, Promotion, Process, Physical Enviornment and People.38
6668076990Convenience GoodsWidely consumed goods like bread and milk.39
6668076991Shopping GoodsInvolve a greater level of thought on behalf of consumer compared to other goods but less than speciality goods. E.g. clothing40
6668076992Speciality GoodsOften high priced and consumers will put alot of research into the product before purchase.41
6668076993Cash CowWithin Boston Matrix, characterised by low market growth and high market share. Can be 'milked' to support growth of other new products.42
6668076994Problem ChildHigh market growth and low market share. Cash cows used to help establish these products.43
6668076995Rising StarHigh market growth and high market share. Likely to have tough competitiors but very profitable.44
6668076996DogLow market share and low market growth, strategy may be used to revive the product.45
6668076997LaunchProduct introduced to market. Low sales and high promotional costs.46
6668076998GrowthSales volume and revenue is increasing, now focusing on brand loyalty.47
6668076999MaturityProductis fully established and sales tend to be stable. May act as a cash cow for organisation.48
6668077000DeclineSales are starting to fall. Business needs to decide to either allow the prodcut to stop the product to prevent further declining or use an extention strategy.49
6668077001Price SkimmingSetting a high inital price for a new product in order recoup high research and development costs.50
6668077002Promotional MixPublic relations; Branding; Merchandising; Sales promotions and Advertising.51
6668077003Direct SellingCutting out intermediaries and sell directly to customer.52
6668077004Distribution DecisionsHow the business will get the product to the consumer.53
6668077005Multi-Channel DistributionsAllows products to be bought in a number of ways.54
6668077006E-CommerceBuying and selling of goods online.55
6668077007Operational ObjectivesTargets a business sets to produce goods or services in the most effective way. E.g. cost; quality; speed of response; dependability.56
6668077008Labour Productivityoutput / number of workers57
6668077009Unit Coststotal cost / output58
6668077010Capacity Utilisationactual output / max output x 10059
6668077011Lean ProductionBased on cutting waste whilst maintaning or even improving quality. E.g. Just-In-Time, Kaizen.60
6668077012Quality AssuranceChecking quality at each stage of production.61
6668077013Quality ControlChecking th equality of a product at the end of production.62
6668077014Mass CustomisationFirm employs flexibility, providing tailor made prodcuts on a separate production line.63
6668077015Buffer LevelInventory held by the firm to cope with unforeseen circumstances.64
6668077016Gross ProfitProfit after cost of sales are deducted. sales revenue - cost of sales.65
6668077017Operating ProfitProfit after other expenses are deducted. gross profit - expenses.66
6668077018Net ProfitProfit after tax is deducted but before payment of dividends.67
6668077019Cash Flow ForecastThe flow of money into and out of a business in a short term time frame.68
6668077020Capital ExpenditureInvestment on capital equipment such as vehicles or porperty.69
6668077021Capital ObjectivesIn order to maximise the chances of long term success a firm must decide how to spend its capital.70
6668077022Adverse VarienceNegative for business71
6668077023Favorable VarianceGood for business72
6668077024Expenditure BudgetTarget amount of money a business can spend in a given time.73
6668077025Profit BudgetA target amount of surplus to be achieved in a given time.74
6668077026Cash Flow ForecastEstimating size and time of cash inflows and outflows within a business.75
6668077027Cash InflowsReciept of cash into a business. E.g. sale of goods, loans recieved and sales of assets.76
6668077028Cash OutflowsCash outflows from a business e.g. Costs (wages, bills etc).77
6668077029Net Cash FlowThe difference between the cash inflows and outflows of a business.78
6668077030Closing Balanceopening balance + cash inflows - outflows79
6668077031Break-Even ChartRepresentaion of total costs and total revenues identifing the point at which break even is achieved.80
6668077032Break-Even AnalysisTechnique used by a business to identify the number of units necessary to achieve an equilibrium. total costs = total revenue81
6668077033Break-Even OutputLevel of output at which the business is making niether a loss or profit.82
6668077034Margin of SafetyPositive difference between the actual number of units produced and the number required to break-even. actual output - breakeven output83
6668077035Break-Even Outputfixed costs / contribution (per unit)84
6668077036ProfitabilityEfficiency of a business in generating profit85
6668077037Financial DataForm of quantitative research required for decision making.86
6668077038Ratio AnalysisMore meaningful analysis of published accounts, shows relationship between figures.87
6668077039Improving Cash-FlowIncreases the volume or speed of the inflow of cash or reducing the volume or speed of the outflow of cash.88
6668077040LiquidityAbility of the business to meet day to day expenses. and short term debts.89
6668077041HR ObjectivesWhat the business wants to achieve in a given time period. E.g. matching workforce skills, size and location to business needs; minimsing labour costs; making full use of workforce.90
6668077042Employee and InvolvementDegree of commitment an employee shows enthusiasm toward working with the business to achieve goals.91
6668077043Soft HR ManagementStaff are an asset to the business that can contribute and help the business achieve its objectives. Characteristics include, opportunities for staff development; training and internal promotion; empowerment; consultation; flatter organizational structure.92
6668077044Hard HR ManagementStaff are treated as a resource that must be managed in order for the business to control costs and output.93
6668077045Human Resource DataQuantifiable information that HR managers use to help improve organizational performance. Includes labour productivity, turnover, retention rates and labour costs per unit.94
6668077046Retention RatesRefers to the ability of an organization to keep its employees. Linked to labour turnover. number of employees with one or more years service / overall workforce number x 100.95
6668077047Labour ProductivityOutput / number of workers96
6668077048Employee costs as % of labour turnoveremployee costs / sales turnover x 10097
6668077049Organisational DesignProcess of structuring an organization so that it is in a format that enables it to deliver its objectives in both short and long term.98
6668077050Job DesignWay in which job roles and tasks are allocated in the workplace.99
6668077051Span of ControlNumber of subordinates that a manager is in direct control of.100
6668077052Wide Span of ControlMany subordinates, can be more difficult the wider it becomes and can be hard to communicate and coordinate.101
6668077053Narrow Span of ControlFew subordinates, can improve competitiveness.102
6668077054HierarchyStructure of a workforce within an organisation, shows who is accountable to whom in an organisation and the span of control.103
6668077055CentralisationHR strategy where the responsibility for decision making is maintained by a limited number of senior managers at the top of hierarchy.104
6668077056DecentralisationHR strategy where the responsibility for decision making is delegated to a number of middle managers throughout hierarchy.105
6668077057DelayeringMethod used to improve competitiveness by removing levels of hierarchy.106
6668077058Internal RecruitmentCandidates for a position are recruited from within the organisation.107
6668077059External RecruitmentOccurs when candidates for a position are recruited from outside the organisation.108
6668077060Human Resource FlowPart of a workforce plan, considers the flow of skills into the business via recruitment, within the business as employees change jobs or redeployed and out of the business via redundancy.109
6668077061RedeploymentTransferring an employee who faces redundancy to a suitable alternative position in the organisation.110
6668077062MotivationReasons why people behave the way they do, leads to greater employee engagement.111
6668077063Maslow's HierarchyTheory that states that human needs are arranged in order and one need is fulfilled greater motivation will achievement by moving to the next level. Needs are, physical needs, safety needs, psychological needs, esteem needs and self-actualization.112
6668077064Taylor's ManagementStates that all tasks should be studied scientifically and that each employee should be trained and instructed in exactly how to do the job in the most efficient manner. Ideas of piece rate, divisions of labour and mass production. He believed that employees were motivated by money.113
6668077065Herzberg Dual FactorStates that motivating factors will create job satisfaction and others reduce motivation factors. Motivating factors include achievement , recognition, responsibility, promotion and growth. Hygiene factors include pay, benefits, company policy, relationships, work conditions, status and job security.114
6668077066Financial MotivatorsTime based pay, performace related pay, bonus and profit share.115
6668077067Non-Financial MotivatorsMotivation through job design rather than monetary rewards.116
6668077068Job EnrichmentIncrease level of responsibility that an employee has in order to increase motivation. Non-financial motivator.117
6668077069Job EnlargementIncrease level of tasks that an employee has in order to increase motivation.118
6668077070Financial Reward SystemsMonetary incentives as a method of motivating employees. E.g. piece rate, commission and salary schemes.119
6668077071Non-Financial SystemsUsing incentives other than money to motivate employees. Linked to Maslow and Herzberg's theories. E.g. training, job enlargement and enrichment and rotation, empowering employees, team work and offering basic hygiene factors.120
6668077072Employee RepresentationPut in place to aim communication between employers and employee. Maintains positive employee/employer relations leading to a more productive and motivated workforce. E.g. employee groups, works councils and trade unions.121
6668077073Trade UnionsNational organisations with a remit to protect members and improve their economic wellbeing and working conditions. They're key objectives are securing jobs, maximizing pay, ensuring safe and acceptable conditons and fair treatment.122
6668077074Works CouncilInternal group made up of representatives of employees within a business who meet to discuss issues effecting the workforce.123
6668077075Industrial ActionSanctions available to put employees to put additional pressure when relationships have broken down. E.g. work to rule, go slow, overtime ban and striking.124
6668077076Income StatementA financial document showing the businesses profit or loss over a yearly time frame.125
6668077077Statement of financial position (Balance Sheet)A financial document that shows the assets and liabilities of a business at a particular moment in time.126
6668077078Current AssetAn item of value that the business owns and intends to turn into cash within a year. (Stock, debtors etc)127
6668077079Fixed AssetAn item of value that the business owns and intends to keep for longer than a year (Premises, machinery etc)128
6668077080Current liabilityA debt that the business must pay within a year (creditors, overdraft)129
6668077081Long term liabilityA debt that the business intends to keep for longer than a year (mortgage, bank loan)130
6668077082Gross profit marginGross profit/revenue x 100131
6668077083Shows what % of every £1 in revenue is turned into gross profit132
6668077084Net profit marginNet profit/revenue x 100133
6668077085Shows what % of every £1 in revenue is turned intonetprofit134
6668077086Current ratiocurrent assets/current liabilities135
6668077087Shows how easily the business can repay their short term debts. (expressed as a ratio e.g. 5:1 which means that the business has £5 assets for every £1 of debts)136
6668077088Acid test ratiocurrent assets-stock/liabilities137
6668077089Shows how easily the business can repay their short term debts once stock has been removed from the equation as there is no guarantee they can sell stock. (expressed as a ratio e.g. 3:1 which means that the business has £3 assets for every £1 of debts)138
6668077090RevenueMoney made from sales139
6668077091Selling price x quantity sold140
6668077092ProfitTotal revenue-Total costs141
6668077093Break evenFixed costs/SP-VC per unit142
6668077094Flat structureAn organisational structure with few layers of management and wider span of control143
6668077095Tall structureAn organisational structure with a high number of layers and narrower span of control144
6668077096Mission StatementA brief statement which describes the overall purpose of an organisation and defines its existing scope and boundaries so that it can remain focused. A mission statement answers the question, "Why do we exist?"145
6668077097Corporate StrategyAn overall plan with clearly defined objectives that provides a clear sense of direction and assists decision making within an organisation146
6668077098Strategic ObjectivesThese are objectives set for the whole organisation by senior management. They will have long-term implications and involve major uses of resources.147
6668077099Functional ObjectivesThese are objectives designed to improve the efficiency of business operations in areas such as production, marketing and sales, human resources, finance, and research and development. They can only be effective if there is co-operation between the business functions.148
6668077100SMART ObjectivesObjectives set by the businesses which are specific, measurable, attainable, realistic and time-based. This will allow for monitoring and evaluation of performance by management.149
6668077101StakeholdersIndividuals or groups who have a genuine interest in a particular business and will be affected by or can affect the activities undertaken by that business. Stakeholders can be internal or external to the business.150
6668077102Stakeholder ObjectivesThese are the goals of people who have an interest in the business151
6668077103Stakeholder ConflictThis can occur in business when stakeholder objectives are different152
6668077104Profit MaximisationProducing at a level of output which generates the most profit for a business153
6668077105Profit SatisfactionGenerating sufficient profit to satisfy owners and relevant stakeholders such as management.154
6668077106GrowthAn objective chosen to allow the firm to become competitive, to dominate the market, to diversify and reduce risks.155
6668077107SurvivalA possible objective for a business during early stages of trading, during a recession or in response to a threat from a takeover156
6668077108Corporate ImageAn objective chosen to enhance the reputation of the business in relation to ethics and social responsibility. It is the mental picture that springs up at the mention of a firm's name.157
6668077109EnvironmentAn objective chosen when the firm is pursuing policies to reduce the negative impact of its activities on the environment.158
6668077110Business PlanA set of documents prepared by a firm's management to summarize its operational and financial objectives for the near future and to show how they will be achieved.159
6668077111SWOTAn analysis of internal strengths and weaknesses and the external threats and opportunities facing a business.160
6668077112PESTELAn analysis of the political, economic, social, technological, environmental and legislative impacts affecting a business.161
6668077113Ansoff's MatrixA decision making model used by marketing managers to help them adapt to changing situations and developing new strategies for growth that consider new and existing products and new and existing markets162
6668077114Boston MatrixA decision making tool used by a business that has to manage a product portfolio. It examines its products in relation to market share and market growth.163
6668077115Sales RevenueIncome earned in the accounting period from trading activities.164
6668077116Opening InventoriesStock that the organisation has at the start of the trading period, carried over from the previous trading period.165
6668077117Closing InventoriesThe amount of unsold stock left at the end of the trading period.166
6668077118Cost of SalesOpening Inventories + Purchases - Closing Inventories.167
6668077119Gross ProfitSales Revenue - Cost of Sales.168
6668077120Net ProfitGross Profit - Expenses.169
6668077121AssetsItems of value held by a business which is likely to generate future income.170
6668077122EquityThe value of funds within the business which can be attributed to the owner/s.171
6668077123Tangible AssetsThese include property/ premises,plant/machinery/equipment/vehicles: items that may be physically viewed.172
6668077124Intangible AssetsIntellectual rights/property/goodwill/programming rights/music rights: items which are not physical in nature.173
6668077125DividendA proportion of a company's profits paid to the owners of shares in a particular company.174
6668077126Share CapitalMoney introduced into the business through the sale of shares.175
6668077127Ratio AnalysisThis is a numerical process of investigating accounts by comparing two related figures.176
6668077128ROCEReturn on Capital employed i.e. the profit of a business expressed as a percentage of the total amount of money used to generate it177
6668077129GearingThis examines the capital structure of the business and compares the proportion of capital raised from a borrowed source and equity.178
6668077130Earnings Per ShareThis refers to the amount each ordinary share earns.179
6668077131Investment AppraisalThe evaluation of an investment project to determine whether or not it is likely to be worthwhile.180
6668077132PaybackA method of investment appraisal that shows the amount of time it takes to recover the cost of an investment project.181
6668077133ARRAverage Rate of Return - a method of investment appraisal which measures the net return per annum as a percentage of initial spending182
6668077134Macro-economicsThe study of how the whole economy works.183
6668077135Business CycleA measure of the regular fluctuations in the level of economic activity184
6668077136BoomThe stage when an economy is at the peak of activity.185
6668077137RecessionIncome and output begin to fall and business confidence is reduced186
6668077138SlumpThe lowest point in the trade cycle - production is low,businesses close and unemployment is high187
6668077139RecoveryAt this stage income will start to rise and business output will increase, firms will invest more, consumers will start to increase spending and businesses will start to recruit new workers.188
6668077140Exchange RateThe price of one currency in relation to another.189
6668077141UnemploymentThe number of people who are of working age but not in a job.190
6668077142Multi-NationalsA company which owns or controls production or service facilities outside the country in which it is based.191
6668077143Trade barriersThe use of controls to prevent free movement of goods between countries192
6668077144Emerging MarketsEmerging markets are nations with social or business activity in the process of rapid growth and industrialisation. E.g. India193
6668077145Business EthicsThis is the influence of values and beliefs upon the conduct and operation of business activities e.g. Fair Trade, Animal Welfare.194
6668077146CSRCorporate Social Responsibility. The willingness of a business to accept responsibility for its actions and their impact on stakeholders195
6668077147CultureThis is the way a business does things and the way that people in the business expect things to be done. It shapes staff behaviour and attitude and how they make decisions196
6668077148External EnvironmentThe factors outside a business that may influence its decisions197
6668077149MergerThe joining together of two businesses.198
6668077150Takeover/AcquisitionThe purchase of one business by another.199
6668077190Joint VentureTwo firms who share the cost, responsibility and profits of a business200

AP Language Vocabulary 2 Flashcards

Terms : Hide Images
4871544601classica highly regarded work of literature or other art form that has withstood the test of time0
4871546862classical, classicismderives from orderly qualities of Greek and Roman culture; implies formality, objectivity, simplicity, and restraint1
4871552412clausestructural element of a sentence consisting of a subject and a verb2
4871554783climaxthe high point, or turning point of a story3
4871556934comparison/contrasta mode of discourse in which two or more things are compared and contrasted4
4871618982conceitan elaborate, usually intellectually ingenious poetic comparison or image, such as an analogy or metaphor5
4871630863concrete detaila highly specific, particular, often real, actual, or tangible detail; the opposite of abstract6
4871808728connotationthe suggested or implied meaning of a word or phrase7
4871811338consonancethe repetition of two or more consonant sounds in a group of words8
4871815883critiquean analysis or assessment of a thing or situation for the purpose of determining its nature, its limitations, and its conformity to a set of standards9
4871820943cynicone who expects and observes nothing but the worst of human conduct10
4871823067deductive reasoninga method of reasoning by which specific definitions, conclusions, and theorems are drawn from general principles11
4871836240denotationthe dictionary definition of a word12
4888831744denouementthe resolution that occurs at the end of a story13
4888834316descriptive detailgraphic, exact, and accurate presentation of the characteristics of a person, place, or thing14
4888841876deus ex machinein literature, the use of an artificial device or gimmick to solve a problem15
4888847221dictionan authors choice of words16
4888848960didactichaving an instructive purpose17
4888850685digressionportion of writing that wanders or departs from the main subject or topic18
4888853639dionysiandistinguished from apollonian, refers to sensual, pleasure-seeking impulses19
4888859007dramatic ironythe audience or reader knows something about a situation that a character does not know20
4888865847elegypoem or prose that laments on the passing or death of someone or something21
4888869369ellipses... indicates the omission of words in a thought or quotation22
4888871878elliptical constructiona sentence containing a deliberate omission of words23
4888874896empathya feeling of association or identification with an object or person (what it is to BE them)24
4888879314epica narrative poem that tells of the adventures and exploits of a hero25
4888882565epigrama concise but ingenious, witty, and thoughtful statement26
4888887843euphonypleasing, harmonious sounds27
4888890309epithetan adjective or phrase that captures a quality of a person or thing28
4888894003eponymousa term for the title character of a work of literature29

AP English Literature Master Vocab list #1 Flashcards

AP Eng Lit and Comp vocabulary words

Terms : Hide Images
1168302133allocationallowance, portion, share0
1168302134asceticAbstinent or austere in lifestyle; a person who leads an austere and simple life without material pleasures, esp. someone who does this for religious reasons1
1168302135beguileTo deceive; to charm; to enchant2
1168302136crassCoarse, crude, and unrefined3
1168302137defray(v.) To pay for. Synonyms: settle, bear the costs, foot the bill.4
1168302138dintmeans; effort; Ex. by dint of hard work5
1168302139enjoin(v.) to direct or order; to prescribe a course of action in an authoritative way; to prohibit6
1168302140envoy(n.) a representative or messenger (as of a government)7
1168302141interloper(n.) one who moves in where he or she is not wanted or has no right to be, an intruder8
1168302142vicariousFelt or undergone as if one were taking part in the experience or feelings of another9
1168302143admonish(v.) to caution or advise against something; to scold mildly; to remind of a duty10
1168302144akimbobody position with hands on the hips, elbows turned outward11
1168302145lassitudehaving little energy or motivation12
1168302146licentiousimmoral; unrestrained by society13
1168302147muse(v.) to think about in a dreamy way, ponder, (n)Daughter of Zeus; one of the nine who preside over all literature14
1168302148pecuniaryconsisting of or relating to money15
1168302149plightA difficult or dangerous condition or situation16
1168302150presumptuousGoing beyond what is right or proper; excessively forward17
1168302151subversiveINTENDED TO UNDERMINE OR OVERTHROW, ESPECIALLY AN ESTABLISHED GOVERNMENT18
1168302152vacuousEMPTY; VOID; LACKING INTELLIGENCE; PURPOSELESS19
1168302153avocationAn activity pursued for pleasure; a hobby.20
1168302154capriciouschanging one's mind quickly and often21
1168302155disparityAn inequality; a gap; an imbalance22
1168302156efficacy(n.) the power to produce a desired result23
1168302157epistleA letter or literary composition in letter form24
1168302158hospice1) a home providing care for the sick or terminally ill. 2) a lodging for travellers, especially one run by a religious order25
1168302159impetus(n.) a moving force, impulse, stimulus26
1168302160moribundApproaching death; about to become obsolete27
1168302161vacillate(v.) to swing indecisively from one idea or course of action to another; to waver weakly in mind or will28
1168302162reticentsilent; reserved29

AP Language Rhetorical Terms Flashcards

Terms : Hide Images
7222598825Allegory-The device of using character and/or story elements symbolically to represent an abstraction in addition to the literal meaning. In some allegories, for example, an author may intend the characters to personify an abstraction lie hope or freedom. Ex. "Animal Farm," by George Orwell0
7222598826Alliteration -The repetition of sounds, especially initial consonants in two or more neighboring words (as in "she sells sea shells). The repetition can reinforce meaning, unify ideas, supply a musical sound, and/or echo the sense of the passage.1
7222598827Allusion -A direct or indirect reference to something which is presumably commonly known, such as an event, book, myth, place, or work of art. Ex. "We'll have Halloween on Christmas/ We can live like Jack and Sally if you want" - Nightmare Before Christmas2
7222598828Ambiguity (am-bi-gyoo-i-tee) -The multiple meanings, either intentional or unintentional, of a word, phrase, sentence, or passage.3
7222598829Anadiplosis -It refers to the repetition of a word or words in successive clauses in such a way that the second clause starts with the same word which marks the end of the previous clause. Ex. "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering. I sense much fear from you." - Yoda, Star Wars4
7222598830Analogy -A similarity or comparison between two different things or the relationship between them. It can explain something unfamiliar by associating it with or pointing out its similarity to something more familiar.5
7222598831Anaphora (uh-naf-er-uh) -One of the devices of repetition, in which the same expression (word or words) is repeated at the beginning of two or more lines, clauses, or sentences. Ex. "It was the best of times; it was the worst of times." - Dickens6
7222598832Anecdote -A short narrative detailing particulars of an interesting episode or event. The term most frequently refers to an incident in the life of a person.7
7222598833Antecedent (an-tuh-seed-nt) -The word, phrase, or clause referred to by a pronoun.8
7222598834Antistrophe -A derivative of a Greek word that means "turning back". It is defined as a rhetorical device that involves the repetition of the same words at the end of consecutive phrases, clauses, sentences and paragraphs. Ex. "Spain invaded, China invaded, France invaded, everyone invaded."9
7222598835Antithesis (an-tih-theh-sis) -Figure of balance in which two contrasting ideas are intentionally juxtaposed, usually through parallel structure; a contrasting of opposing ideas in adjacent phrases, clauses, or sentences. "That's one small step for a man, one giant leap for mankind" - Neil Armstrong10
7222598836Aphorism -A terse statement of known authorship which expresses a general truth or a moral principle. Ex. A watched pot never boils.11
7222598837Apostrophe -A figure of speech that directly addresses an absent or imaginary person or a personified abstraction, such as liberty or love. It is an address to someone or something that cannot answer. The effect is to give vent to or display intense emotion, which can no longer be held back.12
7222598838Archaism -A figure of speech in which a used phrase or word is considered very old fashioned and outdated. It can be a word, a phrase, a group of letters, spellings and syntax. Ex. "Pipit sate upright in her chair some distance from where I was sitting." - T.S. Eliot13
7222598839Assonance-The repetition of the sound of a vowel or diphthong in nonrhyming stressed syllables near enough to each other for the echo to be discernible.14
7222598840Asyndeton (uh-sin-di-tuhn)-consists of omitting conjunctions between words, phrases, or clauses. This can give the effect of unpremeditated multiplicity, of an extemporaneous rather than a labored account. Ex. "I came. I saw. I conquered."15
7222598841Atmosphere -The emotional mood created by the entirety of a literary work, established partly by the setting and partly by the author's choice of objects that are described. Even such elements as description of the weather can contribute to the atmosphere.16
7222598842Balanced Sentence -A sentence consisting of two or more clauses that are parallel in structure. Ex. "Control it before it controls you."17
7222598843Cacophony -The use of words with sharp, harsh, hissing and unmelodious sounds primarily those of consonants to achieve desired results. Ex. "We will have no truce or parley with you and your grisly gang who work your wicked will." - Winston Churchill18
7222598844Catachresis -A harsh metaphor involving the use of a word beyond its strict sphere. Ex. "I listen vainly, but with thirsty ear." - MacArthur19
7222598845Chiasmus (kahy-az-muhs) -A figure of speech in which two successive phrases or clauses are parallel in syntax, but reverse the order of the analogous words. Ex. "The land was ours before we were the land's" - Robert Frost (N, V, Pro: Pro, V, N)20
7222598846Clause -A grammatical unit that contains both a subject and a verb and can sand alone as a sentence. A dependent or subordinate clause cannot stand alone as a sentence and must be accompanied by an independent clause.21
7222598847Colloquial/colloquialism (kuj-loh-kwee-uhl) -The use of slang or informalities in speech or writing. Not generally acceptable for formal writing, as they give a work a conversational, familiar tone. In writing they include local or regional dialects. Ex. A dime, a dozen"22
7222598848Coherence -A principle demanding that the parts of any composition be arranged so that the meaning of the whole may be immediately clear and intelligible.23
7222598849Conceit -A fanciful expression, usually in the form of an extended metaphor or surprising analogy between seemingly dissimilar objects. Displays intellectual cleverness as a result of the unusual comparison being made.24
7222598850Connotation -The non-literal, associative meaning of a word; the implied, suggested meaning. May involve ideas, emotions, or attitudes. Ex. "Wall Street" literally means a street situated in Lower Manhattan but connotatively it refers to "wealth" and "power".25
7222598851Consonance -Refers to repetitive sounds produced by consonants within a sentence or phrase. This repetition often takes place in quick succession. Ex. "A quietness distilled/ As Twilight long begun/ Or Nature spending with herself/ Sequestered afternoon." - Emily Dickenson26
7222598852Denotation -The strict, literal, dictionary definition of a word, devoid of any emotion attitude, or color. Ex. Rose - n. , a flower with a strong scent.27
7222598853Diacope -repetition of a word or phrase after an intervening word or phrase: word/phrase X. . . word/phrase X. Ex. We will do it, I tell you; we will do it. We give thanks to Thee, O God, we give thanks (Psalm 75:1)28
7222598854Diction -Related to style, it refers to the writer's word choices, especially with regard to their correctness, clearness, or effectiveness.29
7222598855Didactic (dahy-dak-tik) -From the Greek, it literally means "teaching." These works have the primary aim of teaching or instructing, especially the teaching of moral or ethical principles.30
7222598856Ellipsis -The deliberate omission of a word from prose done for effect by author.31
7222598857Enumeration -Figure of amplification in which a subject is divided into constituent parts or details, and may include a listing of causes, effects, problems, solutions, conditions, and consequences; the listing or detailing of the parts of something. Ex. I love her eyes, her hair, her nose, her cheeks, her lips.32
7222598858Expletive (ek-spli-tiv) -Figure of emphasis in which a single word or short phrase, usually interrupting normal speech, is used to lend emphasis to the words on either side of this. Ex. In fact, of course, to be sure, indeed, I suppose, I hope, you know, you see, clearly, in any event, in effect, certainly, remarkably.33
7222598859Euphemism (yoo-fuh-miz-uhm) -From the Greek for "good speech," these are a more agreeable or less offensive substitute for a generally unpleasant word or concept. Ex. Saying "passed away" instead of "died" is a euphemism.34
7222598860Exposition -In essays, one of the four chief types of composition, the others being argumentation, description, and narration. The purpose of this is to explain something.35
7222598861Extended metaphor -A metaphor developed at great length, occurring frequently in or throughout the work.36
7222598862Figurative language -Writing or speech that is not intended to carry literal meaning and is usually meant to be imaginative and vivid.37
7222598863Figure of speech -A device used to produce figurative language. Many compare dissimilar things. Some examples include: hyperbole, irony, metaphor, metonymy, etc.38
7222598864Generic conventions -This term describes traditions for each genre. These conventions help to define each genre; for example, they differentiate an essay and journalistic writing or an autobiography and political writing.39
7222598865Genre -The major category into which a literary work fits. The basic divisions of literature are prose, poetry, and drama.40
7222598866Hyperbole (hahy-pur-buh-lee) -A figure of speech using deliberate exaggeration or overstatement.41
7222598867Hypophora -Figure of reasoning in which one or more questions is/are asked and then answered, often at length, by one and the same speaker; raising and responding to one's own question(s). A common usage is to ask the question at the beginning of a paragraph and then use the paragraph to answer it.42
7222598868Imagery -The sensory details or figurative language used to describe, arouse emotion, or represent abstractions. On a physical level, this uses terms related to the five senses; we refer to visual, auditory, tactile, gustatory, or olfactory.43
7222598869Inference/infer -To draw a reasonable conclusion from the information presented.44
7222598870Invective -An emotionally violent, verbal denunciation using strong, abusive language.45
7222598871Irony/ironic -The contrast between what is stated explicitly and what is really meant. The difference between what appears to be and what actually is true. In general, there are three major types used in language.46
7222598872Juxtaposition (juhk-stuh-puh-zish-uhn) -When two words, phrases, images, ideas are placed close together or side by side for comparison or contrast. Ex. Summer and Winter47
7222598873Litotes (lahy-toh-teez) -From the Greek word "simple" or "plain." It is a figure of thought in which a point is affirmed by negating its opposite. It is a special form of understatement, where the surface denial serves, through ironic contrast, to reinforce the underlying assertion.48
7222598874Loose sentence -A type of sentence in which the main idea (independent clause) comes first, followed by dependent grammatical units such as phrases and clauses. If a period were placed at the end of the independent clause, the clause would be a complete sentence.49
7222598875Metaphor -A figure of speech using implied comparison of seemingly unlike things or the substitution of one for the other, suggesting some similarity. Ex. Her smile was brighter than the sun.50
7222598876Metonymy (mi-ton-uh-mee) -A term from the Greek meaning "changed label" or "substitute name." It is a figure of speech in which the name of one object is substituted for that of another closely associated with it.51
7222598877Mood -The prevailing atmosphere or emotional aura of a work. Setting, tone, and events can affect this. In this usage, it is similar to tone and atmosphere.52
7222598878Narrative -The telling of a story or an account of an event or series of events.53
7222598879Onomatopoeia (on-uh-mat-uh-pee-uh) -A figure of speech in which natural sounds are imitated in the sounds of words. Simple examples include such words as buzz, hiss, hum, crack, whinny, and murmur.54
7222598880Oxymoron -From the Greek for "pointedly foolish," it is a figure of speech wherein the author groups apparently contradictory terms to suggest a paradox. Ex. I must be cruel only to be kind.55
7222598881Paradox -A statement that appears to be self-contradictory or opposed to common sense but upon closer inspection contains some degree of truth or validity. Ex. What a pity that youth must be wasted on the young.56
7222598882Parallelism -This term comes from Greek roots meaning "beside one another." It refers to the grammatical or rhetorical framing of words, phrases, sentences, or paragraphs to give structural similarity. IE "It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity . . ."57
7222598883Parody -A work that closely imitates the style or content of another with the specific aim of comic effect and/or ridicule.58
7222598884Pedantic (puh-dan-tik) -An adjective that describes words, phrases, or general tone that is overly scholarly, academic, or bookish. Ex. An English teacher who corrects every grammar mistake.59
7222598885Periodic sentence -A sentence that presents its central meaning in a main clause at the end. This independent clause is preceded by a phrase or clause that cannot stand alone. For example: "Ecstatic with my AP score, I let out a loud, joyful shout!"60
7222598886Personification -A figure of speech in which the author presents or describes concepts, animals, or inanimate objects by endowing them with human attributes or emotions.61
7222598887Polysyndeton (paulee-sin-dih-tawn) -Figure of addition and emphasis which intentionally employs a series of conjunctions (FANBOYS: for, and, nor, but, or, yet, so) not normally found in successive words, phrases or clauses; the deliberate and excessive use of conjunctions in successive words or clauses.62
7222598888Point of view -In literature, the perspective from which a story is told.63
7222598889Praeterito/Paraleipsis -The device of giving emphasis by professing to say little or nothing about a subject. Ex. "Not to mention their unpaid debts of several million."64
7222598890Predicate adjective -One type of subject complement is an adjective, group of adjectives, or adjective clause that follows a linking verb. It is the predicate of the sentence, and modifies, or describes, the subject. Ex. My dog is fat, slow, and shaggy.65
7222598891Predicate nominative -A second type of subject complement - a noun, group of nouns, or noun clause that names the subject. It, like the predicate adjective, follows a linking verb and is located in the predicate of the sentence. Ex. My dog is a mutt with character.66
7222598892Prose -One of the major divisions of genre, it refers to fiction and non-fiction, including all its forms.67
7222598893Repetition -The duplication, either exact or approximate, of any element of language, such as a sound, word, phrase, clause, sentence, or grammatical pattern. More specifically it includes alliteration, anadiplosis, anaphora, antistrophe, consonance, assonance, diacope, parallelism.68
7222598894Rhetoric -From the Greek for "orator," this term describes the principles governing the art of writing effectively, eloquently, and persuasively.69
7222598895Rhetorical modes -This flexible term describes the variety, the conventions, and purposes of the major kinds of writing. The four most common are exposition, argumentation, description, and narration.70
7222598896Rhetorical Question [erotesis] -Differs from hypophora in that it is not answered by the writer because its answer is obvious or obviously desired, and usually just a yes or no answer would suffice. It is used for effect, emphasis, or provocation, or for drawing a concluding statement from the fact at hand.71
7222598897Sarcasm -From the Greek meaning "to tear flesh," this involves bitter, caustic language that is meant to hurt or ridicule someone or something.72
7222598898Satire -A work that targets human vices and follies or social institutions and conventions for reform or ridicule. It can be recognized by the many devices used effectively: irony, wit, parody, caricature, hyperbole, understatement, and sarcasm.73
7222598899Simile -A figure of speech that makes a comparison, showing similarities between two different things. Unlike a metaphor, it draws resemblance with the help of the words "like" or "as". Ex. "Her smile was like the sun."74
7222598900Semantics -The branch of linguistics that studies the meaning of words, their historical and psychological development, their connotations, and their relation to one another.75
7222598901Style -The choices an author makes in blending diction, syntax, figurative language, and other literary devices combine to create this.76
7222598902Subject complement -The word (with any accompanying phrases) or a clause that follows a linking verb and complements, or completes, the subject of the sentence by either (1) renaming it or (2) describing it. The former is the technically a predicate nominative, the latter a predicate adjective.77
7222598903Subordinate clause -Like all clauses, this word group contains a subject and a verb (plus any accompanying phrases or modifiers), but unlike the independent clause, the subordinate clause cannot stand alone; it does not express a complete thought. Also called a dependent clause, the subordinate clause depends on a main clause, sometimes called an independent clause, to complete its meaning. Easily recognized keywords and phrases usually begin these clauses 0 for example: although, because, unless, if even though, since, as soon as, while who, when, where, how and that.78
7222598904Syllogism (sil- uh-jiz-uhm)-From the Greek for "reckoning together, " it is a deductive system of formal logic that presents two premises (the first one called "major" and the second, "minor") that inevitably lead to a sound conclusion. A frequently cited example proceeds as follows; Major premise: All men are mortal Minor premise: Socrates is a man. Conclusion: Therefore, Socrates is mortal.79
7222598905Symbol/symbolism -Generally, anything that represents itself and stands for something else.80
7222598906Synecdoche (si-nek-duh-kee) -is a type of metaphor in which the part stands for the whole, the whole for a part, the genus for the species, the species for the genus, the material for the thing made, or in short, any portion, section, or main quality for the whole or the thing itself (or vice versa). Ex. Give us this day our daily bread.81
7222598907Syntax -The way an author chooses to join words into phrases, clauses, and sentences. Syntax is similar to diction, but you can differentiate them by thinking of syntax as the groups of words, while diction refers to the individual words. In the multiple-choice section, expect to be asked some questions about how an author manipulates syntax. In the essay section, you will need to analyze how syntax produces effects.82
7222598908Theme -The central idea or message of a work, the insight it offers into life. Usually theme is unstated in fictional works, but in nonfiction, the theme may be directly stated, especially in expository or argumentative writing.83
7222598909Thesis -In expository writing, the sentence or a group of sentences that directly expresses the author's opinion, purpose, meaning, or position.84
7222598910Tone -Similar to mood, this describes the author's attitude toward his material, the audience, or both.85
7222598911Transition -A word or phrase that links different ideas. Used especially, although not exclusively, in expository and argumentative writing, these effectively signal a shift from one idea to another.86
7222598912Understatement -The ironic minimizing of fact, it presents something as less significant than it is. The effect can frequently be humorous and emphatic. It is the opposite of hyperbole.87
7222598913Undertone -An attitude that may lie under the ostensible tone of the piece. Under a cheery surface, for example, a work may have threatening undertones.88
7222598914Wit -In modern usage, intellectually amazing language that surprises and delights. It is humorous, while suggesting the speaker's verbal power in creating ingenious and perceptive remarks.89
7222598915Homily (hom-uh-lee)-This term literally means "sermon," but more informally, it can include any serious talk, speech, or lecture involving moral or spiritual advice.90

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